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時間:2018-09-11 17:15:41
文章發(fā)布:SEO優(yōu)化
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

  網(wǎng)站建設(shè)首先從用戶調(diào)研到數(shù)據(jù)整理和分析,以及網(wǎng)站規(guī)劃方案的定制,到最終頁面的設(shè)計、制作和方案開發(fā),要花幾個月的時間才能建立一個好的網(wǎng)站。網(wǎng)站建設(shè)是一項非常繁瑣的工作。不幸的是,許多公司沒有對反復(fù)設(shè)計和制造的網(wǎng)站給予足夠的重視。至少有一半的公司網(wǎng)站沒有經(jīng)過更新和維護,經(jīng)過多年的設(shè)計和生產(chǎn)。

  甚至一些Web服務(wù)器也遭到了攻擊,頁面內(nèi)容被篡改后仍然沒有察覺,而是網(wǎng)站服務(wù)提供商經(jīng)過技術(shù)處理后發(fā)現(xiàn)的。這是一個嚴(yán)重的思想誤區(qū),即使在信息多元化促進多元化的今天,網(wǎng)站也不是單一的宣傳展示渠道。但它仍然是互聯(lián)網(wǎng)上的公司形象卡,許多用戶首先通過網(wǎng)站了解公司。

  一、安全維護

  雖然有些公司,網(wǎng)站對其業(yè)務(wù)拓展的幫助并不大,只需要一個簡單的網(wǎng)站就可以,還有很多公司根本就沒有網(wǎng)站。但是既然已經(jīng)設(shè)計制作了網(wǎng)站,就需要對其負責(zé),因為它畢竟是企業(yè)在互聯(lián)網(wǎng)上品牌形象的展示窗口。試想一下,當(dāng)一個求職者,通過搜索引擎尋找公司官網(wǎng)初步了解公司的時候,打開的網(wǎng)站發(fā)現(xiàn)已經(jīng)被篡改的面目全非,會有怎樣的感受?

  同樣的道理,一個初次合作的客戶,想更深入了解下公司的業(yè)務(wù)和實力,打開網(wǎng)站后發(fā)現(xiàn)中病毒了,客戶會不會心生疑惑呢?所以,如果真的沒有時間去維護更新網(wǎng)站,或者覺得網(wǎng)站的用處不大,可以關(guān)閉網(wǎng)站。但是如果網(wǎng)站繼續(xù)在運行,就一定要做好安全維護工作,確保不會給公司形象帶來負面作用。

 西安網(wǎng)站建設(shè)

  二、內(nèi)容維護

  經(jīng)常更新內(nèi)容的網(wǎng)站,給瀏覽的用戶耳目一新的感覺,說明這個公司充滿生機和活力,所以網(wǎng)站內(nèi)容是應(yīng)該經(jīng)常更新的。而且從搜索引擎的角度出發(fā),其也非常喜歡經(jīng)常更新的網(wǎng)站,給予的認可和肯定是,當(dāng)用戶通過某些網(wǎng)站相關(guān)關(guān)鍵詞搜索的時候,網(wǎng)站的自然排位就會很高。無疑的,這樣會增加企業(yè)的曝光度,進而帶來咨詢量和成交量。網(wǎng)站內(nèi)容經(jīng)常更新的另外一個好處,是網(wǎng)站維護人員經(jīng)常瀏覽網(wǎng)站,網(wǎng)站一旦發(fā)生非正常現(xiàn)象,就可以盡可能快的被發(fā)現(xiàn)。這里需要說明的一點是,網(wǎng)站內(nèi)容是一個相對寬泛的說法,其不僅限于文字內(nèi)容,還包括圖片、視頻等。網(wǎng)站內(nèi)容更新并不是上傳內(nèi)容到網(wǎng)站頁面上就可以,而是要充分考慮用戶體驗,比如加載速度、及各類終端的兼容等等。

  三、整站優(yōu)化

  提及優(yōu)化,很多人第一反應(yīng)也許是搜索引擎自然排名,這里說的范圍或許更大一些。優(yōu)化的本意是不斷改進,通過分析網(wǎng)站的流量數(shù)據(jù),不斷調(diào)整網(wǎng)站代碼程序、內(nèi)容、布局等,讓其更有利于用戶體驗的提升。而且公司在不同時期,對網(wǎng)站的需求是不一樣的,并非每次修改都需要重新設(shè)計制作,那么網(wǎng)站細枝末葉的調(diào)整修改,其就是網(wǎng)站優(yōu)化的本職工作。網(wǎng)站的優(yōu)化自然也包括面向搜索引擎的工作,合理的關(guān)鍵詞布局、內(nèi)容及鏈接建設(shè)等,是可以有效獲得理想的自然排位的。應(yīng)該說不存在的單純的網(wǎng)站優(yōu)化,其一定是配合網(wǎng)站安全維護和內(nèi)容維護同步進行。


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