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不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)
時間：2019-04-26 10:18:44
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

編者按：今天這篇文章不長，但非常值得初入設(shè)計的同學(xué)閱讀，如果經(jīng)常抱怨甲方不懂設(shè)計，每次改稿都憤慨不已，那就更有必要學(xué)習(xí)了，來自一個設(shè)計師的失敗案例總結(jié)，用親歷經(jīng)驗告訴你，為什么優(yōu)秀的設(shè)計師很少提視覺，而都把解決問題掛嘴邊。

修習(xí)手藝是一門磨性子的活兒，設(shè)計也不例外。歷經(jīng)提案怎么改都通不過的憤慨，不如心平氣和來看待它，會發(fā)現(xiàn)這其實是不可多得的學(xué)習(xí)機會。再惡俗的反饋，深究其中，也會有所得。設(shè)計不是純藝術(shù)，自High不該是我們的追求。設(shè)計是一種解決問題的方式，所不同的是，它用眼睛來說話。

雖然“解決方案”一詞近年來已經(jīng)被說爛，恕我詞乏，思來想去的，仍沒有找到更新穎的說法，它確實正確描述了設(shè)計的意義。我們在嫌客戶反饋把東西改丑之余，究其要這么改的原因，興許就能豁然開朗。誰說皆大歡喜的解決方案不是一門藝術(shù)呢？

光說不練假把式。那么，下面就用實例來說話，發(fā)掘夭折方案中的豐富營養(yǎng)。

這是個為開發(fā)者大會設(shè)計T恤衫圖案的項目。


客戶要求

客戶在郵件里這樣寫道：


創(chuàng)意一：小馬拳擊手

因為該會議將在澳大利亞舉行，所以這個想法來自于有名的澳洲旗幟“拳擊袋鼠”，這面旗幟曾被廣泛用于各類體育活動。

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

小馬駒圖案風(fēng)格參考如下（小馬駒是該組織的吉祥物）：

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

所給出的兩款參考均有版權(quán)保護，所以不能照搬或過于相像。希望以這兩個主題／風(fēng)格為參考，設(shè)計出有上卡通小馬駒外觀的袋鼠形象。


創(chuàng)意二：Matilda

會議將在澳大利亞布里斯班舉行，該地同時也是1982年英聯(lián)邦運動會的舉辦地，當時的吉祥物叫作 Matilda：

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

當然，想法還是把袋鼠“小馬”化。


創(chuàng)意三：布里斯班是1988年世博會的舉辦地

當年世博會的標識和吉祥物不太為人所知，但它們?nèi)源碇祭锼拱啵?/p>

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技


創(chuàng)意四：生日派對

今年是Django 十周年生日。因此，可以想象一下你是在為一個10歲的孩子準備生日蛋糕，他恰巧非常喜歡小馬。

當然，只要能傳達“Django在澳大利亞”或“Django在布里斯班”的信息，歡迎其它更好的想法。

去年的設(shè)計：

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

其實，當客戶主觀意見已經(jīng)很清晰的情況下，那些“歡迎更好的想法”的說辭大多出于禮節(jié)性。他們很清楚自己要什么，腦海里已經(jīng)設(shè)好既定標準了。當然，也不是完全不接受新創(chuàng)意，但要讓他們接受，須據(jù)理力爭，思路清晰，不然很難有勝券。

既然是一個失敗案例，那么我當時自然是沒有思慮得那么周全。只覺自己已經(jīng)很了解客戶的想法了，腦海中也已有大致雛形，便立刻熱血沸騰地著手開始設(shè)計了。

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

在第一款方案中，我將拳擊袋鼠“小馬”化，并避免與兩款參考有相近之處。第三款以小馬駒10歲生日作主題，另外，用像素風(fēng)格呼應(yīng)開發(fā)者主題的科技感。其它兩款則是歡樂地“以其他方式”來表達小馬與澳大利亞的密切聯(lián)系。

當時自認為符合客戶的要求，說不定自由發(fā)揮款還能得到青睞?，F(xiàn)實總是會適時地用骨感戳戳你，收到的反饋為：幾款都不太符合要求。雖然第一款接近，但與“拳擊袋鼠”的關(guān)系仍不夠密切。因為那個圖案真的很出名，所以希望“多幾分袋鼠，少幾分小馬”，這樣，任何人隨意一看，都能想到那面有名的旗幟。

胸悶了不是……其實，在著手設(shè)計前，多問幾個問題，這個情況大可以避免。譬如是否應(yīng)該完全保留拳擊袋鼠的動作，或者有幾分相似即可？為什么選擇那匹小馬作為風(fēng)格參考？又是哪些特點／元素值得參考？應(yīng)該避免的元素又有哪些？等等?？梢娔敲炊嘞敕ㄖ?，袋鼠才是客戶真正想要的東西。

可是呢，當時顯然是沒有被戳醒，又以為明白了，兀自一條道走到黑了。

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

馬頭方向不對，腿部粗糙，臉部風(fēng)格像成年馬，而不是小馬駒了，不夠可愛。

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

這款比較接近有小馬駒外形的袋鼠了，但是各部位的連接感覺怪怪的……

不要自High！聊聊從設(shè)計實戰(zhàn)失敗案例中學(xué)到的經(jīng)驗教訓(xùn)-藝源科技

前期的溝通不足，就導(dǎo)致后面隔閡大了很難補救，設(shè)計師會陷入被動的情形。跟小兩口相處之道異曲同工，有木有～然而，設(shè)計師應(yīng)該承擔(dān)的是主導(dǎo)性角色，去發(fā)掘客戶反饋背后真正的原因才是正道，而不是說一說，改一改。

郁悶一定會有，但我們不能白白郁悶了，要讓失敗發(fā)揮失敗的效用。與其怨天尤人，不如靜思一番——理解客戶的想法，為客戶找到解決方案應(yīng)當是設(shè)計師的工作。我們不能把客戶所說的放大縮小，左移右移的改動要求照單全收，他們這么要求肯定有背后的理由，我們要把它挖掘出來，如果不合理的，就應(yīng)當據(jù)理力爭。這不是情緒或面子問題，是一份為了項目好的心。設(shè)計為的不是做出委托人覺得好看的東西，而是要為這個項目和品牌服務(wù)，要受眾覺得合適才是真的好。

挖掘反饋的背后緣由和判斷其是否合理，都應(yīng)該是我們的工作。主動的地位要靠自己掙。是設(shè)計師還是美工就在此顯示了。


說多了都是淚，后面作一下小結(jié)：

  • ○ 不能剛愎自用，不可武斷理解。再傻的問題，也值得問。因為客戶的回答很可能引出更好的問題。

  • ○ 美丑是主觀的，合適與否才是設(shè)計是否成功的標準。

  • ○ 溝通溝通再溝通，要挖掘客戶每個想法的根本原因。當然，在溝通的過程中，也能發(fā)現(xiàn)那是不是你該接的客戶。

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