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當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
【企業(yè)微信SCRM】企業(yè)微信快速獲取客戶(hù)之社群裂變方案
時(shí)間：2022-04-12 18:36:22
文章發(fā)布：小妖
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

隨著公域流量中獲客成本的持續(xù)升高，高付費(fèi)引流已經(jīng)不再是企業(yè)的首選。

而裂變獲客恰好具有低成本、傳播快、效果好的特性，因此也成為了許多企業(yè)引流獲客的第一選擇。

同理，在社群運(yùn)營(yíng)中，裂變也是十分重要的一環(huán)，是企業(yè)實(shí)現(xiàn)用戶(hù)增長(zhǎng)的關(guān)鍵點(diǎn)。

如果能夠做好社群裂變，可以幫助企業(yè)快速裂變社群，進(jìn)而實(shí)現(xiàn)用更低的成本獲取更多的用戶(hù)。

一、什么是社群裂變

社群裂變的核心是通過(guò)獎(jiǎng)勵(lì)機(jī)制促使群內(nèi)成員完成宣傳轉(zhuǎn)發(fā)任務(wù)，吸引種子用戶(hù)參與助力，從而實(shí)現(xiàn)社群人數(shù)的增長(zhǎng)，并循環(huán)這一過(guò)程的一種高效用戶(hù)增長(zhǎng)模式。

做社群裂變活動(dòng)時(shí)，一般的流程是：

1、設(shè)定好獎(jiǎng)勵(lì)機(jī)制以及獲取條件，發(fā)送鏈接（海報(bào)）邀請(qǐng)群內(nèi)用戶(hù)參與；

2、群內(nèi)用戶(hù)生成屬于自己的鏈接（海報(bào)）；

3、用戶(hù)將自己生成的鏈接（海報(bào)）分享給好友或者分享到朋友圈；

4、用戶(hù)好友看見(jiàn)后，助力掃碼并加入群聊；

5、用戶(hù)獲取獎(jiǎng)勵(lì)。

并且用戶(hù)邀請(qǐng)的好友進(jìn)群后，同樣能夠參與這場(chǎng)裂變活動(dòng)，生成屬于自己的二維碼并邀請(qǐng)自己的好友進(jìn)群。

以此形成一個(gè)“老帶新”、“新再帶新”的循環(huán)裂變?cè)鲩L(zhǎng)模式。

二、 社群裂變的核心思路

確立社群裂變方案時(shí)，需要思考以下三點(diǎn)，也就是我們創(chuàng)辦社群裂變活動(dòng)的核心思路：

1、獎(jiǎng)勵(lì)機(jī)制（誘餌）

獎(jiǎng)勵(lì)機(jī)制是社群裂變的一個(gè)大前提。

也就是舉辦裂變活動(dòng)時(shí)，你設(shè)置的誘餌能不能吸引客戶(hù)參與？能不能讓客戶(hù)愿意分享給自己的好友？

對(duì)此，我們?cè)诖_定裂變的獎(jiǎng)勵(lì)機(jī)制時(shí)，需要從下面四點(diǎn)來(lái)考慮：

（1）用戶(hù)真實(shí)想要

（2)與企業(yè)業(yè)務(wù)相關(guān)

（3）成本可控

（4）獎(jiǎng)品真實(shí)

企業(yè)可以根據(jù)自身實(shí)際情況來(lái)設(shè)置。例如美妝公司，可以將獎(jiǎng)勵(lì)設(shè)置為某系列口紅的全色試驗(yàn)裝，既針對(duì)了自己的消費(fèi)群體，又與企業(yè)業(yè)務(wù)相關(guān)，獎(jiǎng)品真實(shí)。

2、流量的二次擴(kuò)大

社群裂變是循環(huán)式的，想要實(shí)現(xiàn)良性循環(huán)，讓流量不斷二次擴(kuò)大，那些進(jìn)群的新客戶(hù)是關(guān)鍵所在。

因此，我們同樣需要給新客戶(hù)最好的群聊體驗(yàn)，從而讓他們也愿意參與到裂變活動(dòng)中來(lái)，實(shí)現(xiàn)“新再帶新”的循環(huán)裂變?cè)鲩L(zhǎng)模式。

那么如何才能給新客戶(hù)最好的服務(wù)與體驗(yàn)?zāi)兀?/p>

歡迎語(yǔ)，就是給新用戶(hù)的第一印象，自然要格外重視！

這里可以借助微盛·企微管家的入群歡迎語(yǔ)功能，在新客戶(hù)進(jìn)群的第一時(shí)間就給客戶(hù)發(fā)送歡迎消息。

并且設(shè)置歡迎語(yǔ)時(shí)支持多種類(lèi)型格式，能夠滿(mǎn)足不同客戶(hù)的入群場(chǎng)景需求，讓客戶(hù)感受到企業(yè)的重視與服務(wù)。            

3、完整的裂變鏈路

社群裂變的基本流程步驟，我們?cè)谏衔闹幸呀?jīng)提過(guò)了。

當(dāng)企業(yè)創(chuàng)建裂變活動(dòng)后，需要確保鏈路的每一步都能夠準(zhǔn)確實(shí)施，以免出現(xiàn)什么問(wèn)題會(huì)影響客戶(hù)的參與感。

假如每一步都靠員工來(lái)進(jìn)行與統(tǒng)計(jì)，不僅工作量大，還容易出現(xiàn)失誤。因此，企業(yè)可以借助一些裂變工具，來(lái)確保社群裂變?nèi)溌返倪M(jìn)行。

三、 高效社群裂變工具

做社群裂變時(shí)，工具和方法一樣重要。用對(duì)了工具，能讓裂變的效率、效果都大幅提升。

對(duì)此，曲率企微SCRM推出了群裂變功能。企業(yè)可以自定義設(shè)置裂變活動(dòng)規(guī)則，包括活動(dòng)目標(biāo)人數(shù)、領(lǐng)獎(jiǎng)方式、自動(dòng)通過(guò)好友等，幫助企業(yè)高效裂變社群！

同時(shí)使用群裂變功能時(shí)，整個(gè)裂變流程也是一氣呵成的：

1、管理員創(chuàng)建群裂變活動(dòng)

2、通過(guò)群發(fā)的方式將活動(dòng)鏈接發(fā)送給企業(yè)客戶(hù)

3、A客戶(hù)點(diǎn)擊鏈接進(jìn)入活動(dòng)群聊

4、A客戶(hù)分享專(zhuān)屬海報(bào)給好友B

5、B進(jìn)入群聊為A客戶(hù)助力，A客戶(hù)獲取獎(jiǎng)勵(lì)       

并且活動(dòng)期間，企業(yè)還可以查看裂變活動(dòng)數(shù)據(jù)，有助于企業(yè)對(duì)整個(gè)活動(dòng)的效果進(jìn)行復(fù)盤(pán)與總結(jié)，并為下一次裂變活動(dòng)積累經(jīng)驗(yàn)。

曲率企微SCRM，助力用好企業(yè)微信做增長(zhǎng)。了解更多企業(yè)微信行業(yè)解決方案！

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