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潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)
時(shí)間:2019-04-27 10:32:00
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

剁手節(jié)雙十一剛剛過去,雙十二又要來了。世界范圍內(nèi)線上購物一再增長,中國的增速尤其明顯。雖然淘寶、京東和亞馬遜這樣的主流電商平臺(tái)依然占據(jù)著主流地位,小型的電商購物平臺(tái)的生存空間也不小,新興的電商平臺(tái)的增長一樣不容忽視。如何設(shè)計(jì)出令人興奮的視覺搞,怎樣搞定流暢的購物體驗(yàn),是所有電商人都需要考慮,進(jìn)一步完善的事情。

走心的視覺設(shè)計(jì),走腎的價(jià)格策略,走腦的文案內(nèi)容,是應(yīng)對(duì)不斷增長的用戶需求的必備品,它們構(gòu)成了用戶感知產(chǎn)品、選擇平臺(tái)的價(jià)值核心。空泛的描述總會(huì)讓人不知所措,不如從下面45個(gè)優(yōu)秀電商網(wǎng)站中尋找答案吧。


01. 大膽用色+產(chǎn)品大圖

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

Bose 的官網(wǎng)采用了大膽的水平式布局,高清細(xì)膩的 產(chǎn)品圖和絢麗的背景用色,讓產(chǎn)品和網(wǎng)站都顯得個(gè)性十足,視覺優(yōu)先式的布局讓產(chǎn)品看起來誘人無比。


02. 少即是多

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

ETQ Amsterdam 是有名的鞋類品牌,優(yōu)雅、永恒和品質(zhì)是這個(gè)品牌的三大核心價(jià)值,而他們的網(wǎng)站也同樣采用了這樣的設(shè)計(jì)理念。整個(gè)網(wǎng)站的設(shè)計(jì)充滿了現(xiàn)代式的簡約美,簡潔的排版,清爽的配色方案,大量的圖像和微妙的動(dòng)畫共同營造出少即是多的美感。


03. 使用漂亮的超大字體

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

木材車床公司 Brdr. Krüger 將產(chǎn)品名稱和重要的信息制作成為漂亮的超大字體置于網(wǎng)站首頁上,這種充滿沖擊力的字體設(shè)計(jì)在移動(dòng)端上看起來尤其明顯。


04. 使用柵格框架來設(shè)計(jì)

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

Chris Niedenthal 使用了柵格系統(tǒng)來展現(xiàn)他們多年來的工作成果,柵格系統(tǒng)強(qiáng)大的擴(kuò)展性和整個(gè)網(wǎng)站的內(nèi)容協(xié)調(diào)地在一起工作。


05. 實(shí)驗(yàn)性的表單和功能

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

誰說菜單設(shè)計(jì)一定是單調(diào)無聊的?Chickenbot 作為一家意大利雞肉外賣服務(wù)商,就使用了華麗的全屏式的列表漢堡菜單,來呈他們的獨(dú)到之處。相比于沉悶的下拉式菜單和傳統(tǒng)的側(cè)邊欄設(shè)計(jì),Chickenbot的設(shè)計(jì)也算的上是獨(dú)樹一幟了。


06. 極簡導(dǎo)航

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

My Deejo 為用戶提供了自定義產(chǎn)品的服務(wù),用戶無需離開頁面就可以搞定一切。用戶只需要通過托拽和多選框選擇就可以完成自定義設(shè)定,一旦完成,便可下單了。


07. 創(chuàng)建互動(dòng)

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

Emporium Pies 是一家在線銷售烘培類食品的網(wǎng)站,當(dāng)用戶將光標(biāo)懸停在不同的餡餅或者面包上的時(shí)候,相關(guān)的信息會(huì)呈現(xiàn)出來。創(chuàng)建出令人愉悅的交互能讓用戶駐足更久。


08. 做好產(chǎn)品介紹

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

國內(nèi)電商設(shè)計(jì)師對(duì)于電商網(wǎng)站詳情頁設(shè)計(jì)有這豐富的經(jīng)驗(yàn),但是靜態(tài)的產(chǎn)品介紹并不夠。加拿大家居制造商 JM & Sons 在他們的產(chǎn)品介紹部分,用戶可以360度全方位查看他們的家具的細(xì)節(jié),滿足用戶的全部好奇心。這也會(huì)有效緩解到手之后“官圖無限好”的感受。


09. 使用大量的留白

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

Best Made Co 是一個(gè)專門銷售戶外用的服裝的在線電商,網(wǎng)頁中使用了大量的留白,營造出干凈整潔的感覺,即使產(chǎn)品很多也并未將頁面空間堆滿。


10. 使用字體設(shè)計(jì)

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

Leather Head Sports 是一家提供皮質(zhì)體育用品的在線電商網(wǎng)站,網(wǎng)站的頂部使用了單獨(dú)設(shè)計(jì)的英文字體,這些微妙的字體設(shè)計(jì)會(huì)讓網(wǎng)站看起來更加優(yōu)雅有品味,也足夠個(gè)性化。


11. 用色彩高亮重要文本

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

用色彩來高亮文本本不是特別的設(shè)計(jì)手法,但是結(jié)合網(wǎng)站配色和UI來設(shè)定高亮文本的色彩,倒是常常能收到奇效。Longboard Living 則在網(wǎng)站文本高亮設(shè)計(jì)上非常用心,從側(cè)邊欄到正文部分都采用了這樣的設(shè)計(jì)技巧,配合動(dòng)效,兼顧到了美觀和功能。


12. 讓網(wǎng)站更加易于導(dǎo)航

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

導(dǎo)航、搜索、篩選是方便用戶尋找想要內(nèi)容的重要手段,也是用戶獲取有用信息的必要途徑。LEIF 的網(wǎng)站不僅提供了常用的搜索功能,而且提供了相應(yīng)的篩選功能,讓用戶很快定位并獲取想要的東西。


13. 使用信息化的標(biāo)題

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

視頻公司 Graze 在網(wǎng)頁設(shè)計(jì)上同樣有獨(dú)到之處。我們熟知的淘寶當(dāng)中,專業(yè)的賣家會(huì)在標(biāo)題中加入大量相關(guān)的文案,確保能能容易被搜索到。但是這還不夠。Graze 還讓產(chǎn)品的標(biāo)題更加視覺化,根據(jù)每種小吃的色彩和特征來定制相應(yīng)的字體,讓標(biāo)題的視覺信息更加豐富,看起來“更好吃”,用戶可以更加快速地定位想要的食品。


14. 更好的客戶支持

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

對(duì)于新興的電商網(wǎng)站而言,客戶支持是非常重要的事情。讓用戶能在網(wǎng)站中快速找到客服入口,是很有必要的。在Farmdrop 的網(wǎng)站中,右側(cè)下方的常駐聊天對(duì)話圖標(biāo)會(huì)讓用戶可以隨時(shí)同客服進(jìn)行溝通,頂部的“更進(jìn)一步溝通”也是常駐的入口。


15. 有趣的插畫

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

毛巾制造商 Vertty 在自己的官網(wǎng)著陸頁上放滿了毛巾的插畫,每個(gè)產(chǎn)品都有對(duì)應(yīng)的插畫。這些插畫不僅代表了產(chǎn)品,而且讓整個(gè)網(wǎng)站顯得更加俏皮有趣。


16. 卡片式布局

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

多產(chǎn)品展示型電商網(wǎng)站同卡片式布局有著先天的契合,Oliver Bonas 的網(wǎng)站就使用卡片展示不同的產(chǎn)品和信息。不同的卡片相互組合成有機(jī)的整體,圍繞著品牌,讓網(wǎng)站總體上看起來協(xié)調(diào)而統(tǒng)一。


17. 補(bǔ)充視頻影像

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

Bellroy 和360度細(xì)節(jié)展示一項(xiàng),補(bǔ)充視頻影像資料會(huì)讓用戶更好地了解他們將要購買的產(chǎn)品的細(xì)節(jié),滿足他們的好奇心。


18. 使用紋理背景

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流歸潮流,紋理的使用并未過時(shí)。Dollar Shave Club 網(wǎng)頁中的拇指紋理賦予整個(gè)頁面以質(zhì)感和陽剛的氣息,這不僅符合產(chǎn)品的定位,而且在視覺上有著突出的效果。


19. 折疊大量文本

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

將頁面用大量的信息堆滿不僅過時(shí),而且難看。Hand Graft 同樣需要在網(wǎng)頁中呈現(xiàn)他們產(chǎn)品的全部細(xì)節(jié),但是要為大量文本而犧牲美觀似乎不現(xiàn)實(shí)。所以設(shè)計(jì)師將文字折疊起來,這樣不僅擁有漂亮的外觀,而且保持了界面的清爽干凈。


20. 用視頻背景替代Banner大圖

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

潮流酷站!一組走心又走腎的優(yōu)質(zhì)電商網(wǎng)站設(shè)計(jì)實(shí)例(上)-藝源科技

動(dòng)態(tài)的視頻背景無疑可以承載遠(yuǎn)超單一圖片的信息,如果你不想將網(wǎng)站制作成長滾動(dòng)單頁,那么使用視頻背景是非常不錯(cuò)的選擇。漂亮的視頻背景不僅讓整個(gè)頁面鮮活起來,還很好地起到了產(chǎn)品展示的功能。

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