伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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四步搞定!保障產品體驗的基本流程和方法
時間:2019-05-14 17:03:16
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯網

四步搞定!保障產品體驗的基本流程和方法-藝源科技

「到 2020 年,用戶體驗將超過價格和產品,成為品牌差異的關鍵。這個品牌差異,由用戶體驗驅動,是一個有價值的和可靠的競爭優(yōu)勢」——在 Medium 的一篇文章「The Business of User Experience」中開篇的一句。個人很是認同,也許不到 2020 年,體驗的競爭價值就可以作為品牌差異的關鍵。那么問題來了,如何保障體驗?尤其對于互聯網產品而言,快速迭代的開發(fā)機制下,怎么樣的流程和方法可以保障每次版本迭代都不遺漏產品體驗風險?

小編根據這些年的產品體驗研究經驗,結合互聯網的產品特點,梳理了一套基于互聯網產品體驗保障的流程機制和方法,整體的框圖如下,此方法也正應用于現有團隊的產品開發(fā)迭代模式中。

四步搞定!保障產品體驗的基本流程和方法-藝源科技

一、產品需求階段:用戶需求挖掘

用戶需求挖掘的定性方法很多,定量的問卷反饋、定性的深度訪談、焦點小組等等(后續(xù)小編可考慮分享關于定性研究的方法流程),說白了,就是多渠道多視角挖掘潛在的體驗需求,作用于產品落地點上,基于業(yè)務服務的產品,更多的來自于業(yè)務方的業(yè)務需求做產品規(guī)劃,這個節(jié)點考慮的主要是業(yè)務需求跟產品體驗的關聯和融合。

四步搞定!保障產品體驗的基本流程和方法-藝源科技

二、設計環(huán)節(jié):可用性測試 + 專家走查

設計環(huán)節(jié)對產品體驗的影響至關重要,另外多說一句,產品體驗更多的是設計師和用研要共同把握的,用研對于不明確的體驗設計方向給予設計師思路引導和驗證,設計師是真正實現體驗表現的掌舵手。從體驗保障的角度來看,在設計環(huán)節(jié),設計師的每次方案產出都可以通過「會議討論」或「背靠背」走查方式對方案進行調整,同時對高保真 Demo 進行用戶可用性測試,保障在批量開發(fā)之前的設計方案體驗。

四步搞定!保障產品體驗的基本流程和方法-藝源科技

三、開發(fā)環(huán)節(jié):專家走查

開發(fā)環(huán)節(jié)的時間有限,設計師與用研、前端工程師的互動極為重要。若是終端產品,在此節(jié)點有比較長的周期,可以通過組織用戶試用的方式來收集產品的體驗不足和需求反饋;但對于互聯網產品的快速迭代開發(fā),勢必是不可取,因此有經驗的設計師和用研組織的專家走查便起到了重要作用,此解決方案在設計 Demo 的基礎上,基于更真實的實現狀態(tài)走查軟件體驗的不足并實時優(yōu)化,也是一種基礎體驗保障的托手。

四步搞定!保障產品體驗的基本流程和方法-藝源科技

四、測試上線

對于互聯網產品而言,產品的上線也許是新的體驗需求的開始,快速的版本迭代,允許互聯網產品試錯、糾錯。因此,上線后的需求搜集和反饋及產品滿意度監(jiān)測,是重中之重。上線后的用戶試用或真實用戶的開放式反饋,都是下一版本迭代需求落地的強輸入,也是產品持續(xù)迭代閉環(huán)的關鍵「紐扣」!常用的用戶試用反饋流程梳理機制如下圖:

四步搞定!保障產品體驗的基本流程和方法-藝源科技

想再強調一點,產品體驗保障是個持續(xù)的優(yōu)化的過程,不是「一條線」卡死的狀態(tài),隨著人的周圍環(huán)境的變化,人對體驗的要求也是持續(xù)更新變化的,因此基于產品的開發(fā)周期和迭代,保持持續(xù)的螺旋式的閉環(huán)體驗保障模式,跟蹤用戶的述求,持續(xù)優(yōu)化體驗創(chuàng)新,才能真正抓住產品的用戶粘性和轉化。

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標簽: 用戶體驗 用戶體驗設計 經驗分享 設計流程
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