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四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法
時(shí)間：2019-05-14 17:03:16
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法-藝源科技

「到 2020 年，用戶體驗(yàn)將超過價(jià)格和產(chǎn)品，成為品牌差異的關(guān)鍵。這個(gè)品牌差異，由用戶體驗(yàn)驅(qū)動(dòng)，是一個(gè)有價(jià)值的和可靠的競(jìng)爭(zhēng)優(yōu)勢(shì)」——在 Medium 的一篇文章「The Business of User Experience」中開篇的一句。個(gè)人很是認(rèn)同，也許不到 2020 年，體驗(yàn)的競(jìng)爭(zhēng)價(jià)值就可以作為品牌差異的關(guān)鍵。那么問題來了，如何保障體驗(yàn)？尤其對(duì)于互聯(lián)網(wǎng)產(chǎn)品而言，快速迭代的開發(fā)機(jī)制下，怎么樣的流程和方法可以保障每次版本迭代都不遺漏產(chǎn)品體驗(yàn)風(fēng)險(xiǎn)？

小編根據(jù)這些年的產(chǎn)品體驗(yàn)研究經(jīng)驗(yàn)，結(jié)合互聯(lián)網(wǎng)的產(chǎn)品特點(diǎn)，梳理了一套基于互聯(lián)網(wǎng)產(chǎn)品體驗(yàn)保障的流程機(jī)制和方法，整體的框圖如下，此方法也正應(yīng)用于現(xiàn)有團(tuán)隊(duì)的產(chǎn)品開發(fā)迭代模式中。

四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法-藝源科技

一、產(chǎn)品需求階段：用戶需求挖掘

用戶需求挖掘的定性方法很多，定量的問卷反饋、定性的深度訪談、焦點(diǎn)小組等等（后續(xù)小編可考慮分享關(guān)于定性研究的方法流程），說白了，就是多渠道多視角挖掘潛在的體驗(yàn)需求，作用于產(chǎn)品落地點(diǎn)上，基于業(yè)務(wù)服務(wù)的產(chǎn)品，更多的來自于業(yè)務(wù)方的業(yè)務(wù)需求做產(chǎn)品規(guī)劃，這個(gè)節(jié)點(diǎn)考慮的主要是業(yè)務(wù)需求跟產(chǎn)品體驗(yàn)的關(guān)聯(lián)和融合。

四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法-藝源科技

二、設(shè)計(jì)環(huán)節(jié)：可用性測(cè)試 + 專家走查

設(shè)計(jì)環(huán)節(jié)對(duì)產(chǎn)品體驗(yàn)的影響至關(guān)重要，另外多說一句，產(chǎn)品體驗(yàn)更多的是設(shè)計(jì)師和用研要共同把握的，用研對(duì)于不明確的體驗(yàn)設(shè)計(jì)方向給予設(shè)計(jì)師思路引導(dǎo)和驗(yàn)證，設(shè)計(jì)師是真正實(shí)現(xiàn)體驗(yàn)表現(xiàn)的掌舵手。從體驗(yàn)保障的角度來看，在設(shè)計(jì)環(huán)節(jié)，設(shè)計(jì)師的每次方案產(chǎn)出都可以通過「會(huì)議討論」或「背靠背」走查方式對(duì)方案進(jìn)行調(diào)整，同時(shí)對(duì)高保真 Demo 進(jìn)行用戶可用性測(cè)試，保障在批量開發(fā)之前的設(shè)計(jì)方案體驗(yàn)。

四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法-藝源科技

三、開發(fā)環(huán)節(jié)：專家走查

開發(fā)環(huán)節(jié)的時(shí)間有限，設(shè)計(jì)師與用研、前端工程師的互動(dòng)極為重要。若是終端產(chǎn)品，在此節(jié)點(diǎn)有比較長的周期，可以通過組織用戶試用的方式來收集產(chǎn)品的體驗(yàn)不足和需求反饋；但對(duì)于互聯(lián)網(wǎng)產(chǎn)品的快速迭代開發(fā)，勢(shì)必是不可取，因此有經(jīng)驗(yàn)的設(shè)計(jì)師和用研組織的專家走查便起到了重要作用，此解決方案在設(shè)計(jì) Demo 的基礎(chǔ)上，基于更真實(shí)的實(shí)現(xiàn)狀態(tài)走查軟件體驗(yàn)的不足并實(shí)時(shí)優(yōu)化，也是一種基礎(chǔ)體驗(yàn)保障的托手。

四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法-藝源科技

四、測(cè)試上線

對(duì)于互聯(lián)網(wǎng)產(chǎn)品而言，產(chǎn)品的上線也許是新的體驗(yàn)需求的開始，快速的版本迭代，允許互聯(lián)網(wǎng)產(chǎn)品試錯(cuò)、糾錯(cuò)。因此，上線后的需求搜集和反饋及產(chǎn)品滿意度監(jiān)測(cè)，是重中之重。上線后的用戶試用或真實(shí)用戶的開放式反饋，都是下一版本迭代需求落地的強(qiáng)輸入，也是產(chǎn)品持續(xù)迭代閉環(huán)的關(guān)鍵「紐扣」！常用的用戶試用反饋流程梳理機(jī)制如下圖：

四步搞定！保障產(chǎn)品體驗(yàn)的基本流程和方法-藝源科技

想再強(qiáng)調(diào)一點(diǎn)，產(chǎn)品體驗(yàn)保障是個(gè)持續(xù)的優(yōu)化的過程，不是「一條線」卡死的狀態(tài)，隨著人的周圍環(huán)境的變化，人對(duì)體驗(yàn)的要求也是持續(xù)更新變化的，因此基于產(chǎn)品的開發(fā)周期和迭代，保持持續(xù)的螺旋式的閉環(huán)體驗(yàn)保障模式，跟蹤用戶的述求，持續(xù)優(yōu)化體驗(yàn)創(chuàng)新，才能真正抓住產(chǎn)品的用戶粘性和轉(zhuǎn)化。

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標(biāo)簽： 用戶體驗(yàn) 用戶體驗(yàn)設(shè)計(jì) 經(jīng)驗(yàn)分享 設(shè)計(jì)流程
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