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你的心態(tài)正確嗎？來(lái)聊聊設(shè)計(jì)和藝術(shù)有哪些本質(zhì)的區(qū)別
時(shí)間：2019-05-15 10:34:45
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

你的心態(tài)正確嗎？來(lái)聊聊設(shè)計(jì)和藝術(shù)有哪些本質(zhì)的區(qū)別-藝源科技

設(shè)計(jì)與藝術(shù)，這兩者之間有著很多的相似之處，但本質(zhì)上卻屬于不同的學(xué)科領(lǐng)域。它們有著各自不同的目標(biāo)、內(nèi)容來(lái)源及實(shí)現(xiàn)方式。設(shè)計(jì)決策無(wú)法單純的經(jīng)由直覺(jué)、看法或自我來(lái)達(dá)成，謙遜是設(shè)計(jì)師應(yīng)具備的基礎(chǔ)心態(tài)之一。

在近期的一期UX and Growth播客節(jié)目當(dāng)中，我們討論的話題是“機(jī)械化的設(shè)計(jì)趨勢(shì)與Web設(shè)計(jì)中的創(chuàng)意枯竭”。期間，我對(duì)于“設(shè)計(jì)是一種個(gè)人化的創(chuàng)意表達(dá)方式”這種說(shuō)法表達(dá)了不同的意見(jiàn)。設(shè)計(jì)并非藝術(shù)，將這兩者混為一談的觀點(diǎn)只能代表著錯(cuò)誤的基礎(chǔ)認(rèn)知。后來(lái)，一位聽眾給我發(fā)來(lái)郵件，希望就這一話題進(jìn)行更深入的溝通。郵件的內(nèi)容很有代表性，摘引其中一段：

“設(shè)計(jì)并非藝術(shù)”的觀點(diǎn)讓我有些困惑，與我一直以來(lái)的認(rèn)知有些不同。我確實(shí)認(rèn)同藝術(shù)是獨(dú)立于現(xiàn)實(shí)目的而存在的創(chuàng)意表達(dá)方式，而另一方面，設(shè)計(jì)雖然有著明確的現(xiàn)實(shí)目標(biāo)，但它不同樣也是創(chuàng)意的展示形式嗎？我目前很難完全認(rèn)同你的觀點(diǎn)，希望進(jìn)行更多交流。

這里確實(shí)有不少值得深入討論的地方。不過(guò)我首先希望澄清一點(diǎn)，我所說(shuō)的“設(shè)計(jì)不在于創(chuàng)意表達(dá)”這句話的關(guān)鍵詞是“表達(dá)”。設(shè)計(jì)當(dāng)然需要?jiǎng)?chuàng)意，這一點(diǎn)毋庸置疑。但是創(chuàng)意在設(shè)計(jì)和藝術(shù)當(dāng)中所扮演的角色是不同的，很多設(shè)計(jì)師缺乏對(duì)這種區(qū)別的認(rèn)知。實(shí)際上，正是由于缺乏對(duì)這兩者的本質(zhì)區(qū)別的認(rèn)知，才使得很多人將他們混為一談。

你的心態(tài)正確嗎？來(lái)聊聊設(shè)計(jì)和藝術(shù)有哪些本質(zhì)的區(qū)別-藝源科技


本質(zhì)區(qū)別

設(shè)計(jì)與藝術(shù)之間的差異看似模糊，但實(shí)際上，通過(guò)對(duì)它們?cè)诂F(xiàn)實(shí)當(dāng)中的實(shí)踐方式進(jìn)行對(duì)比，你便很容易辨識(shí)出其中的不同。一些本質(zhì)上的區(qū)別包括：


不同的目標(biāo)

藝術(shù)是關(guān)于自我表達(dá)的。它有著內(nèi)在的獨(dú)立價(jià)值，其目標(biāo)蘊(yùn)含于自身。而設(shè)計(jì)則是關(guān)于產(chǎn)品和用戶的，它的價(jià)值依托于外在，目標(biāo)完全取決于自身提供的服務(wù)類型以及用戶希望通過(guò)該服務(wù)所達(dá)到的目的。所以，設(shè)計(jì)是情境化的概念，實(shí)用情境決定著設(shè)計(jì)的存在意義。

藝術(shù)具有思辨性。它會(huì)使你思考，會(huì)為了挑戰(zhàn)規(guī)則而挑戰(zhàn)規(guī)則。它能喚起人們的情感，能激發(fā)爭(zhēng)論，能表現(xiàn)藝術(shù)家獨(dú)一的特質(zhì)。它還會(huì)制造險(xiǎn)阻，無(wú)論出于好的或是不好的目的。而設(shè)計(jì)則在于緩解摩擦，幫你更輕松的解決問(wèn)題。挑起爭(zhēng)論絕不是設(shè)計(jì)的目標(biāo)，它只為更好的執(zhí)行中立性的功能而存在。它會(huì)面對(duì)現(xiàn)有的問(wèn)題與挑戰(zhàn)，幫助人們提升效率，降低完成任務(wù)的成本。

你的心態(tài)正確嗎？來(lái)聊聊設(shè)計(jì)和藝術(shù)有哪些本質(zhì)的區(qū)別-藝源科技

藝術(shù)具有探索性。藝術(shù)家會(huì)將自己置身于險(xiǎn)境，盲目卻勇往直前的探索著新的概念、風(fēng)格或信念，有時(shí)讓人覺(jué)得難以捉摸。而設(shè)計(jì)則在于謹(jǐn)慎的觀察與迭代，在于對(duì)解決方案的驗(yàn)證及持續(xù)改善。它會(huì)充分利用和優(yōu)化已有的模式，以此為基礎(chǔ)進(jìn)行選擇性的創(chuàng)新。

藝術(shù)用于欣賞。藝術(shù)作品可以供人們贊賞、思考或鄙視。好的作品都來(lái)自于藝術(shù)家的內(nèi)心，能反映出藝術(shù)家自身的特質(zhì)。設(shè)計(jì)則關(guān)乎功能性，用來(lái)幫助人們完成目標(biāo)任務(wù)。好的設(shè)計(jì)來(lái)自于設(shè)計(jì)師對(duì)目標(biāo)用戶的深刻洞察與理解，它能反映出用戶自身的現(xiàn)實(shí)需求。

所以：藝術(shù)是關(guān)于藝術(shù)家的，設(shè)計(jì)是關(guān)于產(chǎn)品和用戶的。

你的心態(tài)正確嗎？來(lái)聊聊設(shè)計(jì)和藝術(shù)有哪些本質(zhì)的區(qū)別-藝源科技


不同的內(nèi)容來(lái)源

因?yàn)樗囆g(shù)是一種自我表達(dá)方式，所以創(chuàng)作內(nèi)容可以完全來(lái)自于藝術(shù)家本人。而設(shè)計(jì)是面向使用的，其內(nèi)容源自于產(chǎn)品目標(biāo)及其所服務(wù)的對(duì)象，這些來(lái)源都是外在的。

盡管設(shè)計(jì)通常會(huì)被認(rèn)為是一種主觀上的行為，但實(shí)際上，隨著我們對(duì)于目標(biāo)、內(nèi)容來(lái)源及實(shí)現(xiàn)方式的理解的日益成熟，設(shè)計(jì)實(shí)踐已經(jīng)逐漸走上客觀行為的正軌。通常情況下，當(dāng)設(shè)計(jì)以產(chǎn)品為載體提供到目標(biāo)用戶手中，我們便可以通過(guò)一系列的客觀指標(biāo)來(lái)判斷設(shè)計(jì)的成功與否。而對(duì)于藝術(shù)來(lái)說(shuō)，這種邏輯并不成立，藝術(shù)永遠(yuǎn)是主觀行為，一千個(gè)人眼中就有一千個(gè)哈姆雷特。

所以：藝術(shù)是主觀的，設(shè)計(jì)是客觀的。

你的心態(tài)正確嗎？來(lái)聊聊設(shè)計(jì)和藝術(shù)有哪些本質(zhì)的區(qū)別-藝源科技


創(chuàng)意所扮演的不同角色

創(chuàng)意在設(shè)計(jì)與藝術(shù)當(dāng)中所扮演的角色是迥然不同的。對(duì)于設(shè)計(jì)而言，創(chuàng)意絕非目的，它只是解決問(wèn)題、實(shí)現(xiàn)目標(biāo)的手段。而藝術(shù)則可以為了追求創(chuàng)意而追求創(chuàng)意，因?yàn)楠?dú)特性就是它的價(jià)值之一。設(shè)計(jì)師們不該因?yàn)榉桨副旧淼膭?chuàng)意性和獨(dú)特性而感到驕傲；真正值得驕傲的是你的創(chuàng)意能夠幫助人們更好的解決問(wèn)題。而藝術(shù)家們則完全有權(quán)利因?yàn)樽髌匪w現(xiàn)出的獨(dú)特創(chuàng)意而感到自豪。

一輛沒(méi)有設(shè)計(jì)門窗的汽車，夠獨(dú)特，夠創(chuàng)意，但人們不會(huì)去購(gòu)買。人們買車是為了代步出行，沒(méi)有車門，人們便無(wú)法進(jìn)去駕駛，目的便無(wú)法達(dá)到。在這種情況下，所謂的打破常規(guī)、創(chuàng)意四射一類便沒(méi)有任何意義。而對(duì)于藝術(shù)來(lái)說(shuō)，則不存在這些邏輯的約束，突破和創(chuàng)新本身便可以成為目標(biāo)，“受眾”與“實(shí)用價(jià)值”一類的概念在藝術(shù)家面前往往并不成立。

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