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常識(shí)學(xué)起來！設(shè)計(jì)師知道一下的用戶體驗(yàn)術(shù)語小科普
時(shí)間：2019-05-23 16:48:07
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

什么是UX、UED、CX、IxD…？近年來各種關(guān)于用戶體驗(yàn)的詞匯層出不窮、充斥于我們的各種閱讀中，不同的名詞被越來越廣泛地應(yīng)用（并且經(jīng)常被錯(cuò)誤地互換及使用）。我們認(rèn)為是時(shí)候給大家一個(gè)明確的關(guān)于這些用戶體驗(yàn)名詞的清楚定義了。

小編注：本文在原文基礎(chǔ)上做了一些修改注釋以及一些增加。為了幫助大家理解這些名詞的含義，特別把英文原文保留，希望大家喜歡。


UX (User Experience) 用戶體驗(yàn)

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

用戶體驗(yàn)包含了終端用戶與一個(gè)企業(yè)、它的服務(wù)以及它的產(chǎn)品交互的所有方面。

“UX is the totality of end-users’ perceptions as they interact with a product or service. These perceptions include effectiveness, efficiency, emotional satisfaction, and the quality of the relationship with the entity that created the product or service” (Kuniavsky , 2010).

「UX 是終端用戶與一個(gè)產(chǎn)品或服務(wù)互動(dòng)感知的全體。這些感知包括了有效性、時(shí)間長(zhǎng)短、情感的滿意度以及與創(chuàng)造這個(gè)產(chǎn)品或服務(wù)的個(gè)體的關(guān)系質(zhì)量?！?/p>


UXD (User Experience Design) 用戶體驗(yàn)設(shè)計(jì)

User Experience Design is the process of designing for the all-encompassing, user-focussed aspects of any system.

用戶體驗(yàn)設(shè)計(jì)是以用戶為中心的一種設(shè)計(jì)手段，以用戶需求為目標(biāo)而進(jìn)行的設(shè)計(jì)。設(shè)計(jì)過程注重以用戶為中心，用戶體驗(yàn)的概念從設(shè)計(jì)的早期就開始進(jìn)入整個(gè)流程，并貫穿始終。

小編注：UXD還有一種稱呼為UED，也是用戶體驗(yàn)設(shè)計(jì)。阿里巴巴內(nèi)部把用戶體驗(yàn)團(tuán)隊(duì)稱作UED團(tuán)隊(duì)，通常UED部門包括四種職位：用戶體驗(yàn)研究員、交互設(shè)計(jì)師、視覺設(shè)計(jì)師以及前端開發(fā)工程師。


CX (Customer Experience) 客戶體驗(yàn)

常識(shí)學(xué)起來！設(shè)計(jì)師最好知道一下的用戶體驗(yàn)術(shù)語小科普-藝源科技

Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service.

客戶體驗(yàn)（CX）是一個(gè)組織和一個(gè)客戶在他們的關(guān)系持續(xù)時(shí)間之內(nèi)相互作用的產(chǎn)物。這種相互作用包括對(duì)客戶的吸引力、提高認(rèn)識(shí)、發(fā)現(xiàn)、培養(yǎng)、宣傳、購買產(chǎn)品和使用服務(wù)。

CX includes every interaction a shopper has with your brand, from the start to the end of their journey. CX can be measured through factors such as overall experience, the probability of the customer to continue using your website and the likelihood they will share your site with others.

CX包括一個(gè)購物者與品牌之間的每一次互動(dòng)。包括從他們購物旅程的開始直到終點(diǎn)。 CX可通過以下因素來衡量，如整體體驗(yàn)、顧客繼續(xù)使用你的產(chǎn)品的可能性、以及他們是否愿意將產(chǎn)品分享給其他人。

Note: CX and UX are not interchangeable! Essentially, UX is a more specific component within CX, primarily concerned with the usability of your products or website. On the other hand CX encompasses the experience of your entire brand.

注意：CX和UX是不能互換的！從本質(zhì)上講，UX是CX內(nèi)部更具體的組成部分，主要關(guān)注的是你的產(chǎn)品或網(wǎng)站的可用性。在另一方面CX包括你的整個(gè)品牌體驗(yàn)。


UI (User Interface) 用戶界面

The user interface is what the user of any system actually sees; this can be a set of commands or menus through which a user communicates with a program. Essentially. it’s the space where interactions between humans and machines occur.

UI是指用戶界面，是任何系統(tǒng)的用戶實(shí)際用眼睛看到的直觀的界面。可以是一組命令或菜單，通過這些命令或菜單等，用戶與程序能夠進(jìn)行通信。本質(zhì)上來說，這也正是人與機(jī)器之間的交互發(fā)生的空間。

Note: UI and UX are not interchangeable! UI is what your users interact with, UX (in a nutshell) is how they feel while they’re doing it.

注意：UI和UX是不能互換的！ UI是你的用戶與之交互的，UX（簡(jiǎn)言之）是用戶在經(jīng)歷整個(gè)流程的過程中的感受。


IxD (Interaction Design) 交互設(shè)計(jì)

常識(shí)學(xué)起來！設(shè)計(jì)師最好知道一下的用戶體驗(yàn)術(shù)語小科普-藝源科技

Interaction Design is about making the connection between a device, its interface and the user; it facilitates the actions we want to take with any given system. Every time you make a choice on a digital device, interaction design is what responds; it makes a framework of text and objects useful, learnable and ultimately, intuitive. It delivers that almost human element that makes technology enjoyable and pleasant to interact with.

交互設(shè)計(jì)是關(guān)于創(chuàng)造設(shè)備（Device），界面（UI）以及用戶（Users）之間的連接的；它能夠促進(jìn)用戶流暢地在任何給定系統(tǒng)中操作。每當(dāng)用戶在一個(gè)數(shù)字化設(shè)備上做選擇后，交互設(shè)計(jì)就是它的反應(yīng); 它使文本框架和對(duì)象更有用，并且使其容易學(xué)習(xí)、直觀呈獻(xiàn)給用戶。它在數(shù)字化的系統(tǒng)中為用戶提供了人性化的元素，使之與技術(shù)的互動(dòng)愉快而享受。


UCD (User-Centred Design)  以用戶為中心的設(shè)計(jì)

UCD（User-Centered Design）是指以用戶為中心的設(shè)計(jì)。是在設(shè)計(jì)過程中以用戶體驗(yàn)為設(shè)計(jì)決策的中心，強(qiáng)調(diào)用戶優(yōu)先的設(shè)計(jì)模式。簡(jiǎn)單的說，就是在進(jìn)行產(chǎn)品設(shè)計(jì)、開發(fā)、維護(hù)時(shí)從用戶的需求和用戶的感受出發(fā)，圍繞用戶為中心進(jìn)行產(chǎn)品設(shè)計(jì)、開發(fā)及維護(hù)，而不是讓用戶去適應(yīng)產(chǎn)品。無論產(chǎn)品的使用流程、產(chǎn)品的信息架構(gòu)、人機(jī)交互方式等，以UCD為核心的設(shè)計(jì)都時(shí)刻高度關(guān)注并考慮用戶的使用習(xí)慣、預(yù)期的交互方式、視覺感受等方面。


HCI (Human-Computer Interaction) 人機(jī)交互

Focusing particularly on the interfaces between people (users) and computers. Researchers in the field of HCI both observe the ways in which humans interact with computers and design technologies that let humans interact with computers in novel ways.

HCI是英文人機(jī)交互的縮寫，尤其注重的是以人（用戶）與計(jì)算機(jī)之間的界面。在人機(jī)兩個(gè)領(lǐng)域的研究人員通過觀察人類與計(jì)算機(jī)的互動(dòng)，進(jìn)而研制出新技術(shù)讓人類用新穎的方式與機(jī)器互相理解對(duì)方，并能夠進(jìn)一步互動(dòng)。


IA (Information Architecture)

Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability.

信息架構(gòu)（IA）是信息共享環(huán)境的結(jié)構(gòu)設(shè)計(jì)；通過對(duì)網(wǎng)站、局域網(wǎng)、在線社區(qū)以及軟件等個(gè)體打標(biāo)、歸類的方式使產(chǎn)品或服務(wù)更加易用和好查找；具體在產(chǎn)品的設(shè)計(jì)中，交互設(shè)計(jì)師需要在整個(gè)項(xiàng)目開始的時(shí)候針對(duì)產(chǎn)品的信息結(jié)構(gòu)進(jìn)行歸納整理，從而做到有的放矢更快做出符合用戶價(jià)值的交互設(shè)計(jì)。

以下的這些解釋都是由一些行業(yè)專家和我們自己為大家?guī)淼模绻蠹覍?duì)于這些名詞的解釋有什么其他想說的，歡迎關(guān)注我們的公眾號(hào)（37點(diǎn)2度體驗(yàn)，搜a(bǔ)li-ccoux可得），并留言給我們。

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