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初級用戶體驗(yàn)設(shè)計(jì)師可以向其他合作伙伴學(xué)習(xí)什么？（運(yùn)營&PD篇）
時(shí)間：2019-05-29 10:38:16
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

在規(guī)模較大的互聯(lián)網(wǎng)公司里，用戶體驗(yàn)設(shè)計(jì)師通常同時(shí)從屬于兩類團(tuán)隊(duì)，縱向的專業(yè) UED 團(tuán)隊(duì)和橫向的包括運(yùn)營、PD（此文都指代產(chǎn)品經(jīng)理）、開發(fā)等職能在內(nèi)的項(xiàng)目團(tuán)隊(duì)。在校招求職的過程中，我一度對專業(yè)的大型 UED 團(tuán)隊(duì)非常向往，覺得這樣能在專業(yè)能力上得到充分的學(xué)習(xí)和鍛煉；但現(xiàn)在我覺得，一個(gè)靠譜的 UED 團(tuán)隊(duì)固然非常重要，也能讓人成長很多，但好的項(xiàng)目團(tuán)隊(duì)帶給新人的成長卻其實(shí)一點(diǎn)都不輸前者，尤其是從 0到 1 再從 1 到 10 保持穩(wěn)定迭代、而非上線一個(gè) App 不久就解散的那種產(chǎn)品項(xiàng)目團(tuán)隊(duì)。無論是運(yùn)營、PD 還是開發(fā)，他們都有很多值得我們這些初級 UED 去學(xué)習(xí)的地方，這些素質(zhì)可以幫我們打破純設(shè)計(jì)師思維的局限性，從更多維的方向來分析思考，看待問題和設(shè)計(jì)提案能更深刻和觸及本質(zhì)，推動(dòng)體驗(yàn)優(yōu)化的落地也會更到位。

初級用戶體驗(yàn)設(shè)計(jì)師可以向其他合作伙伴學(xué)習(xí)什么？（運(yùn)營&PD篇）-藝源科技

運(yùn)營

1. 對業(yè)務(wù)與用戶的了解

在我的感受中，運(yùn)營更常接觸到第一線的業(yè)務(wù)和用戶，而他們對業(yè)務(wù)與用戶的了解程度也非常深。對 PD/UED 確認(rèn)的各種需求細(xì)節(jié)，他們能一一解答清楚完整的來龍去脈，并在產(chǎn)品設(shè)計(jì)方案初步成型后補(bǔ)充一些 PD/UED 考慮不到的用戶場景和業(yè)務(wù)規(guī)則對設(shè)計(jì)方案的限制；對于一些 B 端產(chǎn)品，作為設(shè)計(jì)師接觸和訪談?wù)鎸?shí)用戶的機(jī)會相對有限，而運(yùn)營則和他們有更直接的接觸和更頻繁的溝通，能以較好的同理心感受到目標(biāo)用戶的使用場景和真實(shí)痛點(diǎn)，并將其描述還原出來。作為設(shè)計(jì)師的我們同時(shí)跟多個(gè)項(xiàng)目算是家常便飯，如果節(jié)奏稍微緊張一點(diǎn)，有時(shí)就會減少對于了解業(yè)務(wù)和用戶的時(shí)間投入，急著開始想具體的解決方案，這樣出來的設(shè)計(jì)，有時(shí)不但解決不了問題，還造成了更多的時(shí)間浪費(fèi)。

2. 多角度分析數(shù)據(jù)本質(zhì)

數(shù)據(jù)是指導(dǎo)產(chǎn)品設(shè)計(jì)迭代的重要一環(huán)，但是僅僅憑借一些表面數(shù)據(jù)的提升，并不能真正判斷出設(shè)計(jì)方案的好壞。影響數(shù)據(jù)表現(xiàn)的因素有很多，在判斷產(chǎn)品設(shè)計(jì)方案優(yōu)化對數(shù)據(jù)提升的真實(shí)影響之前，需要先剔除到非設(shè)計(jì)因素的干擾；如果只看到短期數(shù)據(jù)漲了就歸納為設(shè)計(jì)改版的成功，一方面并不能真正令人信服，還有被數(shù)據(jù)蒙蔽導(dǎo)致產(chǎn)品設(shè)計(jì)方向誤入歧途而不知返的風(fēng)險(xiǎn)。

而運(yùn)營對影響數(shù)據(jù)的不同角度因素變化了解更清楚全面，能比我們更準(zhǔn)確地分析出問題本質(zhì)所在。數(shù)據(jù)下降了不一定能說明新的設(shè)計(jì)方案不好，也許是因?yàn)檫@段時(shí)間有偶然事件發(fā)生導(dǎo)致基數(shù)發(fā)生較大變化，導(dǎo)致整體數(shù)據(jù)被拉低；數(shù)據(jù)上升了也不一定是產(chǎn)品設(shè)計(jì)的功勞，也可能恰好是這段時(shí)間運(yùn)營推廣力度較大、競爭對手爆發(fā)公關(guān)危機(jī)等緣故。

3. 良好的文案功底

文案的好壞對用戶體驗(yàn)其實(shí)也有著不小的影響，欠缺推敲的文案小則引發(fā)用戶迷惑，大則讓用戶誤解為是在挑釁嘲諷而發(fā)怒、甚至釀成公關(guān)事件。我自覺寫作功能不算太差，但卻會經(jīng)常為界面上看似簡單的文案而頭疼，陷入啰嗦而又詞不達(dá)意的困境；在這方面，運(yùn)營通常能給出更準(zhǔn)確、更簡練、更好調(diào)動(dòng)用戶參與的文案，也是值得我們學(xué)習(xí)的地方。

初級用戶體驗(yàn)設(shè)計(jì)師可以向其他合作伙伴學(xué)習(xí)什么？（運(yùn)營&PD篇）-藝源科技

PD

1. 講故事說服他人

說來慚愧，我在本科課堂上就被教育過講故事是設(shè)計(jì)師非常重要的一項(xiàng)能力，但在實(shí)踐中卻覺得自己這一點(diǎn)不如項(xiàng)目組的 PD 們太多。PD 們精于運(yùn)用各種類比法，讓聽眾可以快速通過一個(gè)現(xiàn)實(shí)中的熟悉事物來形成對陌生新業(yè)務(wù)的概念印象；會繪制包含各種角色、形象生動(dòng)的業(yè)務(wù)流程圖，從線上到線下的完整流程閉環(huán)清晰易讀、代入方便；PD 們的表達(dá)能力、協(xié)調(diào)能力、面對質(zhì)疑挑戰(zhàn)的抗壓能力，都是值得作為設(shè)計(jì)師的我學(xué)習(xí)的地方。

2. 決斷與執(zhí)行

設(shè)計(jì)師會為了一個(gè)像素的偏差、一個(gè)微交互細(xì)節(jié)的還原不到位而糾結(jié)上大半天，但緊張的項(xiàng)目周期卻往往不允許我們在每一個(gè)細(xì)節(jié)都糾結(jié)到完美，而且其中一些糾結(jié)事后來看還基本可以說意義不大（比如相關(guān)模塊很快就被迭代掉了）。

PD 會更有決斷魄力，能更好把握住事情的優(yōu)先級，及時(shí)終止設(shè)計(jì)師在一些性價(jià)比不高甚至無意義地方的過度「糾結(jié)」。在決策完成后，能堅(jiān)定地推動(dòng)其執(zhí)行到底，面對阻力想盡辦法軟硬兼施，而不是輕易放棄。

初級用戶體驗(yàn)設(shè)計(jì)師可以向其他合作伙伴學(xué)習(xí)什么？（運(yùn)營&PD篇）-藝源科技

不要讓頭銜束縛討論

我在的項(xiàng)目組有一點(diǎn)很好，就是大家不會在討論時(shí)拘泥在自己的頭銜范圍之內(nèi)，也會思考和參與到其他職能范圍之內(nèi)的事情，PD 會思考運(yùn)營方案線上化怎么做，設(shè)計(jì)會思考產(chǎn)品層面如何優(yōu)化，開發(fā)會指出交互體驗(yàn)上存在的問題……大家各有各專業(yè)擅長的地方，但沒有涇渭分明的感覺，不會因?yàn)橛X得這一塊是別人的事我就完全不管，也不會因別人「侵犯」自己的專業(yè)領(lǐng)域就輕易產(chǎn)生防御心理。Title is just a title，不要因?yàn)樗拗屏俗约旱囊曇芭c全局思考能力。

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