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當前位置： 首頁 > 售后 > 藝源智庫
專業(yè)干貨！向國外設計師學習UX Design 之用戶體驗與可用性
時間：2019-06-01 09:53:02
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

近期通過在線教育網(wǎng)站 udemy.com 學習的用戶體驗課程是《UX Design：The Ultimate Guide To Usability and UX》，接下來幾篇文章會陸續(xù)分享我的學習筆記、課程要點，歡迎大家一起學習。


一、用戶體驗及其商業(yè)價值

用戶體驗，是指用戶在使用產(chǎn)品、系統(tǒng)、服務的過程中，產(chǎn)生的一種純主觀的感受。從互聯(lián)網(wǎng)普及到移動互聯(lián)網(wǎng)發(fā)展到如今這樣成熟的階段，越來越被更多的企業(yè)、消費者開始看中“用戶體驗”。

那么，對于企業(yè)來說，用戶體驗的商業(yè)價值是什么呢？

1、增加收益

產(chǎn)品、系統(tǒng)的可用性的提升，可以讓用戶找到他們需要的產(chǎn)品，放入購物車并完成購買；可以解決銷售障礙，比如運輸、退貨、維修等問題。

你的設計讓產(chǎn)品/網(wǎng)站更好用，即使需要幫助用戶也可以通過網(wǎng)站自行完成，所以可以節(jié)省很多的幫助或支持服務的資源。

當你的設計讓用戶的生活更容易、滿意、喜歡時，他們可能會愿意支付額外的費用。

以上這些均可以實現(xiàn)收益的提升。

2、減少開支

將時間花在開發(fā)用戶需要的功能上，而不是做一堆對用戶無用的功能；在產(chǎn)品開發(fā)之前，比如原型設計階段就盡早的發(fā)現(xiàn)和優(yōu)化一些可用性的問題；減少因沒有正確理解需求而導致失敗的風險；好用的設計無需文檔，大程度的減少或消除文檔同樣能減少開支。


二、評估可用性的4個維度

功能性 functionality：產(chǎn)品是否有用。比如開瓶器，是否能打開一個瓶子。

易學習 learnablity：產(chǎn)品是否能直接使用，還是說需要讀說明書才會使用。

靈活性 flexiblity：產(chǎn)品除了能讓完成主要的任務之外，是否還能做點別的事情。比如開瓶器，是否既能左手使用、也能右手操作，是否既能開玻璃瓶、又能開易拉罐。

工業(yè)設計industry design：可以理解為外觀設計是否足夠漂亮。以開瓶器為例，在朋友聚會的時候，是否能自豪的拿出來放在桌面上，還是只能藏在廚房的某個角落與各種亂七八糟的東西混在一起。對于互聯(lián)網(wǎng)產(chǎn)品來說，這一點可以理解為視覺設計、圖形設計。

專業(yè)干貨！向國外設計師學習UX Design 之用戶體驗與可用性-藝源科技


三、影響可用性的三個要素

繼續(xù)以開瓶器為例：為了判斷4種開瓶器中哪個易用、哪個難用，尋找4種不同類型的用戶做調研。

結果是，不同用戶選擇的好用、難用的開瓶器各不相同，即使是同一種開瓶器也存在兩種極端的選擇，有人覺得它好用、有人覺得它難用，所謂加之蜜糖乙之砒霜。

為什么會出現(xiàn)這樣的現(xiàn)象呢？因為決定產(chǎn)品可用性有三大要素：用戶、環(huán)境、任務/使用目標。

回到開瓶器的例子，年齡大的老人，希望開瓶器省力、用著不疼；有小孩的家庭來說，希望開瓶器足夠安全、不至于誤傷小朋友；有的家庭用開瓶器來打開香檳、有的可能是打開罐頭。不同的用戶，使用環(huán)境不同，他們考量的標準也有所差異、希望通過產(chǎn)品完成的任務也有所不同。

專業(yè)干貨！向國外設計師學習UX Design 之用戶體驗與可用性-藝源科技


四、可用性的六個原則

1、設計是建立在對用戶、任務、環(huán)境的清晰的理解基礎上的

任務是指用戶想通過產(chǎn)品做什么。如何才能理解用戶、任務、環(huán)境這三點呢？建議直接在用戶的使用情景中觀察他們的行為，離開辦公室、拜訪用戶、觀察他們?nèi)绾巫觥澳阍O計的產(chǎn)品涉及到”的那些事情。

2、用戶需全程參與到設計和開發(fā)中來

方式有：到現(xiàn)場調研、了解用戶的需求；向用戶展示早起的設計概念稿；可用性測試原型。

3、通過以用戶為中心的評價，設計是不斷被帶動和完善的

即使是到了開發(fā)階段，目標用戶也應該實際使用demo或原型來完成真實的任務，我們要去觀察、記錄、分析他們的表現(xiàn)和反饋。

4、設計過程是不斷迭代循環(huán)的

比如：設計-測試-思考解決方案-重新設計，直到滿足了用戶需求、可用性評估達標。

5、設計要考慮所有影響用戶體驗的因素

用戶體驗不僅僅是讓一個系統(tǒng)好用，它涉及到用戶因使用產(chǎn)品、系統(tǒng)、服務所帶來的感知和反應。

6、設計團隊，需要包含了多學科的技能和視角

比如：用戶研究員、交互設計師、內(nèi)容設計師、前端開發(fā)工程師


五、可用性與用戶體驗的國際標準ISO9241

1、規(guī)劃以用戶為中心的設計過程

2、理解、明確使用情景

3、明確用戶需求

4、產(chǎn)品設計的解決方案來滿足用戶需求（可設計多種解決方案，再評估哪種合適）

5、評估設計是否滿足用戶需求（如果評估不合適，可能會回到第2、3、4步重新進行）

6、設計解決方案來滿足用戶需求

專業(yè)干貨！向國外設計師學習UX Design 之用戶體驗與可用性-藝源科技

這篇以理論為主，先分享這么多，敬請期待下一篇——情境調研 contextual inquiry 。

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