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立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)
時(shí)間：2019-06-03 10:06:47
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

你手頭是否有正在設(shè)計(jì)的APP項(xiàng)目？有沒(méi)有系統(tǒng)的設(shè)計(jì)計(jì)劃？你是直接動(dòng)手設(shè)計(jì)，還是會(huì)中途停下來(lái)研究一下終端用戶(hù)的真實(shí)需求？你是否知道用戶(hù)打開(kāi)APP第一眼到底更希望看到什么？

在考慮運(yùn)用哪些用戶(hù)體驗(yàn)相關(guān)技術(shù)的時(shí)候，它們的美學(xué)特征可能是相當(dāng)值得我們深思的。目前我們所看到的許多網(wǎng)站上所使用的設(shè)計(jì)理念和技巧，其實(shí)也可以很好地投入到APP設(shè)計(jì)中，只不過(guò)細(xì)節(jié)和樣式可能需要稍作調(diào)整，以適配更小的、高清的屏幕。對(duì)于熟知桌面端UI設(shè)計(jì)的設(shè)計(jì)師而言，接下來(lái)的7個(gè)設(shè)計(jì)要點(diǎn)能幫你快速轉(zhuǎn)向移動(dòng)端設(shè)計(jì)，讓你看起來(lái)像是專(zhuān)業(yè)的移動(dòng)端UI/UX設(shè)計(jì)師。

1、大膽鮮明的排版

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

更簡(jiǎn)單的字體排版在小屏幕上具有更強(qiáng)的易讀性，尤其是在光線(xiàn)較暗或者逆光的情況下，這也是推動(dòng)非襯線(xiàn)字體在移動(dòng)端上廣泛運(yùn)用的重要原因之一。

幾年前，隨著設(shè)計(jì)趨勢(shì)的大幅轉(zhuǎn)變，設(shè)計(jì)師們更加傾向于選取筆畫(huà)更加厚重、風(fēng)格更加大膽的字體類(lèi)型。此外，字體的尺寸也很重要。越來(lái)越多的移動(dòng)端首頁(yè)設(shè)計(jì)開(kāi)始借用尺寸超大、極具表現(xiàn)力的字體，營(yíng)造出前景和背景的明顯對(duì)比，打造炫目的效果，以便于用戶(hù)瀏覽、導(dǎo)航。

這種趨勢(shì)的優(yōu)勢(shì)在于，大家開(kāi)始更加注重于界面內(nèi)容的可讀性。不過(guò)在英文界面中，有一個(gè)問(wèn)題需要注意，就是要盡量克制地使用大寫(xiě)字母。以 The Weather Channel 為例，“SUNNY”這個(gè)詞只有5個(gè)字母也就算了，但是如果去是其他的天氣所用字母數(shù)量較多，視覺(jué)上可能會(huì)相當(dāng)?shù)睦圪?。在中文的字體設(shè)計(jì)中也要盡量避免文案過(guò)長(zhǎng)、過(guò)于復(fù)雜的問(wèn)題。

所以，此處應(yīng)當(dāng)注意兩件事：

·排版和內(nèi)容應(yīng)當(dāng)盡量保持簡(jiǎn)單
·背景和文字的對(duì)比度應(yīng)當(dāng)盡量明顯，保持大的可讀性

2、圖層和深度

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

Material Design 作為當(dāng)前重要的設(shè)計(jì)趨勢(shì)而言，已經(jīng)被反復(fù)強(qiáng)調(diào)和提及了，這并不是沒(méi)有道理的。

首先，它是Google 所推出的設(shè)計(jì)平臺(tái)，作為一個(gè)實(shí)力型巨頭推出的產(chǎn)品，無(wú)疑會(huì)吸引大量的相關(guān)從業(yè)者跟進(jìn)，并且目前狀況就是這樣。Material Design 本身的設(shè)計(jì)理念也相當(dāng)?shù)闹庇^(guān)易懂，不論是用來(lái)設(shè)計(jì)還是對(duì)于用戶(hù)而言，都相當(dāng)?shù)牟诲e(cuò)。

Material design 引人矚目的地方在于，其中的圖層創(chuàng)建對(duì)于用戶(hù)使用和交互設(shè)計(jì)都有極大的幫助。今天，Material design 風(fēng)格的界面已經(jīng)遍地開(kāi)花，許多iOS平臺(tái)的應(yīng)用都開(kāi)始遵循這一設(shè)計(jì)規(guī)范。

真正讓這些圖層發(fā)揮作用的技巧非常的微妙。圖層之間的區(qū)分靠的是曾經(jīng)“被大家所嫌棄”的陰影，它們非常淺但是很自然，同時(shí)它們還是視覺(jué)和交互的線(xiàn)索。面的圖層是信息的入口，而頂層的圖層則是交互的工具和元素。

看看Uber的設(shè)計(jì)，地圖圖層位于整個(gè)屏幕的下層，通過(guò)移動(dòng)底部圖層來(lái)設(shè)定上車(chē)位置，頂層的按鈕則用來(lái)下單，不同的層承擔(dān)著不同的功用，提供不同的交互方式。

3、單色配色方案

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

在小屏幕上使用純粹的黑白配色是吸引用戶(hù)注意力的好辦法。此外，還可以使用相對(duì)少見(jiàn)、大膽的配色，這樣也容易脫穎而出。又或者使用添加其他的配色方案讓用戶(hù)選擇他們自己喜歡的配色方案。

單色配色方案的好處在于更容易營(yíng)造一致、統(tǒng)一的視覺(jué)體驗(yàn)和感覺(jué)。正如同 Streeks 這款應(yīng)用的設(shè)計(jì)，用戶(hù)可以設(shè)定目標(biāo)，然后APP會(huì)提醒你完成任務(wù)。用戶(hù)可以基于任務(wù)類(lèi)型來(lái)設(shè)定色彩，并且推送簡(jiǎn)單的信息來(lái)告知你需要完成的事情。

單色配色、圖標(biāo)和簡(jiǎn)約的字體在一起形成了令人驚艷的組合，易于閱讀也便于交互，這種設(shè)計(jì)已經(jīng)足夠完備順滑，吸引用戶(hù)在待辦事項(xiàng)中添加更多的事情來(lái)完成。

4、專(zhuān)注于微交互

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

那些足夠優(yōu)秀的APP當(dāng)中，通常都會(huì)包含著許多順滑無(wú)縫的優(yōu)秀微交互，來(lái)溝通不同的界面、動(dòng)作和交互。微交互通常會(huì)很容易被忽略，但是在許多APP當(dāng)中，他們會(huì)作為必須的過(guò)渡、交互引導(dǎo)和效果提示而存在，所以相當(dāng)?shù)闹匾?/p>

微交互的存在，主要還是幫助用戶(hù)完成一些事情。從文本消息通知、消息推送到微博上點(diǎn)贊的提示，近乎無(wú)處不在。它們還有一個(gè)主要的功能：取悅用戶(hù)。

微交互的主要功能可以這樣總結(jié)：

·提供信息反饋，比如在Instagram 中點(diǎn)贊之后出現(xiàn)的提示特效
·呈現(xiàn)動(dòng)作，比如點(diǎn)贊之后心形會(huì)從透明鏤空變?yōu)榧t色
·幫助用戶(hù)操作或者發(fā)現(xiàn)某些東西的存在，比如點(diǎn)贊之后，會(huì)有推送信息出現(xiàn)在通知欄，或者彈出框直接告知

5、卡片式設(shè)計(jì)

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

卡片式設(shè)計(jì)見(jiàn)于Pinterest ，隨后在Facebook、SoundCloud等網(wǎng)站上流行開(kāi)來(lái)，成為了真正意義上的主流設(shè)計(jì)。不過(guò)今天的卡片式設(shè)計(jì)很大程度上受到了Material Design 的影響。

不論是對(duì)于設(shè)計(jì)還是對(duì)于開(kāi)發(fā)而言，卡片都是大量?jī)?nèi)容的可靠載體。每個(gè)卡片都可以承載不同的元素，作為不同的模塊，實(shí)現(xiàn)不同的功能。

所以，你可以讓一個(gè)卡片播放視頻，緊接著的卡片則鏈接到另外一個(gè)應(yīng)用，而下方的卡片則直接放置了一段長(zhǎng)長(zhǎng)的文字?？ㄆ皆O(shè)計(jì)在移動(dòng)端上的另外一個(gè)優(yōu)勢(shì)就是非常的易用，尤其是在有APP之內(nèi)。絕大多數(shù)的應(yīng)用會(huì)在一個(gè)屏幕內(nèi)承載兩個(gè)卡片，就像 SoundCloud 這樣，又或者一屏就是一個(gè)卡片，這樣一來(lái)，即使用戶(hù)的手指再粗也不會(huì)錯(cuò)過(guò)任何內(nèi)容！

6、簡(jiǎn)單的導(dǎo)航

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

隱藏式菜單、彈出式導(dǎo)航和大按鈕是不容忽視的設(shè)計(jì)要點(diǎn)。如今APP首屏使用的菜單數(shù)量正在逐步減少，寸土寸金的APP首頁(yè)上不再放置大量的菜單按鈕，隨之而來(lái)的是隱藏式菜單的流行。

有趣的是，越來(lái)越多的用戶(hù)并沒(méi)有被隱藏式設(shè)計(jì)惹惱，他們已經(jīng)熟知漢堡菜單中隱藏著更多的選項(xiàng)。當(dāng)然，使用漢堡菜單的技巧在于，其中隱藏的菜單應(yīng)當(dāng)是非常實(shí)用的功能和選項(xiàng)，而菜單按鈕本身也應(yīng)當(dāng)顯眼而靈敏。

Slack 是導(dǎo)航菜單設(shè)計(jì)中的典范，它的菜單可以從屏幕的左右兩邊彈出顯示，而主要功能菜單是從右側(cè)彈出的，而特定頻道的菜單則是從左側(cè)彈出。

7、用動(dòng)畫(huà)來(lái)潤(rùn)色

立刻上手！轉(zhuǎn)向移動(dòng)端UI/UX設(shè)計(jì)有哪些必知的設(shè)計(jì)要點(diǎn)-藝源科技

有趣而漂亮的動(dòng)畫(huà)，是讓你的應(yīng)用令人感覺(jué)非同凡響的另一手段。合理的動(dòng)畫(huà)能提高應(yīng)用的易用性，能讓用戶(hù)更容易注意到重點(diǎn)，甚至能更加直接的給他們帶來(lái)快樂(lè)。

你無(wú)法確知用戶(hù)將在何時(shí)何地訪(fǎng)問(wèn)你的應(yīng)用，更無(wú)法確知用戶(hù)使用的是哪種網(wǎng)絡(luò)連接，所以使用體積小、輕量級(jí)、不依賴(lài)于網(wǎng)絡(luò)的動(dòng)畫(huà)是非常有必要的。

Strava 就是這樣一個(gè)包含了大量有趣的小動(dòng)畫(huà)的應(yīng)用，其中許多有趣的動(dòng)畫(huà)小到你可能會(huì)一不小心忽略掉。不同界面之間的切換會(huì)有有趣的過(guò)渡動(dòng)效，比如上面的挑戰(zhàn)頁(yè)面就是。加載地圖的時(shí)候會(huì)有一個(gè)脈沖特效，當(dāng)你運(yùn)動(dòng)的時(shí)候，會(huì)看到沿著運(yùn)動(dòng)路徑變幻的小點(diǎn)。

結(jié)語(yǔ)

當(dāng)你打算讓你的移動(dòng)端APP不再停留于構(gòu)思的時(shí)候，不妨先看看當(dāng)前網(wǎng)頁(yè)和數(shù)字設(shè)計(jì)都有哪些設(shè)計(jì)趨勢(shì)，看看它們當(dāng)中有哪些可以通過(guò)調(diào)整可以運(yùn)用到移動(dòng)端設(shè)計(jì)上來(lái)。許多意想不到的小點(diǎn)子，可能會(huì)成就一個(gè)非常了不得的設(shè)計(jì)趨勢(shì)。

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