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細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)佳實(shí)踐
時(shí)間：2019-06-09 09:33:39
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

在網(wǎng)站和APP中的對(duì)話框通常會(huì)進(jìn)行信息說(shuō)明，并提供若干選項(xiàng)。常見(jiàn)的選項(xiàng)數(shù)量通常是兩個(gè)——一個(gè)選項(xiàng)優(yōu)先級(jí)高，為首選項(xiàng)，而另外一個(gè)選項(xiàng)較少被選，為次要選項(xiàng)。（比如用戶填寫(xiě)表單之后，結(jié)尾會(huì)提供兩個(gè)按鈕，一個(gè)為提交，另一個(gè)為取消）

在今天的文章中，我們將這個(gè)常見(jiàn)的用戶體驗(yàn)場(chǎng)景作為探討的對(duì)象，亦即“確認(rèn)”和“取消”哪個(gè)按鈕優(yōu)先級(jí)更高。

預(yù)防出錯(cuò)

正如同Jakob Nielsen 談及可用性設(shè)計(jì)所說(shuō)的：“只有謹(jǐn)慎小心的設(shè)計(jì)才能防患于未然。”你應(yīng)當(dāng)盡量避免容易出錯(cuò)的情形，尤其是用戶容易作出錯(cuò)誤選擇的情況下。

視覺(jué)重量。當(dāng)兩個(gè)選項(xiàng)之間有明顯區(qū)別的時(shí)候，你應(yīng)當(dāng)讓兩個(gè)按鈕擁有不同的視覺(jué)重量，讓其中一個(gè)成為視覺(jué)的重心。處于視覺(jué)重心上的按鈕會(huì)獲得更多的注意力。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

清晰而明顯的標(biāo)簽。一個(gè)設(shè)計(jì)正確的對(duì)話框不應(yīng)該僅僅給用戶提供選擇而已，也應(yīng)該讓每個(gè)選項(xiàng)盡可能的明確。這就是為什么要讓每個(gè)選項(xiàng)的標(biāo)簽盡可能的清晰明確。明確的標(biāo)簽?zāi)芙o予用戶“恰到好處的幫助”，讓用戶在作出正確選擇的時(shí)候不遲疑：

· 通常帶有明確指向性和說(shuō)明的標(biāo)簽（按鈕內(nèi)容，文本）會(huì)比通用的“OK”或者“確定”要更好。
· 盡可能使用動(dòng)詞，而不是OK，因?yàn)榍罢咭饬x會(huì)更明確，用戶不會(huì)斷章取義從而作出錯(cuò)誤的選擇。

由于中文和英文在回答的模式上的差異，這個(gè)對(duì)話框中的兩個(gè)選項(xiàng)OK 和 Cancel 在兩種語(yǔ)言下回答是截然不同的。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

接下來(lái)的這個(gè)對(duì)比案例中，第一個(gè)對(duì)話框中，“No”僅僅是回答問(wèn)題，但是并沒(méi)有指向性，并未指出這么選擇的后果。而第二個(gè)對(duì)話框則好了許多，“Cancel”和“Discard”兩個(gè)選項(xiàng)，后者和前文所提出的問(wèn)題相對(duì)應(yīng)，指向性明確，而Cancel 的含義也就更加清晰了。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技


正向的操作（“發(fā)送”或“提交”等）

當(dāng)操作是正向的時(shí)候，相關(guān)的表單和按鈕應(yīng)當(dāng)擁有更多的視覺(jué)重量，而次要的選項(xiàng)的視覺(jué)重量應(yīng)當(dāng)更輕，這樣可以大程度減少潛在的出錯(cuò)風(fēng)險(xiǎn)，并將用戶導(dǎo)向到正確的方向。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

通常，我們所說(shuō)的“保存”、“提交”、“發(fā)送”在多數(shù)時(shí)候都算是正向的按鈕。


反向的操作（“替換”或者“刪除”）

如果此時(shí)的操作主要是反向的，替換、刪除、移除等，那么將這些不可逆的操作對(duì)應(yīng)的按鈕和選項(xiàng)賦予更多的視覺(jué)重量，其實(shí)比較危險(xiǎn)的。因?yàn)檫@些操作的不可逆性，它們并不一定是“安全操作”，用戶在引導(dǎo)下可能并不明白它們的危害性而下意識(shí)操作，這可能會(huì)導(dǎo)致出錯(cuò)。比如，當(dāng)用戶在做替換文檔的操作的時(shí)候，執(zhí)行速度本身并不重要，是否操作正確才是重點(diǎn)，只有這樣才不會(huì)讓用戶后悔。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

“取消”是次要操作，但是它應(yīng)當(dāng)擁有更多的視覺(jué)重心。

“刪除”和“擦除”相關(guān)的操作應(yīng)當(dāng)多留意。你有沒(méi)有誤刪文檔事后發(fā)現(xiàn)追悔不及的情況？許多用戶并不會(huì)仔細(xì)閱讀對(duì)話框中的確認(rèn)信息就作出選擇。但是有時(shí)候，用戶確實(shí)是閱讀了提示，但是依然手滑作出了錯(cuò)誤的選擇。（在應(yīng)當(dāng)“取消”的時(shí)候不小心點(diǎn)了“刪除”）

你應(yīng)當(dāng)為用戶提供單一且明顯的確認(rèn)操作按鈕，同時(shí)確保設(shè)計(jì)的可訪問(wèn)性，不會(huì)因?yàn)槲幕町惗霈F(xiàn)理解偏差，包括色彩本身的指引性。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

LinkedIn 的對(duì)話框中的選項(xiàng)就表述的非常明確。

此外，你應(yīng)當(dāng)基于核心的用戶數(shù)據(jù)為關(guān)鍵性的操作設(shè)計(jì)一套不太相同的處理機(jī)制：比如為了避免用戶誤觸，不提供而按鈕而是輸入框，讓用戶輸入“Delete”來(lái)進(jìn)行刪除操作。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技


被禁用的按鈕

非活動(dòng)的、被禁用的按鈕有時(shí)候也是非常有用的，它可以告訴用戶某些操作的可能性。即使在當(dāng)前情況下并不可用，用戶也會(huì)意識(shí)到在某些時(shí)候它們可能會(huì)被用到。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

這類(lèi)被禁用的按鈕還有另外一個(gè)作用，就是在緊急情況下啟用，幫助陷入困境的用戶?！俺蜂N(xiāo)”按鈕很少見(jiàn)，但是它確實(shí)存在，而且從可用性的角度上來(lái)看，還相當(dāng)?shù)膶?shí)用。用戶面對(duì)誤觸或者意料之外的操作，會(huì)下意識(shí)“返回”，而“撤銷(xiāo)”按鈕的存在，讓操作的指向性更加明晰。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技


“確定”-“取消”還是“取消”-“確定”？

“確定/取消”按鈕是我們常見(jiàn)的按鈕組合之一。而面對(duì)這一組按鈕常見(jiàn)的問(wèn)題是，按鈕應(yīng)該是在前面還是在后面。實(shí)際上，在實(shí)際效果和用戶偏好上，兩種搭配方式并無(wú)顯著區(qū)別。

Apple、Google 和微軟的設(shè)計(jì)規(guī)范

平臺(tái)的一致性設(shè)計(jì)其實(shí)比先后順序來(lái)的更加重要，但是幾個(gè)不同的平臺(tái)之間的操作順序規(guī)定并不相同。

微軟的設(shè)計(jì)遵循下面的順序：

· OK/[Do it]/Yes
· [Don’t do it]/No
· Cancel

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

但是在 MacOSX 的設(shè)計(jì)規(guī)范中則不同，“能夠引發(fā)特定操作的按鈕應(yīng)當(dāng)處于右邊，而取消按鈕則應(yīng)當(dāng)在這個(gè)按鈕的左邊。”這樣一來(lái)，在Mac平臺(tái)上，取消按鈕在左，而確認(rèn)按鈕在右邊。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

Google Android 的設(shè)計(jì)規(guī)范中則規(guī)定，“‘取消’操作的按鈕始終處于左邊，當(dāng)用戶執(zhí)行這個(gè)操作的時(shí)候會(huì)回到上一個(gè)狀態(tài)，而正向操作的按鈕則安排在右側(cè)?！币簿褪钦f(shuō)，在Android當(dāng)中，“取消”按鈕是在“確認(rèn)”按鈕的左邊。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

如果你的設(shè)計(jì)是針對(duì)特定的平臺(tái)，那么按鈕的排布順序倒是很清晰的，按照設(shè)計(jì)規(guī)范來(lái)就好了。相比于“個(gè)性化”的選擇，平臺(tái)的一致性原則優(yōu)先級(jí)更高，對(duì)于用戶體驗(yàn)上的加成也更多，簡(jiǎn)言之就是更好用、更直覺(jué)。不遵循規(guī)范的設(shè)計(jì)談不上錯(cuò)誤，但是用戶會(huì)遲疑、猶豫，甚至誤觸。


基于網(wǎng)絡(luò)的平臺(tái)

當(dāng)然，如果你是要設(shè)計(jì)基于Web的應(yīng)用程序的話，應(yīng)當(dāng)遵循什么樣的設(shè)計(jì)就要看你所在平臺(tái)的規(guī)范或者用戶的使用習(xí)慣了。你可以通過(guò)用戶分析和調(diào)研，來(lái)找出適合平臺(tái)的排列順序。在這種情況下，你需要基于可用性來(lái)進(jìn)行考慮，根據(jù)用戶的使用場(chǎng)景來(lái)推導(dǎo)用戶的理解方式，作出優(yōu)選。

“確定/取消”以及“是/否”的選擇符合東西方文化的基本溝通邏輯，“你同意我的說(shuō)法么？——是/否”，“是”首選項(xiàng)，“否”為次要選項(xiàng)。如果用戶選擇“是”的機(jī)率比“否”要高的多，那么將“是”放在第一位，降低用戶誤觸的機(jī)率。

而“取消-確定”的排布方式修改了邏輯流程，這種排布方式讓靠后的元素顯得更加重要。

細(xì)節(jié)博弈！按鈕的優(yōu)先級(jí)選取與用戶體驗(yàn)最佳實(shí)踐-藝源科技

兩種方式各有優(yōu)劣，但是本身通常不存在可用性問(wèn)題。

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