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UX黑名單!有哪些常見(jiàn)的移動(dòng)端UX設(shè)計(jì)誤區(qū)需要規(guī)避?
時(shí)間:2019-06-10 09:46:43
文章發(fā)布:李陽(yáng)
原創(chuàng)作者:未知
來(lái)源:互聯(lián)網(wǎng)

我們手機(jī)里面裝滿(mǎn)了各種各樣的APP。安裝這些應(yīng)用,我們的初衷是讓我們的生活更加便捷。但是當(dāng)這些應(yīng)用無(wú)法滿(mǎn)足用戶(hù)的需求的時(shí)候,用戶(hù)自然而然會(huì)離開(kāi),并尋求更好的解決方案。一個(gè)成功的應(yīng)用包含有諸多元素,而其中的用戶(hù)體驗(yàn)設(shè)計(jì)則起到了決定性的作用。在殘酷的競(jìng)爭(zhēng)中,用戶(hù)體驗(yàn)往往是決定成敗的核心。

面對(duì)移動(dòng)端設(shè)備,只有實(shí)踐才能夠檢驗(yàn)一個(gè)應(yīng)用的用戶(hù)體驗(yàn)好壞。今天的文章,我們將專(zhuān)注于移動(dòng)端用戶(hù)體驗(yàn)設(shè)計(jì)中,應(yīng)當(dāng)規(guī)避的誤區(qū),這些信息并不高深,這些常見(jiàn)的錯(cuò)誤是經(jīng)過(guò)無(wú)數(shù)實(shí)踐得出的經(jīng)驗(yàn)。


不要為多平臺(tái)設(shè)計(jì)一套界面

一個(gè)APP能夠讓人記住,很大程度上是因?yàn)樗腢I在某些方面有著突出的設(shè)計(jì)。絕大多數(shù)的開(kāi)發(fā)者希望他們的應(yīng)用能夠在多個(gè)不同的平臺(tái)上發(fā)布,但是不同平臺(tái)有著不一樣的規(guī)范,貼合 iOS 的設(shè)計(jì)決策和方案放在Android 平臺(tái)上可能導(dǎo)致完全不一樣的結(jié)果。


不要模仿其他平臺(tái)的UI元素和字體

當(dāng)你為 Android/iOS 平臺(tái)設(shè)計(jì)應(yīng)用的時(shí)候,不要沿用其他平臺(tái)的主題和UI元素,更不要模仿特定平臺(tái)的操作方式。許多元素在A平臺(tái)適用,在B平臺(tái)上則可能會(huì)毀掉整個(gè)用戶(hù)體驗(yàn)。

輸入字段、復(fù)選框、開(kāi)關(guān)按鈕以及其他功能性組件尤其是如此,應(yīng)當(dāng)盡量貼合本平臺(tái)的特征。使用原有平臺(tái)的元素可以讓用戶(hù)更清楚如何使用,并且讓用戶(hù)對(duì)于你的應(yīng)用中的內(nèi)容與信息更加信任。在下面的案例中,你可以看到Android 和iOS平臺(tái)中相同功能控件的差異:

1.png

雖然同樣是扁平化的設(shè)計(jì),但是Material Design 和iOS 的界面元素的設(shè)計(jì)有著明顯的差異,iOS中擁有純文本樣式的按鈕,字體風(fēng)格有著明顯的差別,Android 平臺(tái)中按鈕內(nèi)容更多的使用的是大寫(xiě)字母,并且Android平臺(tái)中的字體相對(duì)更纖細(xì)。

2.png

字體的使用同樣要遵循兩個(gè)平臺(tái)的特征:Android 平臺(tái)用的是Roboto 字體,而iOS平臺(tái)目前使用的是新的 San Francisco 字體(中文字體為蘋(píng)方)。

3.jpg

不同的字體能讓你很快分辨出兩大平臺(tái)

如果你想為你的APP定制UI元素,那么你應(yīng)當(dāng)根據(jù)你的品牌仔細(xì)定制,而不是基于平臺(tái)的規(guī)范來(lái)設(shè)計(jì)。


不要忘了匹配平臺(tái)的圖標(biāo)

通常特定的平臺(tái)會(huì)提供成套的圖標(biāo),其中會(huì)包含常用的功能圖標(biāo),比如新建、分享、保存和刪除等,當(dāng)你的移動(dòng)端應(yīng)用前一到另外一個(gè)平臺(tái)的時(shí)候,不要復(fù)用上一個(gè)平臺(tái)的圖標(biāo),而應(yīng)當(dāng)替換為當(dāng)前平臺(tái)的圖標(biāo)。

與此同時(shí),你也應(yīng)當(dāng)注意不同平臺(tái)上圖標(biāo)的特征:Android 平臺(tái)的圖標(biāo)中使用的線條筆觸比較厚重,而iOS線條則更接近流行的線性圖標(biāo)的設(shè)計(jì),線條纖細(xì)。下面是一些圖標(biāo)設(shè)計(jì)上的對(duì)比:

4.jpg


不要從APP跳轉(zhuǎn)到網(wǎng)頁(yè)

用戶(hù)對(duì)于移動(dòng)端的APP的交互模式和界面元素是有一個(gè)基本的概念和預(yù)期的,同時(shí)他們對(duì)于網(wǎng)頁(yè)端的界面也是同樣熟悉的。當(dāng)網(wǎng)頁(yè)上的瀏覽體驗(yàn)出現(xiàn)在APP當(dāng)中的時(shí)候,情況就相當(dāng)尷尬了——用戶(hù)會(huì)感受到這種差異,實(shí)際的體驗(yàn)和他們的預(yù)期有著明顯的區(qū)別。舉個(gè)簡(jiǎn)單的例子,帶有下劃線的鏈接就是個(gè)典型,它明顯是“瀏覽器界面”中常見(jiàn)的一種元素,在APP中,通常使用的是按鈕而非文本鏈接。

下面的案例是來(lái)自TB Bank的iOS APP的界面,這個(gè)界面怎么看都是一個(gè)網(wǎng)頁(yè)端的登錄界面。實(shí)際上他們真的是將網(wǎng)頁(yè)端的登錄界面的代碼整個(gè)嵌入到APP當(dāng)中來(lái)。顯眼無(wú)比的下劃線文本鏈接也就算了,連同版權(quán)信息也一起復(fù)制過(guò)來(lái)了,簡(jiǎn)直不能忍。

5.jpg


APP應(yīng)當(dāng)始終給用戶(hù)留個(gè)出口

用戶(hù)體驗(yàn)設(shè)計(jì)很大程度上是與流程相關(guān)的,而流程在絕大多少情況下是幫用戶(hù)推進(jìn)進(jìn)度、完成目標(biāo)的。所以,你應(yīng)當(dāng)避免讓你的流程陷入死胡同,這樣會(huì)讓用戶(hù)感到混亂和迷惑,并且產(chǎn)生額外的、不必要的操作。

有時(shí)候設(shè)計(jì)師會(huì)將錯(cuò)誤信息和空狀態(tài)設(shè)計(jì)成為空白,但實(shí)際上這是個(gè)很好的機(jī)會(huì)為用戶(hù)做一些更有用的事情,以Spotify 的報(bào)錯(cuò)界面為例:

6.png

這無(wú)疑就是一個(gè)沒(méi)啥用處的空狀態(tài),它并沒(méi)有告訴用戶(hù)能干什么,也沒(méi)有告訴用戶(hù)到底發(fā)生了什么。

空狀態(tài),尤其是報(bào)錯(cuò)狀態(tài),不應(yīng)該是“死胡同”,作為UX設(shè)計(jì)師的你應(yīng)該通過(guò)界面告知用戶(hù)他們應(yīng)該采取怎樣的行動(dòng),才能讓?xiě)?yīng)用按照他們的預(yù)期一樣運(yùn)作。

7.png

Azendoo 就在報(bào)錯(cuò)界面中告知用戶(hù)如何解決問(wèn)題


不要將用戶(hù)導(dǎo)向?yàn)g覽器

讓用戶(hù)一直在APP中操作吧。如果你的應(yīng)用真的缺少某個(gè)特定的功能,不妨使用應(yīng)用內(nèi)瀏覽器來(lái)加載頁(yè)面,而非跳轉(zhuǎn)打開(kāi)瀏覽器。在絕大多數(shù)的情況下,這樣的設(shè)計(jì)會(huì)出乎用戶(hù)的意料,失去控制,甚至難以回到APP,增加了意外也減少了可控度。

8.jpg


不要讓用戶(hù)一下載APP就評(píng)分

當(dāng)你正在使用應(yīng)用的時(shí)候,整個(gè)體驗(yàn)被打斷的感覺(jué)真的非常令人難受。用戶(hù)下載了應(yīng)用之后,可能在一段時(shí)間之內(nèi)僅僅只使用了幾次,好用不好用還沒(méi)體會(huì)出來(lái),這個(gè)時(shí)候突然讓他給APP評(píng)分,這種被打斷的體驗(yàn)可能會(huì)帶來(lái)不好的評(píng)分。相反,當(dāng)用戶(hù)使用APP足夠久了之后,這些重度用戶(hù)可能會(huì)給予應(yīng)用更為可靠的評(píng)分和反饋。

9.jpg

你可以在用戶(hù)進(jìn)行了特定數(shù)量的操作,或者完成了特定的目標(biāo)之后,觸發(fā)請(qǐng)求用戶(hù)評(píng)分的操作。對(duì)于請(qǐng)求用戶(hù)反饋這件事情,Dan Counsell 的看法非常值得借鑒。談及 iOS 平臺(tái)的 Todo 類(lèi)應(yīng)用 Clear,他是這么說(shuō)的:“iOS 版 Clear 的評(píng)分界面是在用戶(hù)碰到過(guò)一系列狀況之后才會(huì)出現(xiàn)的。首先,用戶(hù)需要使用應(yīng)用幾周時(shí)間,然后,用戶(hù)需要將待辦事項(xiàng)列表中的所有條目完成之后才行,這對(duì)于一個(gè)待辦事項(xiàng)類(lèi)的應(yīng)用和用戶(hù)而言,都是一個(gè)重要的時(shí)刻,用戶(hù)會(huì)因?yàn)榍蹇樟斜矶@得成就感,絕大多數(shù)情況下,他們正因?yàn)橥瓿扇蝿?wù)而準(zhǔn)備離開(kāi)APP,這個(gè)時(shí)機(jī)非常好。”

10.png

向用戶(hù)申請(qǐng)獲得反饋和評(píng)分本身并不是一件壞事,但是請(qǐng)務(wù)必確保整體體驗(yàn)良好。


結(jié)語(yǔ)

如今的用戶(hù)對(duì)于APP的使用越來(lái)越多,了解也越來(lái)越深,相應(yīng)的,用戶(hù)對(duì)于APP的期望也更高,更具體。想要打造令人愉悅的APP,帶來(lái)讓人舒適而煩惱的體驗(yàn),這才是是用戶(hù)體驗(yàn)設(shè)計(jì)師應(yīng)該做的事情。

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