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還在用「顏值」評(píng)估設(shè)計(jì)？教你個(gè)不那么Low的方法
時(shí)間：2019-07-01 16:25:47
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

欣賞一件產(chǎn)品如同欣賞一個(gè)姑娘，如果只看臉，那叫「好色」，如果通其修養(yǎng)達(dá)其內(nèi)涵，那叫「審美」。對(duì)初創(chuàng)公司來(lái)說(shuō)，如何對(duì)你的產(chǎn)品進(jìn)行設(shè)計(jì)評(píng)估？不難不難，三步足矣。

隨著網(wǎng)上每天上線產(chǎn)品的數(shù)量越來(lái)越多，對(duì)于初創(chuàng)項(xiàng)目，關(guān)于如何評(píng)估設(shè)計(jì)價(jià)值的討論也日益增多。如何選擇合適的設(shè)計(jì)標(biāo)準(zhǔn)來(lái)測(cè)試一個(gè)想法，或是產(chǎn)品的可用性？令人沮喪的是，關(guān)于設(shè)計(jì)可用性的大部分討論都比較片面，或是相信設(shè)計(jì)的價(jià)值趨近無(wú)限，或是毫無(wú)意義，抑或是只有籠統(tǒng)的概念。

那么，怎么在產(chǎn)品上線及后續(xù)優(yōu)化迭代前，正確把握一個(gè)產(chǎn)品的設(shè)計(jì)標(biāo)準(zhǔn)呢？這取決于三個(gè)問題。


它是否可用？

除了程序正常運(yùn)行以外，可用性也許是重要的評(píng)判標(biāo)準(zhǔn)，特別是考慮到互聯(lián)網(wǎng)適者生存的本質(zhì)。在一個(gè)產(chǎn)品取得成功后，很快就會(huì)出現(xiàn)競(jìng)品，而在功能相似的情況下，良好的可用性就成為了用戶選擇你產(chǎn)品的重要原因。

還在用「顏值」評(píng)估設(shè)計(jì)？教你個(gè)不那么Low的方法-藝源科技

可用性也許從根本上決定了你是否能夠成功。僅僅有一個(gè)功能上運(yùn)行正常的程序是遠(yuǎn)遠(yuǎn)不夠的。如果用戶不知道如何使用這個(gè)產(chǎn)品，功能的差異不會(huì)有任何區(qū)別。

我建議你優(yōu)先考慮產(chǎn)品中可用性需求高的部分，并且將大部分的預(yù)算集中于此。如同功能的重要性，一個(gè)產(chǎn)品中每個(gè)功能所需的可用性是不同的。

以下是一些需要關(guān)注的問題：

  • 產(chǎn)品的核心可用性是否很強(qiáng)？

  • 著陸頁(yè)、登錄等入口是否直截了當(dāng)？

  • 普通用戶是否明白如何開始？

  • 語(yǔ)言是否清晰、直觀，具有啟發(fā)性？

  • 用戶可能在哪些地方遇到陷阱？應(yīng)如何設(shè)計(jì)產(chǎn)品才能將其完全避免？

有很多文章都關(guān)注了可用性和它在產(chǎn)品設(shè)計(jì)中起到的作用。選一本這方面的書并熟讀。如果你對(duì)設(shè)計(jì)的涉獵不深，學(xué)習(xí)這方面的知識(shí)是當(dāng)務(wù)之急。


它是否可信？

除了可用性之外，與用戶建立關(guān)系、打造產(chǎn)品可信性，是產(chǎn)品設(shè)計(jì)的重要部分。

我所說(shuō)的“可信性”，并不僅僅指VeriSign的正式或者符合PCI規(guī)范，甚至是用戶信任群體的保證和推薦。我所討論的更多是因?yàn)楫a(chǎn)品視覺風(fēng)格而對(duì)其產(chǎn)生的信任。想想拋光和潤(rùn)色。

還在用「顏值」評(píng)估設(shè)計(jì)？教你個(gè)不那么Low的方法-藝源科技

根據(jù)用戶的不同，產(chǎn)品的視覺風(fēng)格標(biāo)準(zhǔn)也不相同。

細(xì)想下一般銀行的在線平臺(tái)。大部分的交易平臺(tái)都因其過時(shí)的HTML，拙劣的配色和過度使用的陰影而飽受詬病。為什么它們并未做出改進(jìn)呢？

銀行用實(shí)體建筑來(lái)建立它們的可信性。巨大的支柱，華麗的瓷磚和大理石地板，它們不遺余力地表現(xiàn)著財(cái)富和權(quán)力。在顧客登錄到在線平臺(tái)之前，網(wǎng)站的具體設(shè)計(jì)已經(jīng)很難影響他們是否繼續(xù)使用服務(wù)的決定了。

當(dāng)看到這樣一座銀行，你會(huì)在潛意識(shí)里產(chǎn)生對(duì)它的”信任感“
當(dāng)然，對(duì)你來(lái)說(shuō)，情況可能不一樣。你的網(wǎng)站就是那華麗的建筑。但是，根據(jù)你所提供服務(wù)的不同，你所需的華麗程度也不相同。懷疑論在這里是合適的。

可信性如同服飾，給人留下印象。如果定制成衣與金表不能打動(dòng)你的用戶，將你的事業(yè)變得更加真實(shí)、可行，你就在無(wú)價(jià)值的東西上浪費(fèi)了大量的時(shí)間。


它是否容易改變？

若你正在駛向充滿未知的水域，那么設(shè)計(jì)的拓展性可能是重要的部分。這幾乎對(duì)所有的互聯(lián)網(wǎng)初創(chuàng)項(xiàng)目而言，也是一定的。

不可避免地，你需要了解你的用戶以及他們的需求，而這些會(huì)影響你的設(shè)計(jì)。如果你選擇了照片般真實(shí)且苛刻到像素級(jí)的擬物化設(shè)計(jì)風(fēng)格， 隨著產(chǎn)品目標(biāo)等不斷演化，進(jìn)行迭代更新的難度就會(huì)大大提高。

還在用「顏值」評(píng)估設(shè)計(jì)？教你個(gè)不那么Low的方法-藝源科技

以下是一些需要注意的點(diǎn)：

  • 單屏內(nèi)擠下了過多的功能。

  • 用瀏覽器兼容性差的技術(shù)實(shí)現(xiàn)關(guān)鍵功能。

  • 希望實(shí)現(xiàn)類似桌面程序的控制。（這可是互聯(lián)網(wǎng)）

  • 純HTML可以搞定的東西，非要使用臃腫的Javascript完成。

  • 使用過多的圖片。（純HTML更易維護(hù)）

總體來(lái)說(shuō)，確定你的設(shè)計(jì)易于實(shí)現(xiàn)。避免過于復(fù)雜，或者貪圖省事的設(shè)計(jì)，特別是在初期。

記住，當(dāng)你驗(yàn)證了項(xiàng)目的可用性后，你隨時(shí)可以采用更華麗的視覺風(fēng)格。當(dāng)你決定這么做之后，你會(huì)更明白應(yīng)該在何處應(yīng)用。

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