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當前位置： 首頁 > 售后 > 藝源智庫
用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱
時間：2019-07-04 10:40:31
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

在UX領域，我們總會對那些體現(xiàn)著愉悅性的設計細節(jié)贊賞有加；而另一方面，對其負面效應的了解也將有助于我們更好、更全面的掌握這一設計原則，避開陷阱。

說起“愉悅性”，我們通常會想到一些讓人感到溫暖、開心的東西，譬如毛絨玩具、紙杯蛋糕、擁抱，等等。

不過，具有愉悅性的事物在某些情況下同樣會帶來負面效應。某些笑話可能冒犯到他人，溫馨的廣告可能誤導部分觀眾，即便是可愛的音效也會因為運用不當而使人抓狂。

在UX領域，我們總會對那些體現(xiàn)著愉悅性的設計細節(jié)贊賞有加；而另一方面，對其負面效應的了解也將有助于我們更好、更全面的掌握這一設計原則，避開陷阱。


增加認知負荷與交互成本

一旦運用不當，意在愉悅用戶的界面元素反而可能破壞可用性，增加界面的認知負荷及交互成本。

來看有名日料Morimoto的網(wǎng)站 – 簡直是過度追求視效及愉悅性，置可用性而不顧的典范 – 窮極所能在每一個元素當中體現(xiàn)著“設計感”，結果便是信息難以獲取，操作難以進行。

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

  • 導航菜單被分割成兩部分，傾斜放置，難以閱讀和點擊。

  • 菜單項展開和關閉的動效飄忽而冗長。

  • 圖形元素會隨著鼠標的移動而游走，干擾視線。

  • 背景音樂自動播放，無論你喜歡與否。

視覺表現(xiàn)層面的愉悅性可以為產(chǎn)品賦予生命與性格，使品牌形象更加生動飽滿。然而一旦處理不當，愉悅性反而會破壞產(chǎn)品基本的可用性，阻礙用戶獲取信息、完成任務。


審美疲勞

“驚喜”是構建愉悅體驗的關鍵要素。新鮮的、不期而遇的美好事物總會讓人感到開心。

我還記得第一次啟動自己的安卓手機，看到這些彩色圖形精妙的變化成“Android”字樣時的興奮感。當時我覺得這是我見過的很酷的啟動動畫了。

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

過了一段時間，新鮮感褪去，每每再看到這個動畫，我已經(jīng)不會有任何興奮和愉悅的感覺了，曾經(jīng)的驚喜也淪為尋常。

通常情況下，愉悅感都會隨著時間而漸漸淡化，你能想到的精彩出奇的細節(jié)表現(xiàn)也只會在開始的一段時間內(nèi)給人以新鮮感，而維系的方式似乎只有在情感化的方向上一遍又一遍的重設計。


愉悅的定義是主觀的

見過那些試圖融入幽默元素的出錯頁面？本質(zhì)上講，這種做法相當于在很壞的狀況下通過開玩笑來緩解尷尬。通常，在人們試圖獲取信息、保存數(shù)據(jù)或完成任務卻遭遇意外狀況而導致失敗的時候，任何帶有“搞笑”味道的反饋信息都會顯得缺乏同情心，用戶很可能感到被冒犯，甚至因此被激怒。

此外，“愉悅”的定義也因人而異。在一部分人看來十分新鮮有趣的東西，對另一部分人可能會很糟。普遍適用的愉悅標準幾乎是不存在的，“情感化”是一個復雜地帶，良好的設計初衷未必如愿帶來正面的結果。

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

有趣還是可怕？


擴展性有限

隨著用戶增長及群體擴大，愉悅性的問題會變得越發(fā)棘手。在小品牌、小產(chǎn)品當中嘗試一些創(chuàng)意性的、愉悅性的設計路線，或許尚可；一旦用戶群體的構成走向復雜化，試圖取悅眾人的設計目標會越發(fā)難以實現(xiàn)。

不妨比較一下世界級大廠與相對較小的品牌在文案策略方面的差異：

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

Microsoft Teams vs. Slack

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

Google Docs vs. Quip

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

Eventbrite vs. Splash

總體上講，大廠更傾向于使用簡單明了、約定俗成的文案風格，因為對于世界級的品牌來說，這是安全的策略。簡練、直白、表意準確的語言更容易被本地化，出現(xiàn)歧義的可能性較低。

而右側這些品牌的文案風格，在我個人看來確實更生動、更有意思一些，但他們所針對的也是更為特定的、范圍相對較小的群體。如果你并非受眾之一，恐怕不會像我這樣覺得有意思。


安全的愉悅性策略

到目前為止，你已經(jīng)對愉悅性的負面效應有所了解了。挑戰(zhàn)和風險確實存在，但這并不意味著你需要徹底規(guī)避這個概念 – 關鍵在于識別一些適合承載愉悅體驗的時間點。

我所學到的一點是，在那些用戶不常見到的界面當中嘗試愉悅性元素是安全的，譬如：

  • app啟動頁面

  • 帳號設置成功頁面

  • 新功能游歷

  • 用戶初次完成某個重要操作之后的反饋頁面

  • 空狀態(tài)頁面

這些狀態(tài)通常只會被體驗一次，情境都以正面情緒為主，無需擔心反復無趣或是惱人一類的問題。

所以我們時常在新手引導流程當中看到一些有意思的表現(xiàn)形式，例如改版后的Google Sites。這類產(chǎn)品環(huán)境當中的多數(shù)頁面都很簡單直白，高度聚焦于任務，沒有多余的元素干擾流程，只有在這些“一次性”的環(huán)節(jié)當中給人以驚喜，通過引發(fā)情感共鳴來促進信息的傳遞。

用戶體驗丨聊聊UX設計細節(jié)之“愉悅性”的陷阱-藝源科技

坦誠的講，我自己也仍在摸索著愉悅性的運用方式，畢竟這是一個很主觀的概念，任何的規(guī)則都難以成立。理想化的目標是整理出一套詳盡而實用的設計指南，關于何時使用愉悅性元素，何時避免，一目了然 – 但這事比我想象的要難很多 – 畢竟，對于如此抽象和感性的概念，恐怕每個人心中都會有著不同的定義。

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