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就這么來！創(chuàng)造令人愉悅的用戶體驗(yàn)的5個(gè)設(shè)計(jì)小技巧
時(shí)間：2019-07-08 16:36:31
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

我們常常探討用戶體驗(yàn)，那么用戶體驗(yàn)到底是什么？許多人認(rèn)為，用戶體驗(yàn)更多的是關(guān)乎產(chǎn)品的可用性（產(chǎn)品是如何運(yùn)作的）。而實(shí)際上，用戶體驗(yàn)遠(yuǎn)不止于一個(gè)“能用”的東西，它是關(guān)于用戶的主觀感受的。通過設(shè)計(jì)為可用的產(chǎn)品增添令人愉快的體驗(yàn)，同用戶產(chǎn)生情感聯(lián)系，這才是用戶體驗(yàn)設(shè)計(jì)所要做的事情。

當(dāng)我們談及用戶體驗(yàn)的時(shí)候，“愉悅”這個(gè)詞是常聽到的一個(gè)形容詞。 讓用戶愛上一個(gè)產(chǎn)品，“愉悅”的用戶體驗(yàn)就是核心要素，這也是設(shè)計(jì)力圖達(dá)到的效果。在今天的文章當(dāng)中，將會(huì)分享一些創(chuàng)造令人愉悅有趣用戶體驗(yàn)的常見技巧。


設(shè)計(jì)令人愉悅的瞬間

令人愉悅的設(shè)計(jì)是建立產(chǎn)品和用戶之間情感紐帶的核心，這些令人愉悅的瞬間會(huì)讓用戶感受到，有設(shè)計(jì)師在產(chǎn)品背后為這一刻的愉悅而奮斗。下面是創(chuàng)造令人愉悅用戶體驗(yàn)的5個(gè)實(shí)用技巧。


1、定制化體驗(yàn)

定制化的體驗(yàn)是整個(gè)產(chǎn)品的用戶體驗(yàn)設(shè)計(jì)當(dāng)中至關(guān)重要的一個(gè)組成部分。這是目前UX設(shè)計(jì)當(dāng)中的一個(gè)大趨勢(shì)，用戶也希望當(dāng)他們?cè)L問你的網(wǎng)站或者APP的時(shí)候，它帶來的體驗(yàn)是符合用戶個(gè)人的預(yù)期和需求的。

看看世界上訪問量大的網(wǎng)站和服務(wù)是怎么做的吧：亞馬遜會(huì)根據(jù)用戶之前的購(gòu)買記錄來匹配和推薦商品：

1-wfgT7WFhVfLcZaMjsz1pkg

Youtube 是另一個(gè)不錯(cuò)的案例。你可以在你的Youtube 的首頁上看到系統(tǒng)給你定制化的內(nèi)容，而這些也同樣是基于你之前的訪問記錄來進(jìn)行優(yōu)化推薦的。亞馬遜的定制化內(nèi)容會(huì)盡量引起用戶的注意以達(dá)到促銷的目的，與亞馬遜的設(shè)計(jì)相反，Youtube 為用戶的定制化內(nèi)容通常會(huì)盡量不引起用戶的注意。

1-hJgYuOd2DE6jRImvOXVHUw

需要定制化內(nèi)容的不僅僅是APP和網(wǎng)站，推送通知同樣需要包含個(gè)性化的內(nèi)容設(shè)計(jì)。Netflix 就是個(gè)極好的案例。他們會(huì)在每次發(fā)布新的節(jié)目或者每季劇集更新的時(shí)候，為用戶進(jìn)行個(gè)性化的內(nèi)容通知。由于Netflix 了解每個(gè)用戶的觀看習(xí)慣和喜好，他們會(huì)在用戶喜好的節(jié)目和劇集更新的時(shí)候，才給用戶發(fā)送通知。

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2、品牌個(gè)性

在你的APP或者網(wǎng)站中展示個(gè)性是非常有效的一種提升體驗(yàn)的方式，你的用戶會(huì)以此來識(shí)別品牌并且與你產(chǎn)生共鳴。正如同 Aarron Walter 在他的《Designing for Emotion》中所寫：“個(gè)性是一種神秘的力量，它吸引一部分人，并且讓我們與另外一部分人區(qū)分開來?！?/p>

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以MailChimp 為例，他們?cè)谄放频膫€(gè)性化上有許多值得學(xué)習(xí)的地方。在用戶加入 MailChimp 之后，設(shè)計(jì)師會(huì)在引導(dǎo)用戶發(fā)出第一封郵件的過程中，安排許多幽默和獎(jiǎng)勵(lì)的設(shè)計(jì)，來讓整個(gè)流程順滑而有意思。MailChimp 為何要如此呢？根據(jù)研究，用戶在使用新的服務(wù)發(fā)送第一封電子郵件通常都不會(huì)太輕松，但是這些充滿個(gè)性又令人愉悅的驚喜，會(huì)讓用戶感受到樂趣，不會(huì)緊張。


3、動(dòng)效

正如我們所熟知的，動(dòng)效現(xiàn)在成了APP和網(wǎng)頁中溝通上下文、呈現(xiàn)細(xì)節(jié)、傳遞語義并且強(qiáng)化設(shè)計(jì)感的重要手段。當(dāng)然，作為一種輔助手段，動(dòng)效還是需要在在其他的功能的基礎(chǔ)上才能發(fā)揮作用。之所以說動(dòng)效是創(chuàng)造優(yōu)秀用戶體驗(yàn)的組成部分，很大程度上是因?yàn)樗诮换ブ械闹匾饔谩?/p>

動(dòng)效能做的事情并不少：

·動(dòng)效可以讓你的界面更加鮮活

1-Wn94k9GN9k5fTp9WUu2cRQ

·動(dòng)效能夠抓住用戶的注意力

1-uFDJ0MR05--DaRDdKCR3vA

·動(dòng)效能夠彌補(bǔ)報(bào)錯(cuò)和失誤給用戶帶來的沮喪感

1-FqS8uPUGnTsl2ZOCSYlm4w

在Photojojo 這個(gè)電商網(wǎng)站當(dāng)中，設(shè)計(jì)師就通過動(dòng)畫創(chuàng)造出令人難忘的有趣狗屋體驗(yàn)。網(wǎng)站的角落隱藏了許多有趣的設(shè)計(jì)，其中有一個(gè)下拉按鈕被標(biāo)識(shí)為“不要拉”，這種設(shè)計(jì)常常會(huì)令人好奇它的實(shí)際效果，當(dāng)你拉它的時(shí)候，會(huì)有一只手伸下來，將頁面向上拉，將你帶到產(chǎn)品詳情部分。

1-6OAlMiJKYvSY7Q6AzPlvqg


4、聲音反饋

設(shè)計(jì)師對(duì)于視覺設(shè)計(jì)的重視程度一直都很高，但是不要忘了，聽覺體驗(yàn)對(duì)于用戶同樣非常重要：

·聲音同樣可以為用戶帶來有用的信息反饋
·使用音頻可以設(shè)計(jì)出更加個(gè)性化的產(chǎn)品

戳這個(gè)鏈接觀看：http://v.youku.com/v_show/id_XODM5NzkzOTc2.html

以經(jīng)典的代辦事項(xiàng)APP Clear 為例，當(dāng)你點(diǎn)擊完成任務(wù)、調(diào)整列表的時(shí)候，都會(huì)有不同的音效，這些音效賦予APP以人性化的感覺，提供了視覺設(shè)計(jì)不能給予的獨(dú)特的品牌個(gè)性。


5、減少障礙

減少障礙是極大限度的減少用戶在設(shè)計(jì)過程中能給予用戶在使用產(chǎn)品過程中所產(chǎn)生的沮喪感。其中，同理心是設(shè)計(jì)的關(guān)鍵：你應(yīng)該對(duì)于用戶可能碰到的問題有所預(yù)測(cè)，識(shí)別用戶產(chǎn)生焦慮的所在，并將這些時(shí)刻轉(zhuǎn)化為取悅用戶的機(jī)會(huì)。

1-NTgMJjbC_FWW4d6X3pWrbA

當(dāng)用戶使用Twitter 帳號(hào)登錄其他服務(wù)的時(shí)候，他們會(huì)擔(dān)心Twitter 自動(dòng)推送信息，經(jīng)驗(yàn)豐富的營(yíng)銷人員充分利用這一心理，在連接帳號(hào)的時(shí)候，強(qiáng)調(diào)不會(huì)發(fā)推，從而獲取了用戶的信任。這樣一個(gè)短小的句子就搞定了多數(shù)潛在用戶所擔(dān)憂的問題。


結(jié)語

不要低估愉悅感對(duì)于用戶體驗(yàn)的提升，這種體驗(yàn)的核心在于用戶，它雖然不是功能，但是能調(diào)整、引導(dǎo)用戶的情緒。想要讓用戶對(duì)于你的產(chǎn)品欲罷不能？那么你還是應(yīng)該仔細(xì)研究一下用戶體驗(yàn)~

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