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最近超火的PD和UXD你該選哪個(gè)？我來(lái)告訴你！
時(shí)間：2019-07-18 10:16:31
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

最近在國(guó)內(nèi)“興起”的兩個(gè)概念我覺(jué)得特別“有趣”。一個(gè)叫 PD 即產(chǎn)品設(shè)計(jì)師，另一個(gè)叫 UXD 即用戶(hù)體驗(yàn)設(shè)計(jì)師。

然后很多人都問(wèn)什么是 PD、UXD，順帶要怎么成為呢？（真的很多人問(wèn)）

在開(kāi)頭我就告訴你答案：這個(gè)概念在國(guó)外已經(jīng)有 10 年之久了，而且你現(xiàn)在也許就是 PD 或 UXD，只是你自己不知道而已。

不要被一些所謂的“熱度”文章誤導(dǎo)，覺(jué)得有了新方向，又要去學(xué)什么新知識(shí)（當(dāng)然學(xué)習(xí)本就應(yīng)該是持續(xù)的），然后對(duì)其非常向往，產(chǎn)生一個(gè)想要成為這類(lèi)設(shè)計(jì)師就必須去大企業(yè)的念頭。

平時(shí)我建議大家多看書(shū)是有道理的，這些概念在《用戶(hù)體驗(yàn)要素》里早就有說(shuō)明了。如果你覺(jué)得它不夠深入，可以去 Wikipedia 搜相應(yīng)的關(guān)鍵詞，找找這類(lèi)的學(xué)術(shù)論文看看，都是有一些年頭的了，而且講解的非常詳細(xì)。

既然要立一篇文章來(lái)說(shuō)，當(dāng)然就要說(shuō)的詳細(xì)啦。下面分別介紹下它們是什么，并講述下它們的關(guān)系，好讓大家在以后的工作中不會(huì)一頭霧水。


從 PD 角度解析

首先理解下什么是產(chǎn)品（互聯(lián)網(wǎng)相關(guān)），產(chǎn)品是由功能和內(nèi)容組成的，所以作為產(chǎn)品設(shè)計(jì)師（后面統(tǒng)稱(chēng) PD）就一定會(huì)涉及到對(duì)功能及內(nèi)容的設(shè)計(jì)。

那么作為 PD ，該如何入手產(chǎn)品設(shè)計(jì)呢？一般來(lái)說(shuō)，這類(lèi)設(shè)計(jì)師都是以公司的內(nèi)部需求、戰(zhàn)略方向等因素來(lái)設(shè)計(jì)產(chǎn)品，甚至有些負(fù)責(zé)創(chuàng)建產(chǎn)品的人可能根本不會(huì)想到“設(shè)計(jì)”這個(gè)詞。對(duì)于他們來(lái)說(shuō)，創(chuàng)建一個(gè)產(chǎn)品的過(guò)程更像是在往一個(gè)物體上加?xùn)|西：逐步建立和完善產(chǎn)品的特性和功能，直到組成一個(gè)在市場(chǎng)上可推行的東西。

最近超火的PD和UXD你該選哪個(gè)？我來(lái)告訴你！-藝源科技

他們很早的參與產(chǎn)品的規(guī)劃，包括市場(chǎng)的需求調(diào)研，從根本上對(duì)用戶(hù)以及市場(chǎng)的需求進(jìn)行研究，然后設(shè)計(jì)產(chǎn)品，加入與之相應(yīng)的功能與特性。

舉個(gè)例子：Evernote 8.0 的改版。

Evernote 的產(chǎn)品負(fù)責(zé)人在設(shè)計(jì) 8.0 之前的版本時(shí)，基本需求都是來(lái)自于企業(yè)內(nèi)部的產(chǎn)品需求，就是盡可能的往產(chǎn)品上加功能，來(lái)滿(mǎn)足用戶(hù)的使用需求。所以當(dāng)產(chǎn)品的功能與特性在一定程度上飽和之后，用戶(hù)的增長(zhǎng)曲線(xiàn)基本處于一個(gè)下降趨勢(shì)，因?yàn)楫a(chǎn)品已經(jīng)極其笨重與低效。（用 Evernote 手機(jī)版的同學(xué)應(yīng)該知道升級(jí)新版之前，它有多難用）

說(shuō)的簡(jiǎn)單點(diǎn)：PD 就是站在產(chǎn)品需求的角度來(lái)設(shè)計(jì)產(chǎn)品。但這么說(shuō)其實(shí)是不全面的，為什么呢？先接著往下看。


從 UXD 角度解析

為什么 UXD 最近這么火，一直被提及呢？那是因?yàn)楝F(xiàn)在設(shè)計(jì)產(chǎn)品的要求越來(lái)越高，用戶(hù)的質(zhì)量也在隨著時(shí)間的變化而逐漸提升。

先看看什么是用戶(hù)體驗(yàn)：用戶(hù)體驗(yàn)并不是指一件產(chǎn)品本身是如何工作的，而是指“產(chǎn)品如何與外界發(fā)生聯(lián)系并發(fā)揮作用”，也就是人們?nèi)绾巍敖佑|”和“使用”它。

最近超火的PD和UXD你該選哪個(gè)？我來(lái)告訴你！-藝源科技

從上面這句話(huà)可以看出，UXD 的工作是將功能與內(nèi)容信息設(shè)計(jì)的更容易讓用戶(hù)理解與使用，也就是站在用戶(hù)體驗(yàn)的角度去設(shè)計(jì)產(chǎn)品。而將“設(shè)計(jì)一個(gè)用戶(hù)體驗(yàn)良好的產(chǎn)品”作為明確的目標(biāo)，意味著不僅僅是功能或外觀那么簡(jiǎn)單。有些產(chǎn)品好看、能用，并不代表好用，這時(shí)候就需要 UXD 工作了。

所以正確的產(chǎn)品形態(tài)不是由“功能”所決定的，而是應(yīng)該由“用戶(hù)自身的心理感受和行為”來(lái)決定的。由此可以看出用戶(hù)體驗(yàn)的核心是在乎用戶(hù)的感受。

曾經(jīng)有一次面試產(chǎn)品工作的經(jīng)歷，對(duì)方的領(lǐng)導(dǎo)問(wèn)我：12306 的高鐵管家可以讓用戶(hù)方便買(mǎi)票，雖然它的驗(yàn)證流程很垃圾，但是它解決了人們的需求，所以它是不是一款好產(chǎn)品呢？（這個(gè)問(wèn)題其實(shí)很刁）

當(dāng)時(shí)我想如果我回答是或否，再說(shuō)原因，這樣并不能很好的說(shuō)明問(wèn)題，所以我當(dāng)時(shí)看著他的手機(jī)回答道：為什么你的手機(jī)是 iPhone 而不是其他的呢？他說(shuō)：蘋(píng)果好用呀。（他個(gè)人意向，安卓黨別噴我，哈哈）之后我回答道：“一款并不好用的產(chǎn)品會(huì)被其他更好用的產(chǎn)品取代，而能解決你需求的產(chǎn)品并不代表這是一款好的產(chǎn)品，所以我認(rèn)為它并不是一款好的產(chǎn)品?；氐絾?wèn)題上來(lái)說(shuō)，用戶(hù)的需求是買(mǎi)票快，而不是買(mǎi)票，如果僅是買(mǎi)票，那去排隊(duì)買(mǎi)和用手機(jī)復(fù)雜的買(mǎi)，又有什么區(qū)別呢？”

產(chǎn)品設(shè)計(jì)的“功能”和“特性”固然重要，但是用戶(hù)體驗(yàn)對(duì)產(chǎn)品的影響會(huì)更大。


這是一個(gè)包含關(guān)系

產(chǎn)品設(shè)計(jì)和用戶(hù)體驗(yàn)設(shè)計(jì)是兩個(gè)不同的概念，它們是相對(duì)獨(dú)立的——能用，好用。但它們也是一個(gè)包含關(guān)系，即 PD 應(yīng)該有用戶(hù)體驗(yàn)思維。這也是我在 PD 那里說(shuō)為什么那個(gè)解釋不全面的原因。

最近超火的PD和UXD你該選哪個(gè)？我來(lái)告訴你！-藝源科技

再舉個(gè)例子：好比一張椅子，從產(chǎn)品角度來(lái)設(shè)計(jì)的話(huà)，它能坐即是一個(gè)能用的產(chǎn)品了。而如果把這個(gè)椅子改的更符合人體曲線(xiàn)呢？從體驗(yàn)的角度來(lái)說(shuō)舒適度會(huì)更佳吧？所以一個(gè)好 PD 的應(yīng)該是具備用戶(hù)體驗(yàn)設(shè)計(jì)能力的。

如果你去搜產(chǎn)品設(shè)計(jì)師這個(gè)關(guān)鍵詞，都會(huì)在介紹中看見(jiàn)一個(gè)新指標(biāo)：以用戶(hù)體驗(yàn)為中心，改進(jìn)現(xiàn)有產(chǎn)品，或設(shè)計(jì)新產(chǎn)品。

所以有人問(wèn)：我應(yīng)該是以 PD 還是 UXD 作為發(fā)展方向呢？不用想，一定是更全面的那個(gè)。

具體關(guān)于 PD 和 UXD 的工作細(xì)則我會(huì)在后續(xù)的文章來(lái)輸出，這里就不細(xì)說(shuō)了，篇幅有限。


小結(jié)

很多設(shè)計(jì)師，因?yàn)槭艿阶罱囊恍┪恼掠绊懀跃秃芸释蔀?PD 或 UXD ，但他們不知道的是，其實(shí)自己早就是其中一員了，只是沒(méi)有公司或團(tuán)隊(duì)的資源去支持他做得更專(zhuān)罷了。不要被這些“新”出現(xiàn)的名詞嚇到，其實(shí)它們根本就很“落后”（意為沒(méi)那么高不可攀）。你平時(shí)的工作其實(shí)早就涉及到這些，只是自己并不知道而已。

有時(shí)間呢，就多去看看書(shū)，這是我一直強(qiáng)調(diào)的。沒(méi)有什么東西是有捷徑的，在找捷徑的人，都是渴望快點(diǎn)成功的，而這種人基本沒(méi)幾個(gè)能真正成功。

另外：最近有人說(shuō)我文章一周一篇的進(jìn)度不是很頻繁，想多看看我寫(xiě)的文章。不過(guò)因?yàn)榫Υ_實(shí)有限，而且我沉淀也不夠深，一直在學(xué)習(xí)，所以暫時(shí)不會(huì)多更。而重要的是保證文章的質(zhì)量，再在這個(gè)基礎(chǔ)上，如果我有更多精力，一定會(huì)多出文章。

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