杏吧app下载,关婷娜被揉胸视频直播,杏吧之春暖花开有你

array(23) {
  ["id"] => string(2) "96"
  ["siteid"] => string(1) "1"
  ["type"] => string(1) "1"
  ["m_id"] => string(1) "0"
  ["p_id"] => string(1) "0"
  ["name"] => string(6) "服務(wù)"
  ["thumb"] => string(63) "/modules/cms/uploads/recommend/2018/05/15/05797102164099283.png"
  ["image"] => string(0) ""
  ["desc"] => string(0) ""
  ["pdir"] => string(0) ""
  ["dir"] => string(7) "service"
  ["url"] => string(0) ""
  ["setting"] => array(15) {
    ["is_html"] => int(1)
    ["content_is_html"] => int(0)
    ["urlrule"] => int(1)
    ["contenturlrule"] => int(0)
    ["meta_title"] => string(88) "定制開發(fā)-APP定制開發(fā),微信定制開發(fā),小程序定制開發(fā),網(wǎng)站定制開發(fā)"
    ["meta_keywords"] => string(75) "APP定制開發(fā),微信定制開發(fā),小程序定制開發(fā),網(wǎng)站定制開發(fā)"
    ["meta_description"] => string(0) ""
    ["category_template"] => string(0) ""
    ["list_template"] => string(0) ""
    ["show_template"] => string(21) "show_page_dingzhi.tpl"
    ["formid"] => string(0) ""
    ["url"] => string(0) ""
    ["target"] => string(0) ""
    ["pri_grade_visit"] => array(0) {
    }
    ["pri_grade_add"] => array(0) {
    }
  }
  ["order"] => string(1) "1"
  ["sethtml"] => string(1) "0"
  ["stat"] => string(1) "2"
  ["flowid"] => string(1) "0"
  ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2018/05/25/05805654599261264.jpg"
  ["page_num"] => string(1) "0"
  ["wxstat"] => string(1) "0"
  ["scope"] => string(0) ""
  ["modelname"] => NULL
  ["son"] => array(9) {
    [0] => array(22) {
      ["id"] => string(3) "187"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(15) "小程序開發(fā)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(112) "專業(yè)微信小程序解決方案|各種場景核心功能,提前布局微信新生態(tài),搶占第一波紅利"
      ["pdir"] => string(0) ""
      ["dir"] => string(6) "wechat"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(107) "小程序_商城小程序_門店小程序_微圈小程序_餐飲小程序開發(fā)-藝源科技小程序開發(fā)"
        ["meta_keywords"] => string(103) "小程序開發(fā),商城小程序開發(fā),門店小程序開發(fā),微圈小程序開發(fā),餐飲小程序開發(fā)"
        ["meta_description"] => string(269) "專注提供專注提供小程序、商城小程序、門店小程序、微圈小程序、餐飲小程序開發(fā),專業(yè)團(tuán)隊(duì),一對一服務(wù),助企業(yè)快速生成自己的移動端微商城平臺. 藝源科技小程序采用高性能數(shù)據(jù)架構(gòu),系統(tǒng)穩(wěn)定安全。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_xcx.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "1"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [1] => array(22) {
      ["id"] => string(3) "199"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(9) "APP開發(fā)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "APP"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(65) "app開發(fā)_app定制開發(fā)_app制作開發(fā)公司【藝源科技】"
        ["meta_keywords"] => string(53) "app開發(fā),app定制開發(fā)公司,app制作開發(fā)公司"
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_app.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "1"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [2] => array(22) {
      ["id"] => string(3) "244"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "快抖霸屏"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "kuaidou"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(71) "快抖霸屏_抖音快手霸屏_短視頻營銷獲客技術(shù)提供商!"
        ["meta_keywords"] => string(69) "快抖霸屏,抖音快手霸屏,快抖短視頻搜索,同城爆店碼"
        ["meta_description"] => string(161) "藝源智能云推廣系統(tǒng)13325455411專注快抖霸屏,抖音快手霸屏,同城爆店碼,一款線下與線上流量緊密結(jié)合的營銷爆客解決方案。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(20) "show_page_douyin.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "2"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(27) "需要短視頻推廣排名"
      ["modelname"] => NULL
    }
    [3] => array(22) {
      ["id"] => string(3) "207"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(14) "AI智能名片"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/07/04/06155550417466502.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(2) "ai"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(68) "藝源AI智能名片_名片小程序_智能名片_讓銷售更簡單"
        ["meta_keywords"] => string(97) "藝源AI智能名片,名片小程序,智能名片_讓銷售更簡單,電子名片,二維碼名片"
        ["meta_description"] => string(184) "藝源AI智能名片-讓銷售更簡單。藝源AI智能名片為企業(yè)提供名片小程序,智能名片,企業(yè)名片,小程序名片,電子名片,二維碼名片等相關(guān)的服務(wù)。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(16) "show_page_ai.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "3"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [4] => array(22) {
      ["id"] => string(3) "201"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "版權(quán)登記"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814062280145708.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "copyright"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(23) "show_page_copyright.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "4"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814063838873717.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [5] => array(22) {
      ["id"] => string(3) "203"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "商標(biāo)注冊"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813359170749750.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "trademark"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(131) "商標(biāo)注冊_商標(biāo)注冊流程_商標(biāo)注冊流程及費(fèi)用_西安商標(biāo)注冊_西安商標(biāo)注冊代理-「源知果」藝源科技"
        ["meta_keywords"] => string(103) "商標(biāo)注冊,商標(biāo)注冊流程,商標(biāo)注冊流程及費(fèi)用,西安商標(biāo)注冊,西安商標(biāo)注冊代理"
        ["meta_description"] => string(182) "「源知果」西安提供代理版權(quán)登記,代理商標(biāo)注冊,代理專利申請,代理企業(yè)貫標(biāo),代理高新技術(shù)企業(yè)認(rèn)定的服務(wù);咨詢電話:13325455411。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(23) "show_page_trademark.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "5"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/11/06135617157272716.png"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [6] => array(22) {
      ["id"] => string(3) "205"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "網(wǎng)站建設(shè)"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/21/06144566585327511.jpg"
      ["desc"] => string(149) "節(jié)約IT成本/降低運(yùn)維成本/網(wǎng)站安全穩(wěn)定/不滿意全額退款|節(jié)約IT成本/降低運(yùn)維成本/網(wǎng)站安全穩(wěn)定/不滿意全額退款"
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "website"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(80) "西安商城網(wǎng)站建設(shè)_政府網(wǎng)站建設(shè)_學(xué)校網(wǎng)站建設(shè)就選藝源科技"
        ["meta_keywords"] => string(113) "西安網(wǎng)站建設(shè),西安網(wǎng)絡(luò)公司,西安網(wǎng)頁設(shè)計(jì),商城網(wǎng)站建設(shè),政府網(wǎng)站建設(shè),學(xué)校網(wǎng)站建設(shè)"
        ["meta_description"] => string(248) "「藝源科技」是西安一家專業(yè)的西安商城網(wǎng)站建設(shè),政府網(wǎng)站建設(shè),學(xué)校網(wǎng)站建設(shè)的網(wǎng)絡(luò)公司,咨詢電話:029-88810146/150 9401 9029。公司擁有10年實(shí)踐經(jīng)驗(yàn),為您提供一條龍的互聯(lián)網(wǎng)應(yīng)用解決方案。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(21) "show_page_website.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "6"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/24/06146855992801864.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [7] => array(22) {
      ["id"] => string(3) "208"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "2"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(15) "云服務(wù)平臺"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(0) ""
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(0)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(0)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(0) ""
        ["formid"] => string(0) ""
        ["url"] => string(21) "http://www.qulvkj.com"
        ["target"] => string(6) "_blank"
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "7"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [8] => array(22) {
      ["id"] => string(3) "202"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(9) "SEO優(yōu)化"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813061683398516.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "seo"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(90) "【西安SEO優(yōu)化_西安網(wǎng)站優(yōu)化_關(guān)鍵詞排名優(yōu)化】-SEO優(yōu)化公司藝源科技"
        ["meta_keywords"] => string(81) "西安SEO優(yōu)化,西安SEO優(yōu)化公司,西安網(wǎng)站優(yōu)化,西安網(wǎng)站優(yōu)化公司"
        ["meta_description"] => string(244) "藝源科技(yysweb.com),專注為企業(yè)提供百度等搜索引擎整站SEO優(yōu)化服務(wù),針對不同行業(yè)、網(wǎng)站情況給出不同策略、報(bào)價(jià)和SEO建議;是您值得信賴的seo診斷、顧問咨詢等云SEO技術(shù)服務(wù)外包商。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_seo.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "8"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813062712033401.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
  }
}
				
當(dāng)前位置: 首頁 > 售后 > 藝源智庫
看不見的用戶體驗(yàn),教你學(xué)會用數(shù)據(jù)丈量它!
時(shí)間:2019-07-24 11:05:13
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

用戶體驗(yàn)一直以來都是一種看不見摸不著的東西,任產(chǎn)品用戶成千上萬,你也沒有辦法準(zhǔn)確地定義一個(gè)場景下怎么樣設(shè)計(jì)是體驗(yàn)很好的。很多時(shí)候,我們覺得離用戶太遠(yuǎn),號稱為用戶做體驗(yàn)設(shè)計(jì),卻像是面對一個(gè)黑盒子:輸入一些數(shù)據(jù),看到一些數(shù)據(jù)變化。但用戶究竟如何去使用產(chǎn)品,我們不得而知。

用戶調(diào)研和可用性測試常淪為“說服”的工具,我們從中只選擇自己想聽的內(nèi)容。如果數(shù)據(jù)正向,但收到好幾個(gè)用戶的反彈,如何處理?調(diào)研結(jié)果用戶不買單,但是強(qiáng)推后數(shù)據(jù)非常好,又該如何理解?盤子大了,在線的東西再爛也有人用,要是說不清下線的好處,是不是動不得它分毫?

下面我以自己的日常工作所得,聊一聊用數(shù)據(jù)丈量用戶體驗(yàn)的一些心得。


    一. 明確商業(yè)目標(biāo)和用戶體驗(yàn)?zāi)繕?biāo)

    一個(gè)項(xiàng)目拿到手,要首先確定清楚的就是——商業(yè)目標(biāo)是什么:是盡可能多的賣貨,還是拉攏更多觀眾,或者宣傳一個(gè)新的品牌活動?在考慮用戶需求之前,就要把商業(yè)目標(biāo)對應(yīng)的數(shù)據(jù)確定好,一方面給自己一個(gè)方向,另一方面也讓需求方負(fù)起責(zé)任。

    要達(dá)成商業(yè)訴求,必須同時(shí)也命中用戶的體驗(yàn)?zāi)繕?biāo)。所以在商業(yè)目標(biāo)之后,要想清楚這個(gè)項(xiàng)目滿足了什么樣的用戶訴求。體驗(yàn)?zāi)繕?biāo)不能太過籠統(tǒng),如“買到合適的商品”是一個(gè)大目標(biāo),但拆解后還可以得到“高效瀏覽商品信息”、“便捷地做出購買決策”、“享受到更多的優(yōu)惠”等細(xì)分目標(biāo),這都會是后續(xù)設(shè)計(jì)的依據(jù)。

    就算是做公益,所有的設(shè)計(jì)策略和方案都是建立在商業(yè)、體驗(yàn)?zāi)繕?biāo)之上。這會成為后期糾結(jié)、商討時(shí)的不二準(zhǔn)繩。


    二. 確定客觀數(shù)據(jù)指標(biāo)

    上面講的是一些主觀描述,但項(xiàng)目中,還是需要拿出每個(gè)目標(biāo)所對應(yīng)的客觀數(shù)據(jù)指標(biāo)。

    “盡可能多的賣貨” 對應(yīng) “銷售額”、“成交轉(zhuǎn)化率”;

    “高效瀏覽商品信息” 對應(yīng) “頁面停留時(shí)長”、“跳失率”;

    “享受到更多優(yōu)惠” 對應(yīng) “優(yōu)惠券模塊點(diǎn)擊率”、“優(yōu)惠券使用率”。

    退一萬步講,有些目標(biāo)可能沒有清晰的數(shù)值,也可以通過用戶調(diào)研、業(yè)務(wù)方好評率等方式主動創(chuàng)造數(shù)據(jù)。如“用戶希望瀏覽高品質(zhì)感的品牌介紹” 可以對應(yīng) “品牌方滿意程度”、“用戶調(diào)研好評率”等。

    商討常見的原因就是牛頭不對馬嘴,你說這個(gè)設(shè)計(jì)“體驗(yàn)好”、頁面“設(shè)計(jì)精美”,但這話誰都能說,誰也都可以反駁,爭論起來永遠(yuǎn)沒有盡頭。


    三. 測試時(shí)控制變量

    上過初中就應(yīng)該知道“控制變量”是對照實(shí)驗(yàn)非?;A(chǔ)的一個(gè)前提,即兩個(gè)實(shí)驗(yàn)組除了被測試項(xiàng)以外,其他條件必須保證完全一致,才能說明測試項(xiàng)的對照結(jié)果。實(shí)際 AB 測試時(shí),我們沒有辦法保證兩組用戶“100%相同”,但也要盡可能保證“控制變量”——可惜這常常被忽視。

    舉個(gè)例子,做測試時(shí)常用新舊版本做對比試驗(yàn),以此來衡量新設(shè)計(jì)方案的效果。但如果僅拿“新版客戶端用戶”和“舊版客戶端用戶”在同一個(gè)功能下的行為數(shù)據(jù)做對比,可能就沒什么價(jià)值。

    為什么?因?yàn)橹鲃痈?App 的用戶,本身就比那些后更新、不更新的用戶更加活躍,所有數(shù)據(jù)正向也是理所應(yīng)當(dāng)?shù)摹?/p>

    那應(yīng)該怎么做?應(yīng)該在線上做兩個(gè)版本同時(shí)存在,把更新客戶端的用戶分成2個(gè)對照組,分別看到新舊頁面(即部分用戶更新后看到的還是老版本),然后再看數(shù)據(jù)結(jié)果。


    四. 獲取數(shù)據(jù)

    一般能獲得哪些類型的數(shù)據(jù)?

    商業(yè)指標(biāo):成交額、注冊用戶數(shù)量、(明確定義后的)活躍用戶數(shù)量等等,可以在服務(wù)端做數(shù)據(jù)記錄,并周期性產(chǎn)出供參考使用;

    體驗(yàn)指標(biāo):模塊點(diǎn)擊率、頁面內(nèi)模塊點(diǎn)擊順序、操作性功能觸發(fā)率(左右滑動、長按等),一般是在客戶端埋點(diǎn)記錄。值得注意的是,凡涉及“率”的數(shù)據(jù),分母和分子必須定義清楚,我見過很多數(shù)據(jù)由于定義不明,導(dǎo)致出來的“率”完全沒有可用性。

    舉個(gè)例子,某個(gè)電商購買頁面,優(yōu)惠券是根據(jù)人群智能發(fā)放的,那優(yōu)惠模塊就不是所有用戶都能看到。在計(jì)算點(diǎn)擊率、使用率時(shí),分母必須是能看到的這些用戶,而不能粗暴地使用大盤數(shù)據(jù)。

    具體的服務(wù)端、客戶端埋點(diǎn)方法,一般對應(yīng)的開發(fā)同學(xué)都懂。設(shè)計(jì)師需要按照前面分析的商業(yè)、體驗(yàn)?zāi)繕?biāo),把需要的數(shù)據(jù)列出來,然后和開發(fā)同學(xué)溝通埋點(diǎn)方案。

    至于數(shù)據(jù)呈現(xiàn),簡單的方法是開發(fā)同學(xué)定期(如每天)拉數(shù)據(jù)報(bào)表,然后郵件給大家,當(dāng)然會腳本的設(shè)計(jì)師也可以自己去取;體驗(yàn)很好的,是做一個(gè)數(shù)據(jù)報(bào)表平臺,可以定期或?qū)崟r(shí)的查看數(shù)據(jù),要能做一些可視化展示以及分析就更好了。


    五. 數(shù)據(jù)要聯(lián)合起來看

    沒有對比,看單個(gè)數(shù)據(jù)就沒有價(jià)值。這我要分幾種情況來解釋。

    a. 單個(gè)時(shí)間點(diǎn)的數(shù)據(jù)沒有價(jià)值。

    要衡量設(shè)計(jì)方案的好壞,必須要有“前”、“后”兩個(gè)數(shù)據(jù)甚至一段時(shí)間內(nèi)的很多組數(shù)據(jù)才能有效。這意味著數(shù)據(jù)采集是一個(gè)連續(xù)的過程,并且要保證指標(biāo)定義一致??雌饋砗孟穹浅;A(chǔ),但實(shí)際工作中很多人做不到;

    b. 單個(gè)場景的數(shù)據(jù)不是很有價(jià)值的。

    你把某功能的點(diǎn)擊率從1%提高到了2%牛不牛?牛。但可能競品能做到5%,你的設(shè)計(jì)還是很爛。雖然別人家的數(shù)據(jù)往往很難獲得,可一旦有機(jī)會,千萬不要放過;(也可以拿自家產(chǎn)品的類似場景數(shù)據(jù)去做對比,比如阿里就可以拿天貓?zhí)詫毜臄?shù)據(jù)做參考。)

    c. 數(shù)據(jù)要結(jié)合整個(gè)流程。

    到本頁面的流量占前一級頁面總量的多少?本頁面的流量來源是哪些頁面,后續(xù)又去了哪里?我們稱之為“流量漏斗”,可以對比出哪個(gè)環(huán)節(jié)是真正的短板。另外,如果單看“點(diǎn)擊率”顯然也沒有價(jià)值,因?yàn)椤包c(diǎn)擊率”既不是商業(yè)指標(biāo)也不是體驗(yàn)指標(biāo),點(diǎn)擊率高是否點(diǎn)擊后的場景轉(zhuǎn)化率高?點(diǎn)擊率低是否是因?yàn)槟K沒有被露出?都是要考慮的因素。

    舉個(gè)例子。做了一個(gè)改版后,用戶在頁面的“平均停留時(shí)長”從60s變?yōu)?5s,請問是好還是不好?

    答案是不知道。說好,可以說用戶在頁面的效率高,更快完成任務(wù),完成決策;說不要,可以說用戶沒有在頁面里逛起來,信息不夠吸引人。

    但就像我表述的,沒有商業(yè)、體驗(yàn)?zāi)繕?biāo)做準(zhǔn)繩,一切數(shù)據(jù)指標(biāo)都將喪失價(jià)值。


    六. 一些踩過的坑

    研究模塊“曝光率”時(shí),以前的做法是模塊只要被服務(wù)端展示,就當(dāng)被看到——這問題在于,像 List 這種長頁面,一次加載20個(gè)模塊,排在后面的其實(shí)并沒有進(jìn)入屏幕,但也被計(jì)算為曝光,是不合理的。所以有時(shí)候,我們會用“翻屏率”說明用戶的訪問深度,而不是依賴靠后模塊的曝光。

    客戶端也能做到模塊出現(xiàn)在“屏幕可視范圍內(nèi)”時(shí)才統(tǒng)計(jì)為被曝光。但問題在于,如果用戶很快地滑動到底部,中間的內(nèi)容是算曝光了,還是沒曝光?所以我們應(yīng)該規(guī)定內(nèi)容在屏幕可視范圍內(nèi)的停留時(shí)間,比如超過1s,才開始計(jì)算曝光。

    項(xiàng)目上線前,像創(chuàng)業(yè)一樣,制定“退出策略”。所有規(guī)則提前訂好,不要等上線了再想去改,去下線,那成本遠(yuǎn)遠(yuǎn)超出你的想象。畢竟有的人,覺得東西做上去,就完成任務(wù)了。

    最后,如果可以,請把目標(biāo)寫紙上貼電腦邊緣,或者像我同事一樣買個(gè)桌上的小黑板。時(shí)時(shí)刻刻提醒自己到底在做什么,為了什么。因?yàn)閾?jù)我自己體驗(yàn),常常做著做著就跑偏了……

    不知道大家在使用數(shù)據(jù)時(shí)有什么心得?也歡迎留言告訴我,一起交流進(jìn)步。

    小程序開發(fā)
    標(biāo)簽: 用戶體驗(yàn) 經(jīng)驗(yàn)分享
    *版權(quán)申明:本站部分文章由藝源科技收集整理,不代表我們的觀點(diǎn)。如果這篇轉(zhuǎn)載侵犯您的版權(quán),請及時(shí)聯(lián)系我們刪除!
    為您推薦
    最新文章
    掃碼加他,免費(fèi)獲取方案