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想讓你的網(wǎng)頁設(shè)計(jì)脫穎而出，可以從這5個(gè)維度入手
時(shí)間：2019-08-02 10:00:06
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

幾乎每個(gè)參與網(wǎng)站建設(shè)的人，都希望自己的網(wǎng)站能夠在激烈的競爭中脫穎而出。設(shè)計(jì)師希望它效果拔群，成為自己作品集中令自己驕傲的存在；客戶希望它廣受歡迎，在用戶和潛在用戶心理扎下根；后端開發(fā)也同樣希望這個(gè)網(wǎng)站能夠成功，這樣他也能為自己的職業(yè)生涯加上濃墨重彩的一筆。

所有人都是如此的希望它能成功。而關(guān)于如何讓網(wǎng)站脫穎而出的文章是如此之多，但是它們大多僅僅探討趨勢(shì)，或者僅僅拿出單一技巧作為討論核心。成功的設(shè)計(jì)案例從來都不是單個(gè)趨勢(shì)或者技巧可以造就的。

對(duì)于廣大設(shè)計(jì)師而言，看了那么多的技巧和趨勢(shì)，自己的設(shè)計(jì)依然平庸，上線的網(wǎng)站也依然大眾。靈感到底從何而來？創(chuàng)意到底在哪里？Well，有的時(shí)候過度執(zhí)著于原創(chuàng)并不一定是好事，也許你現(xiàn)在的設(shè)計(jì)也更符合實(shí)際需求也說不定。

但是，好設(shè)計(jì)的呈現(xiàn)形態(tài)很多，能夠脫穎而出的設(shè)計(jì)，你其實(shí)也能做到。你需要堅(jiān)持不懈地嘗試原創(chuàng)，至少是尋求原創(chuàng)的感覺，精心的規(guī)劃，并且不斷地努力。想要打磨出與眾不同的優(yōu)秀網(wǎng)站，你可以從下面5個(gè)維度入手，精心打磨。這篇文章當(dāng)中不會(huì)展現(xiàn)一堆堆的實(shí)際案例，因?yàn)槟愕哪繕?biāo)不是復(fù)制，而是創(chuàng)造。


1、布局與結(jié)構(gòu)

想讓你的網(wǎng)頁設(shè)計(jì)脫穎而出，可以從這5個(gè)維度入手-藝源科技

優(yōu)秀的排版布局是將自己網(wǎng)站和其他網(wǎng)站區(qū)分開來的明顯手段之一，而它的難度也是很高的。從專業(yè)的角度上來說，沒有一個(gè)排版布局是沒人用過的，你幾乎不可能再找出一個(gè)別人沒用過的布局。但是，設(shè)計(jì)排版本身是一件非常有趣，也能夠磨練你的創(chuàng)造力的事情。在你創(chuàng)建出第52個(gè)網(wǎng)頁布局之后，也許你的網(wǎng)頁排版布局能力已經(jīng)和之前截然不同了，當(dāng)然，也有可能你這個(gè)時(shí)候拿出來的布局方案已經(jīng)可以讓前端頭疼不已了。

另外一方面，你在這個(gè)過程中會(huì)同開發(fā)慢慢磨合，也會(huì)更加了解哪些地方是用戶的痛點(diǎn)，明白信息架構(gòu)要如何搭建，這樣你才會(huì)在排版設(shè)計(jì)的時(shí)候，越來越清楚如何確?？捎眯院涂稍L問性。獨(dú)特而又繁復(fù)的網(wǎng)頁布局很大程度上會(huì)依賴Javascript 等技術(shù)，但是理想狀況下的布局是不要這樣，否則調(diào)整和修改的成本會(huì)非常高昂。


2、品牌

想讓你的網(wǎng)頁設(shè)計(jì)脫穎而出，可以從這5個(gè)維度入手-藝源科技

強(qiáng)化品牌設(shè)計(jì)是提升網(wǎng)站氣質(zhì)和獨(dú)特性的有效手段。如果你的客戶有著系統(tǒng)的品牌風(fēng)格指南，那么你所需要做的就是遵循它，按照其中的指引來進(jìn)行設(shè)計(jì)，擁抱你客戶的品牌風(fēng)格和用色。合理的運(yùn)用加上適當(dāng)?shù)膬?yōu)化，這并不是一件太難的事情。

不過，強(qiáng)化品牌設(shè)計(jì)能夠帶來好效果的前提也很重要：你的客戶的品牌原創(chuàng)性和特色要足夠明顯。如果他們的LOGO字體用的是Helvetica，色彩也沒有很獨(dú)特，甚至還不夠漂亮，那么這個(gè)情況就比較尷尬了，在這種局面下做品牌風(fēng)格化的網(wǎng)頁設(shè)計(jì)，并不會(huì)有啥好效果。


3、圖形和圖片

想讓你的網(wǎng)頁設(shè)計(jì)脫穎而出，可以從這5個(gè)維度入手-藝源科技

如果品牌化設(shè)計(jì)并不足以支撐你要設(shè)計(jì)的網(wǎng)頁，那么你需要使用獨(dú)特的圖片和圖形來支撐你的整個(gè)視覺設(shè)計(jì)了。人是視覺動(dòng)物，這也能夠解釋為什么那些善用高清大圖的網(wǎng)站，常常擁有良好的轉(zhuǎn)化率。視覺刺激在很多時(shí)候能夠轉(zhuǎn)換甚至強(qiáng)化情感聯(lián)系，而圖片和圖形在風(fēng)格的選取上，也有著近乎無限的可能，這使得設(shè)計(jì)師可以通過它更好地傳遞情緒和情感。

不過，好的圖片往往不便宜，高素質(zhì)的圖片素材大多是精心定制的，使用商用圖庫的問題在于，別人也能購買使用，這在很大程度上抹平了你和其他設(shè)計(jì)師之間的差異。


4、文案和內(nèi)容

想讓你的網(wǎng)頁設(shè)計(jì)脫穎而出，可以從這5個(gè)維度入手-藝源科技

在文案和內(nèi)容上和其他的網(wǎng)站區(qū)分開來，這件事很重要，但是同時(shí)也可能是拉開距離艱難的方式。網(wǎng)站應(yīng)該能夠反映出公司或者品牌的個(gè)性和文化，而這些東西通常是通過文案和內(nèi)容來呈現(xiàn)，從Banner 的標(biāo)題到圖標(biāo)和按鈕上的微文案都應(yīng)該凸顯這些內(nèi)容。

不過，想要做到這一點(diǎn)，也就意味著你需要同客戶進(jìn)行深入的溝通和協(xié)作了。你要讓文案擁有相應(yīng)的氣質(zhì)，擁有人應(yīng)該有的語氣和氣質(zhì)，而這也是很難的地方。絕大多數(shù)的營銷文案都有著非常明確的語調(diào)和感覺。

我之前曾經(jīng)為網(wǎng)站設(shè)計(jì)過全部的文案和內(nèi)容，用戶在Banner和輪播圖這樣的地方期望能看到推薦甚至推銷產(chǎn)品的文案，而在網(wǎng)站其他的地方諸如設(shè)置、導(dǎo)航中又不喜歡被當(dāng)作客戶——他們更期望文案能像是人和人之間的溝通一樣自然。這樣的設(shè)計(jì)往往能讓網(wǎng)站脫穎而出。


5、動(dòng)效

想讓你的網(wǎng)頁設(shè)計(jì)脫穎而出，可以從這5個(gè)維度入手-藝源科技

動(dòng)效在設(shè)計(jì)圈中越來越重要了，這不是沒有道理的。優(yōu)秀的動(dòng)效能夠讓體驗(yàn)更優(yōu)秀，更令人難忘。從動(dòng)畫片誕生一直到動(dòng)效大規(guī)模地運(yùn)用在網(wǎng)頁設(shè)計(jì)中，整整間隔了一個(gè)世紀(jì)之久。在網(wǎng)頁剛剛誕生的年代就有人嘗試過在網(wǎng)頁中運(yùn)用動(dòng)效，但是效果之粗糙簡直令人發(fā)指。

今天的動(dòng)效設(shè)計(jì)已經(jīng)逐步成熟，但是真正好的動(dòng)效依然不多。我在最后才提及動(dòng)效，原因并不復(fù)雜：動(dòng)效確實(shí)很好用，但是好動(dòng)效并不容易獲得。我的意思是，動(dòng)效的設(shè)計(jì)和制作成本確實(shí)在逐步降低，但是濫用而導(dǎo)致的可用性和體驗(yàn)上的問題，同樣很多。缺少動(dòng)效，我們會(huì)覺得過渡生硬，而動(dòng)效做的太過明顯（比如彈跳），用戶又會(huì)覺得鬧心。所以，盡可能讓動(dòng)效微妙，才是關(guān)鍵。


結(jié)語

仔細(xì)看看那些設(shè)計(jì)優(yōu)秀的網(wǎng)站，你會(huì)發(fā)現(xiàn)稍有設(shè)計(jì)師會(huì)只用上述策略中的一種，甚至有的設(shè)計(jì)師在5個(gè)方面都做的非常的突出。不過，作為設(shè)計(jì)者，你應(yīng)該懂得輕重緩急，有策略有偏向地制定設(shè)計(jì)策略。搞清楚自己的優(yōu)勢(shì)在哪里，是視覺設(shè)計(jì)還是信息架構(gòu)，是品牌優(yōu)化，還是動(dòng)效設(shè)計(jì)，圍繞著你得心應(yīng)手的部分來推進(jìn)整個(gè)設(shè)計(jì)。最后，當(dāng)你在創(chuàng)造某些全新的東西的時(shí)候，享受這個(gè)過程。

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