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內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)
時間：2019-08-03 09:37:40
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

好的設(shè)計往往需要好的內(nèi)容作為基礎(chǔ)支撐。無論是內(nèi)容還是設(shè)計，想要讓兩者最大化的搭配，往往是需要進(jìn)行調(diào)整和優(yōu)化才行。

當(dāng)你的內(nèi)容需要遷移到移動端上的時候，要怎么讓內(nèi)容和用戶體驗(yàn)無縫地配合起來呢？設(shè)計師要基于小屏幕的交互來思考整個設(shè)計和優(yōu)化的策略，而今天的文章，就為你分享7個設(shè)計技巧。


1、每屏完成一項(xiàng)任務(wù)

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

雖然手機(jī)的屏幕越來越大，但是當(dāng)你的內(nèi)容在移動端設(shè)備上呈現(xiàn)的時候，依然要保證每屏只執(zhí)行一個特定的任務(wù)，不要堆積太多的、跨流程的內(nèi)容。

雖然在移動端設(shè)備上，用戶已經(jīng)習(xí)慣了執(zhí)行多任務(wù)，看著球賽聊著天，這樣的案例不勝枚舉。用戶的習(xí)慣和多樣的應(yīng)用場景使得移動端界面必須保持內(nèi)容和界面與內(nèi)容的簡單直觀，這樣用戶在繁復(fù)的操作中，不至于迷失或者感到混亂。

那么怎樣保證這種清晰的體驗(yàn)?zāi)?？所有的文本、插畫、視頻、UI元素都集中幫助用戶執(zhí)行特定的任務(wù)，搭配在一起讓用戶作出抉擇：你想執(zhí)行這個操作嗎？


2、精簡并優(yōu)化導(dǎo)航體系

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

當(dāng)用戶打開你的網(wǎng)站或者APP的時候，他們通常傾向于執(zhí)行特定的操作，訪問特定的頁面，或者你希望他們點(diǎn)擊特定的按鈕，所有的這些操作能否實(shí)現(xiàn)，大多是要基于導(dǎo)航模式的設(shè)計。

雖然在桌面端網(wǎng)頁上，一個可用性較強(qiáng)的導(dǎo)航能夠承載多個層級、十幾個甚至20多個不同的導(dǎo)航條目，但是在移動端上，屏幕限制和時間限制往往讓用戶來不及也不愿意去瀏覽那么多類目。

導(dǎo)航需要精簡優(yōu)化。如果你不確定從什么地方開始，那么你應(yīng)該針對你的移動端版本進(jìn)行用戶分析。用戶訪問得最多的前三四個類目是什么？這些頁面是否符合主要用戶群體的期望？你希望用戶更多點(diǎn)擊哪些內(nèi)容？當(dāng)你搞清楚整個導(dǎo)航的關(guān)鍵元素之后，就可以有針對性地做優(yōu)化和調(diào)整了。


3、基于搜索引擎的設(shè)計模式

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

“不要總是玩弄算法，創(chuàng)造用戶想看的內(nèi)容才是正途。”

無論你的網(wǎng)站的PV是100還是10萬，你都得盡量讓你的移動端上的內(nèi)容更易于被搜索到。無論是關(guān)鍵詞、圖片還是內(nèi)容都應(yīng)該能夠被優(yōu)化到易于被搜索引擎抓取到。但是最關(guān)鍵的地方并不在算法，而是要創(chuàng)建用戶想要獲取的優(yōu)質(zhì)內(nèi)容。

從桌面端遷移到移動端，內(nèi)容的形態(tài)也需要跟隨著平臺的變化而進(jìn)行適當(dāng)?shù)膬?yōu)化和修改。比如大量的大尺寸的圖片需要跟著移動端的需求而進(jìn)行優(yōu)化，比如選擇尺寸更合理的圖片，放棄不匹配移動端需求的JS動效等。


4、更大的字體

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

在小屏幕上顯示的內(nèi)容，應(yīng)該適當(dāng)?shù)卦黾哟笮。層脩裟軌蚋p松地閱讀和消化。通常，在移動端上，每行容納的英文字符的尺寸在30~40個最為合理，而這個數(shù)量基本上是桌面端的一半左右。

在移動端上排版設(shè)計要注意的東西還有很多，但是總體上，讓字體適當(dāng)?shù)脑龃笠恍?，能讓整體的閱讀體驗(yàn)有所提升。

這些實(shí)用的字體排版技巧值得看看：《對比這10個注意事項(xiàng)，你的網(wǎng)頁文字排版達(dá)標(biāo)了么？》


5、意義清晰的微文案

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

微文案在界面中幾乎無處不在，比如按鈕中的文本，它們對于整體的體驗(yàn)有著不小的影響。設(shè)計優(yōu)秀的微文案能夠讓整個界面的個性、設(shè)計感有明顯提升，它們是信息呈現(xiàn)的重要途徑，將設(shè)計轉(zhuǎn)化微可供理解的內(nèi)容。

在移動端設(shè)計上，微文案的顯示要足夠清晰，并且始終是圍繞著幫助用戶要做什么，來打磨其中的表述方式。

在移動端上支付是非常常見的使用場景，而支付時常受到各種問題的影響，比如橫跨多屏的表單，這個時候，引導(dǎo)性較強(qiáng)的微文案能夠更好的幫助用戶一次填寫好正確的內(nèi)容。


6、移除不必要的特效

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

在桌面端網(wǎng)頁上，旋轉(zhuǎn)動效和視差滾動常常會讓網(wǎng)頁看起來非常不錯，但是在移動端上，情況則完全不同。內(nèi)容在遷移到移動端的網(wǎng)頁和APP上的時候，效率和可用性始終是第一需求。快速無縫的加載和即點(diǎn)即用的交互是用戶的首要需求，剝離花哨和無用的動效，會讓用戶感覺更好。

另外，懸停動效也要去掉。移動端上手指觸摸是主要的交互手段，懸停動效是毫無意義的存在。作為設(shè)計師，你需要圍繞著點(diǎn)擊和滑動這兩種交互來構(gòu)建移動端體驗(yàn)，因?yàn)橹挥兴鼈儾拍芙o用戶正確的反饋。


7、尺寸適配

內(nèi)容遷移到移動端時，用戶體驗(yàn)優(yōu)化的7個關(guān)鍵點(diǎn)-藝源科技

在移動端設(shè)備上打開一個網(wǎng)頁，結(jié)果加載的是桌面端的版本，僅僅只是尺寸縮小了，沒有什么比這個更令人尷尬的了。移動端的網(wǎng)頁和APP應(yīng)該讓用戶更易于訪問，對于整體尺寸和排版布局的設(shè)計，應(yīng)該更有針對性。

有的時候，這種內(nèi)容的適配只需要針對部分內(nèi)容，重新排布。

· 在桌面端橫向排布的控件，可以垂直排列在移動端頁面上；

· 考慮到移動端設(shè)備上用戶的瀏覽方式，圖片最好被切割為方形，或者和手機(jī)屏幕比例相近的形狀；

· 文本和微文案應(yīng)該設(shè)計的更加簡明直觀

· 導(dǎo)航可以不用沿用桌面端的導(dǎo)航模式，可以采用側(cè)邊欄或者底部導(dǎo)航等更適合移動端的方式；

· 行為召喚元素可以做的更大，甚至擴(kuò)展到整屏

· 所有的按鈕或者可點(diǎn)擊的元素都按照用戶的手持方式，放到手指最易于觸發(fā)的位置


結(jié)語

你準(zhǔn)備好重新思考你的網(wǎng)站上內(nèi)容的正確呈現(xiàn)方式了嗎？當(dāng)你的內(nèi)容從桌面端遷移到移動端的時候，響應(yīng)式的設(shè)計也許無法真正與之匹配，你需要對內(nèi)容細(xì)節(jié)、交互模式進(jìn)行深入的調(diào)整，作出和用戶需求真正匹配的設(shè)計。

設(shè)計過程中最重要的部分其實(shí)是你對于信息和數(shù)據(jù)的分析，你的用戶到底需要什么，他們想要的東西往往能夠從數(shù)據(jù)中洞悉到。

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