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當(dāng)前位置： 首頁 > 售后 > 藝源智庫
這5種成熟的導(dǎo)航設(shè)計模式，可以為用戶體驗加分
時間：2019-08-06 09:36:51
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

導(dǎo)航設(shè)計千變?nèi)f化，但是能夠同時兼顧到可用性、易用性還能夠帶來足夠舒適體驗的導(dǎo)航模式，就不是那么多了?？煽康膶?dǎo)航設(shè)計需要幫助用戶達(dá)成目標(biāo)，找到內(nèi)容，提升頁面的轉(zhuǎn)化率。設(shè)計不合理的導(dǎo)航對于用戶體驗是災(zāi)難性的，直接的影響，是用戶不再能足夠快捷方便的找到想要的頁面和內(nèi)容，間接地影響了網(wǎng)站的轉(zhuǎn)化率和用戶的留存率。

而易用性良好的UI界面很大程度上是從設(shè)計優(yōu)良的導(dǎo)航開始的。導(dǎo)航是用戶從A點(diǎn)走向B點(diǎn)的重要指引，設(shè)計師在設(shè)計過程中不僅要確保這個路標(biāo)足夠清晰，而且要讓導(dǎo)航的過程足夠順滑、流暢。在整個設(shè)計流程中，導(dǎo)航設(shè)計應(yīng)該占據(jù)有一定的優(yōu)先級，因為它不僅僅在整個網(wǎng)頁的信息架構(gòu)中占據(jù)著近乎骨架的作用，而且在整個體驗設(shè)計中也扮演著重要的角色。在原型設(shè)計階段，導(dǎo)航的設(shè)計應(yīng)該就已經(jīng)打磨清晰，并且集中了所需的設(shè)計素材，確保開發(fā)伊始便能搞定導(dǎo)航。

在諸多導(dǎo)航設(shè)計當(dāng)中，有一些優(yōu)秀的設(shè)計模式已經(jīng)經(jīng)過反復(fù)的設(shè)計驗證，今天的文中就挑選出其中突出的5種，供你參考。


1、帶有流暢動效的下拉導(dǎo)航菜單

這5種成熟的導(dǎo)航設(shè)計模式，可以為用戶體驗加分-藝源科技

下代菜單是UI設(shè)計中常見的設(shè)計元素，作為一種擴(kuò)展性良好的控件，它在被觸發(fā)之后擴(kuò)展顯示更多的選項，呈現(xiàn)更多的內(nèi)容。下拉菜單有許多種不同的衍生樣式，在導(dǎo)航設(shè)計中也很常見。許多傳統(tǒng)的導(dǎo)航當(dāng)中，導(dǎo)航元素的下拉菜單是需要點(diǎn)擊觸發(fā)的，而現(xiàn)在更多的設(shè)計師會選擇光標(biāo)懸浮在導(dǎo)航元素上的時候觸發(fā)，這樣對于用戶會更加省心省力。

為了確保導(dǎo)航的整潔清晰，如今網(wǎng)頁的主要導(dǎo)航類目通常不會太多，控制在4~6個選項，而下拉菜單則用來承載二級導(dǎo)航元素，這樣就節(jié)省了空間，也讓信息層級更加清晰。

這種設(shè)計模式對于用戶而言并不陌生，瀏覽起來也頗為方便，對于多層級、大量選項的導(dǎo)航需求而言，它正好可以應(yīng)對。值得注意的是，光標(biāo)懸浮觸發(fā)下拉菜單的時候，展現(xiàn)的動效要足夠的微妙，降低用戶打開的突兀感，這樣會讓體驗更加優(yōu)秀。


2、漢堡菜單+側(cè)邊欄

這5種成熟的導(dǎo)航設(shè)計模式，可以為用戶體驗加分-藝源科技

漢堡菜單加上彈出式的側(cè)邊欄在iOS和 Android 平臺上都是極為常見的導(dǎo)航設(shè)計模式。雖然有數(shù)據(jù)表明，漢堡菜單和默認(rèn)隱藏的側(cè)邊欄導(dǎo)航在打開率上并不如常見的顯性導(dǎo)航，但是它在體驗上有獨(dú)特的優(yōu)勢，讓整個界面更加簡約、整潔，干擾性更小。用戶點(diǎn)擊漢堡菜單，側(cè)邊欄導(dǎo)航從側(cè)面滑出顯示，用戶可選擇他們想要點(diǎn)擊的選項。

漢堡菜單和側(cè)邊欄的搭配特別適用于響應(yīng)式的網(wǎng)頁設(shè)計，例如Android 平臺的 Gmail 官方應(yīng)用，YouTube 和 Facebook，均是沿用了這樣的設(shè)計。

隱藏式的側(cè)邊欄導(dǎo)航，在很大程度上讓用戶更加專注于主要的界面內(nèi)容，讓界面更加整潔。雖然打開率不如顯性導(dǎo)航，但是在很多情況下，這種隱藏性的設(shè)計更符合實際需求。


3、懸浮固定網(wǎng)頁導(dǎo)航菜單

這5種成熟的導(dǎo)航設(shè)計模式，可以為用戶體驗加分-藝源科技

懸浮固定的導(dǎo)航菜單在越來越多的網(wǎng)頁設(shè)計中出現(xiàn)，當(dāng)用戶在滾動頁面向下瀏覽的時候，懸浮固定導(dǎo)航在頁面頂部懸浮不動，隨著用戶瀏覽，它們一直都可見，用戶無需滾動到頂部就可以點(diǎn)擊導(dǎo)航跳轉(zhuǎn)。

目前，懸浮固定導(dǎo)航菜單已經(jīng)成為常見的導(dǎo)航設(shè)計手法，電商、產(chǎn)品類的網(wǎng)站，多會選擇這樣的導(dǎo)航設(shè)計，便于用戶快速跳轉(zhuǎn)。這種導(dǎo)航設(shè)計的優(yōu)勢在于快速、便捷，用戶對于在網(wǎng)站不同的頁面間跳轉(zhuǎn)的需求比較大，那么這樣的設(shè)計能夠省去很多麻煩。根據(jù) Akamai 和 Gomez.com 的調(diào)研，79%的線上購物的用戶，在遭遇糟糕的瀏覽和導(dǎo)航體驗之后，會一去不復(fù)返，由此可見，便捷的導(dǎo)航是多么重要。


4、深度定制的超大導(dǎo)航菜單

這5種成熟的導(dǎo)航設(shè)計模式，可以為用戶體驗加分-藝源科技

此處我們所說的深度定制的超大導(dǎo)航菜單，更接近選項卡的設(shè)計，它們大多分為2個層級，不同的選項被組織到不同的選項卡當(dāng)中，選項卡中所承載的導(dǎo)航選項相比于下拉菜單更大，設(shè)計也更加視覺化，更易于點(diǎn)擊選取。有的選項當(dāng)中甚至?xí)谋竞驼f明，便于用戶進(jìn)行選擇。

這種超大導(dǎo)航菜單當(dāng)中的子選項的尺寸足夠大，視覺化設(shè)計也足夠突出，可見性極強(qiáng)，用戶很難選錯。

超大導(dǎo)航菜單所能容納的導(dǎo)航條目相對更多、更加視覺化，和開頭所說的下拉菜單導(dǎo)航類似，光標(biāo)懸浮在標(biāo)簽頁上的時候，自動顯示下面的選項。根據(jù) NNGroup 的研究，這類導(dǎo)航當(dāng)中，導(dǎo)航菜單越大，越受歡迎。

這種導(dǎo)航菜單適合對可訪問性要求高的網(wǎng)頁，對于有視力障礙和進(jìn)階用戶都更為友好。另外一方面，這種導(dǎo)航還為設(shè)計師提供了更多發(fā)揮的空間。


5、響應(yīng)式卡片柵格導(dǎo)航

這5種成熟的導(dǎo)航設(shè)計模式，可以為用戶體驗加分-藝源科技

響應(yīng)式的設(shè)計就不必贅述，但是卡片柵格式的導(dǎo)航無疑是從移動端開始流行的導(dǎo)航模式。在這里，導(dǎo)航選項被設(shè)計成為小卡片，置于導(dǎo)航欄的柵格當(dāng)中，當(dāng)屏幕尺寸發(fā)生改變的時候，導(dǎo)航中的小卡片會隨著自適應(yīng)的柵格而重新排列，以匹配整個布局。這種設(shè)計不僅高度可視化，而且可以根據(jù)主題風(fēng)格，進(jìn)行深度的定制。

這種導(dǎo)航當(dāng)中，各個選項不僅便于光標(biāo)點(diǎn)擊，而且在移動端上，更加適合手指點(diǎn)擊，可以說是跨平臺響應(yīng)式設(shè)計的首選。許多網(wǎng)站目前都采用了這樣的導(dǎo)航設(shè)計，比如 Pinterest 和著名的音樂服務(wù) Spotify。

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