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用戶體驗和可用性之間的聯(lián)系和差異，你都知道嗎？
時間：2019-09-17 11:29:24
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

最近幾年來，用戶體驗設計逐步成為了目前設計圈中廣泛認同的重要設計環(huán)節(jié)。而“可用性”這一詞也作為改善用戶體驗設計的重要度量而發(fā)揮著無與倫比的作用。于是乎，除了“用戶體驗設計師”這一職位，在歐美的產(chǎn)品和設計團隊當中還誕生了“可用性工程師”這樣的專業(yè)職位。

另一方面，這些相互關聯(lián)，在含義和功能上有所重疊的專業(yè)詞匯，讓許多設計師和相關的從業(yè)者感到困惑。關于“用戶體驗”和“可用性”概念的爭論也已經(jīng)在很多文章當中出現(xiàn)過了。不過在我看來，依然有必要將用戶體驗和可用性這兩個概念之間的差異清楚地區(qū)分出來。

用戶體驗和可用性之間的聯(lián)系和差異，你都知道嗎？-藝源科技


1、用戶體驗和可用性的定義

用戶體驗指的是一個人對于特定產(chǎn)品的主管感受和態(tài)度，它涉及到功能范疇，產(chǎn)品品牌，心理期望和實際的情緒感受，這些是用戶體驗中不可或缺的組成部分。

可用性的是數(shù)字產(chǎn)品/系統(tǒng)的交互上的一個重要質(zhì)量指標，是產(chǎn)品的有效性、易用性、易學性、高效性、用戶滿意度和出錯頻率所構(gòu)成的綜合指標?？捎眯躁P注的是產(chǎn)品的功能，籠統(tǒng)上來說，可用性好的產(chǎn)品是“不用讓我思考”的產(chǎn)品。在可用性上出問題，會明顯降低產(chǎn)品的轉(zhuǎn)化率。

在以用戶為中心的設計環(huán)境下，典型的可用性問題包括：

  • 評估產(chǎn)品的總體有效性和效率，并將其作為設計的目標

  • 評估用戶的舒適度和滿意度，并將其作為設計的目標

  • 將產(chǎn)品設計得易于使用，并能評估其可用性的問題

以用戶為中心的設計環(huán)境下，典型的用戶體驗問題包括：

  • 設計和評估用戶和產(chǎn)品從開始到結(jié)束的交互全程所有的工作

  • 最大限度地產(chǎn)生刺激、認可并且激發(fā)情感共鳴


2、可用性的四要素

  • 功能性：這個產(chǎn)品能夠正常工作嗎？

  • 可學習性：這個產(chǎn)品在不經(jīng)過額外學習的情況下能夠順利使用嗎？

  • 靈活性：除了完成主要的任務之外，這個產(chǎn)品能做更多的事情嗎？

  • 工業(yè)設計：這個產(chǎn)品設計上是否足夠優(yōu)秀、漂亮？


3、用戶體驗的四要素

  • 可用性：完成任務是否很容易？

  • 適應性：用戶是否很快開始順利使用這個產(chǎn)品？

  • 合意性：體驗是否有趣并且引人入勝？

  • 價值：產(chǎn)品對于用戶而言是否有價值？

用戶體驗和可用性之間的聯(lián)系和差異，你都知道嗎？-藝源科技


4、用戶體驗和可用性的不同目標

對于網(wǎng)站而言，唯一的可用性目標是“易于使用”。但是，用戶體驗的目標是關于用戶在使用網(wǎng)站之前，期間，之后獲得的整體感受。因此，可用性和用戶在網(wǎng)站中完成任務的難以程度是有關的，而用戶體驗關注的則是用戶和網(wǎng)站互動上的感知。

用戶體驗和可用性之間的聯(lián)系和差異，你都知道嗎？-藝源科技


5、可用性在用戶體驗設計中扮演著重要的角色

擁有良好可用性的產(chǎn)品，用戶在使用之后會感覺方便、快捷、舒適，同時減少用戶操作出錯的可能性。很顯然，它會喚起用戶良好的情感體驗，讓用戶感到愉悅，進而達到改善用戶體驗的目的。

舉個簡單的例子吧，想象房間里面有兩個盒子，一個大盒子，一個小盒子。

大盒子很重，用戶需要花費很大的氣力來打開它，這樣的產(chǎn)品可以被認為可用性較差。打開盒子的人可能會因此感到不舒服，這樣一來，用戶體驗就算不得好了。

相反，小盒子則更容易被打開，也更容易攜帶，它的可用性更好，用戶體驗也相對更好。


6、網(wǎng)站的可用性和可訪問性之間的區(qū)別

可訪問性指的是產(chǎn)品可用并且能夠讓不同類型的用戶（普通用戶、有障礙的用戶）輕松訪問。可訪問性測試側(cè)重于有殘障的用戶能否正常使用，并且通常會提供相應的輔助性的工具。

一個可用性優(yōu)良的網(wǎng)站通常意味著簡單直觀，如果用戶在沒有任何指示的情況下能夠使用網(wǎng)站，那么我們會認為其可用性較高。可用性測試側(cè)重于衡量網(wǎng)站是否易用，也就是網(wǎng)站的友好程度。請記住，在設計之前，應該進行可用性評估。

用戶體驗和可用性之間的聯(lián)系和差異，你都知道嗎？-藝源科技


結(jié)語

可用性涉及到產(chǎn)品的有效性，效率和滿意度，用戶可以盡可能簡單那地完成某些任務。另一方面，用戶體驗涉及到用戶和網(wǎng)站互動上更為廣泛的領域中的方方面面。希望通過這篇文章，能夠幫你更清晰地了解這兩個概念之間的差別。

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