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如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！
時(shí)間：2019-10-08 09:58:28
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

如何設(shè)計(jì)更高效的篩選器，提高用戶的決策效率？

一、生活中的篩選

在日常生活中我們常常會(huì)跟各式各樣的「篩選器」打交道。比如下面這個(gè)場(chǎng)景尤為常見(jiàn)，當(dāng)你身處一個(gè)圖書(shū)館，想找某一本你很需要的書(shū)時(shí)，你會(huì)怎么辦？

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

這個(gè)時(shí)候通常會(huì)通過(guò)以下兩種途徑來(lái)解決問(wèn)題：

  • 精準(zhǔn)查找——通過(guò)電腦檢索，找到目標(biāo)。

  • 模糊查找——通過(guò)書(shū)架類目分類，找到目標(biāo)。


然而，這里電腦和類目標(biāo)識(shí)在整個(gè)找書(shū)的行為路徑中就充當(dāng)了篩選器的功能。生活中還有很多諸如此類的應(yīng)用場(chǎng)景，比如超市購(gòu)物、查字典等行為場(chǎng)景。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ 某超市貨架

二、為什么需要篩選器

篩選器的本質(zhì)是幫助人們提升決策效率。據(jù)全美2012年調(diào)研結(jié)果顯示，每位成年人每天平均要做70個(gè)選擇。然而每個(gè)選擇又可能會(huì)面對(duì)大量的選擇對(duì)象，這時(shí)人們的決策成本就會(huì)隨著平行信息時(shí)代的發(fā)展而與日俱增。

如何幫助人們?cè)诿鎸?duì)大量選擇對(duì)象時(shí)提升決策效率，這就成為了篩選設(shè)計(jì)的抓手，也就是我們所說(shuō)的設(shè)計(jì)機(jī)會(huì)點(diǎn)。

三、移動(dòng)設(shè)備上的篩選器

大量數(shù)據(jù)集合需要根據(jù)不同用戶的不同需求來(lái)進(jìn)行過(guò)濾，也叫做篩選。篩選依賴于用戶的選擇標(biāo)準(zhǔn)，從而細(xì)化搜索結(jié)果或者一組大型對(duì)象結(jié)果。常見(jiàn)的篩選器設(shè)計(jì)包括：

  • 直列式篩選器（Onscreen Filter）

  • 抽屜/折疊式篩選器（Filter Drawer）

  • 列表式篩選器（Filter Form）

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

上述三類篩選器的設(shè)計(jì)思路幾乎涵蓋了市場(chǎng)上絕大多數(shù)的應(yīng)用案例，不同類型之間的篩選器適用于不同的使用場(chǎng)景，下面我們可以來(lái)分辨看看各個(gè)類型的場(chǎng)景應(yīng)用。

四、直列式篩選器

與頁(yè)面的元素排序邏輯以及展示方式類似，屏幕上直接顯示對(duì)象結(jié)果或者對(duì)象列表。通過(guò)設(shè)計(jì) tab 按鈕來(lái)篩選目標(biāo)對(duì)象。Google 和百度都是采用單排橫向式。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ Google

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ 百度

當(dāng)我對(duì)關(guān)鍵詞進(jìn)行檢索后，可以在此基礎(chǔ)上對(duì)結(jié)果進(jìn)行內(nèi)容類型的篩選， Google 的篩選器點(diǎn)擊最右側(cè)的「搜索工具」時(shí)，會(huì)額外展示出一列新的篩選條輔助進(jìn)一步的篩選。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ Google Play 報(bào)亭

Google Play 報(bào)停采用了雙排篩選條，根據(jù)用戶感興趣的檢索詞匹配出「內(nèi)容相關(guān)」以及「媒體相關(guān)」兩類篩選偏好。

這類型的篩選器會(huì)緊跟檢索入口，這樣更便于讓用戶理解下方的單排 tab 元素是基于檢索關(guān)鍵詞而進(jìn)行過(guò)濾的。根據(jù)格式塔定律的接近性原則，相鄰的元素關(guān)系會(huì)更容易讓用戶理解他們之間的關(guān)聯(lián)作用。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ SXSW 和 Feed a fever news

SXSW 提供了一雙排不同維度的篩選器，F(xiàn)eed a Fever news reader 運(yùn)用了一個(gè)超級(jí)簡(jiǎn)單的組合單排篩選器，通過(guò)描述+被描述的對(duì)象（篩選器）來(lái)建立起一個(gè)清晰易懂的概念模型。

五、抽屜式篩選器

CNN 新聞采取的是抽屜/折疊式篩選器，通過(guò)一個(gè) handle 來(lái)提示篩選器的入口，用戶通過(guò)點(diǎn)擊可以將被折疊/收起的篩選器浮層展示出來(lái)。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ CNN NEWS

擁有成熟且穩(wěn)固的分類/類目體系的內(nèi)容平臺(tái)更適合這種抽屜式的篩選器浮層，可以將完整的類目完全曝光，并且常駐底部的 handle，可以有效的避免曝光衰減的狀況。

六、列表式篩選器

作為全球最大的在線旅游公司 Expedia，采用了列表式的篩選器。但 Expedia 有一點(diǎn)做的非常好，就是在篩選器展開(kāi)時(shí)給用戶預(yù)期匹配的結(jié)果數(shù)量。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ Expadia

在右圖中，下方會(huì)有一個(gè)常駐的 bar，上面展示了根據(jù)目前的篩選項(xiàng)組合后匹配的結(jié)果數(shù)量，這樣能保證用戶在篩選器展開(kāi)的狀態(tài)下依然能感知到結(jié)果頁(yè)的結(jié)果范圍，確保用戶不用擔(dān)心因?yàn)楹Y出來(lái)的結(jié)果太少或沒(méi)有而反復(fù)展開(kāi)或收起篩選器。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ Trip advisor 左為早期版本，右為17年12月份的版本

在早期的一些 app 上會(huì)采用對(duì)話框式的篩選器，比如說(shuō) Trip Advisor，但現(xiàn)在他們也開(kāi)始采用列表式的篩選器。

在此結(jié)構(gòu)基礎(chǔ)上還有組合設(shè)計(jì)方式，通過(guò)單排直列式+列表式，比如攜程，這樣更適用于較為復(fù)雜的篩選邏輯，并且可以將高頻的篩選項(xiàng)作為預(yù)期設(shè)計(jì)提前曝光在單排的直列式篩選項(xiàng)中。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

△ 攜程

總結(jié)

在做列表式篩選器時(shí)，盡量保持選項(xiàng)列表短，避免過(guò)多的手勢(shì)滑動(dòng)。考慮一個(gè)更長(zhǎng)或多選擇過(guò)濾選項(xiàng)過(guò)濾形式。不要過(guò)度設(shè)計(jì)篩選器，一個(gè)簡(jiǎn)單的屏幕篩選器或折疊篩選器通常就足夠了。

如何設(shè)計(jì)更高效的篩選器？來(lái)看網(wǎng)易設(shè)計(jì)師的總結(jié)！-藝源科技

在設(shè)計(jì)篩選器的過(guò)程中我們要記住我們的核心目標(biāo)是幫助用戶建立一個(gè)簡(jiǎn)單易用的概念模型來(lái)提高用戶的決策效率。

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