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這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會
時(shí)間：2019-10-21 15:18:38
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

今天這篇文章的內(nèi)容雖然較短，但是意義卻非常深刻，值得各位 UI 設(shè)計(jì)師細(xì)品。

該項(xiàng)目旨在遵循以用戶為中心的設(shè)計(jì)方法，去設(shè)計(jì)一個(gè) Android 移動應(yīng)用的主圖標(biāo)。這款產(chǎn)品的目的是：幫助用戶為他們的生活找到合適的禮物，以此讓每一個(gè)場合都變得溫馨。而這款產(chǎn)品，我們稱之為 Gifto。那么接下來，我們一起來看看「以用戶為中心」設(shè)計(jì)圖標(biāo)的方法吧。

這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會-藝源科技

1. 靈感來源于生活

「Gifto」 App 可以幫助用戶提醒自己在他們生活中的特殊節(jié)日，如生日、周年紀(jì)念等等，促進(jìn)人與人之間的情感交流。那么首先，我們用紙筆畫出人們在現(xiàn)實(shí)生活中互相贈送禮物的方式。

這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會-藝源科技

步驟1：用草稿，從現(xiàn)實(shí)生活中汲取靈感

草稿中的互動發(fā)生在送禮物者和接受者之間，他們是經(jīng)歷這種體驗(yàn)的潛在用戶。

2. 將草稿線條化

步驟2：主圖標(biāo)的視覺一定要保持極簡、且易識別

對送禮物者和接受者之間的互動做進(jìn)一步簡化和抽象，將他們的手融合在一起，并移除禮物盒元素，以保持圖標(biāo)整體的空間感。

這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會-藝源科技

3. 情懷，讓我們產(chǎn)生共鳴

下圖描繪的分別是送禮者和接受者不同方式的簡化，這就仿佛生活中的送禮畫面。這也是以用戶為中心得出的設(shè)計(jì)邏輯。這種用戶研究為我們提供了一種獨(dú)特的見解：即送禮者的體驗(yàn)與接受者的一樣重要。

這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會-藝源科技

步驟3：將情感融入到你的設(shè)計(jì)中

在這兩個(gè)人之間的互動中，產(chǎn)生的幸福感與滿足感是這個(gè)圖標(biāo)或產(chǎn)品所要傳遞的一種情感方式。這是用戶被受到重視的一種愉悅體驗(yàn)。

4. 將設(shè)計(jì)概念與實(shí)際產(chǎn)品融合

步驟4：嘗試著將 Gifto 這個(gè)主題融入到圖標(biāo)設(shè)計(jì)中

圖標(biāo)的概念設(shè)計(jì)希望與「Gifto」這個(gè)詞融合在一起。但是為了提升 Gifto 這個(gè)單詞的可讀性，就不能單純的將它們?nèi)诤显谝黄?，而要以一種更為和諧的方式。

這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會-藝源科技

5. 進(jìn)行多種融合嘗試

步驟 5：進(jìn)行大量重復(fù)的嘗試

在設(shè)計(jì)中進(jìn)行周而復(fù)始的嘗試是非常必要的，因?yàn)樵诘谝淮稳诤蠂L試中，你不可能得到最好的設(shè)計(jì)稿。

這個(gè)「以用戶為中心」的圖標(biāo)設(shè)計(jì)法，恰好很多設(shè)計(jì)師不會-藝源科技

6. 呈現(xiàn)出最終的設(shè)計(jì)稿

最終的圖標(biāo)，將 Gifto 的概念含義翻譯得很好，如果單純從圖標(biāo)意義上來說，這是一個(gè)成功的設(shè)計(jì)稿。

小結(jié)

單純從文章內(nèi)容來看，篇幅比較短，但是內(nèi)容卻很值得推薦，這就好比「品牌化圖標(biāo)」的設(shè)計(jì)模式。從生活中汲取靈感，運(yùn)用到設(shè)計(jì)上，誰又能說這不是用戶研究的一種模式呢？

之所以譯這篇文章，是因?yàn)樗芎玫膶ⅰ赣脩粞芯俊谷谌氲揭曈X設(shè)計(jì)中，這是目前市場上大部分的 UI 設(shè)計(jì)師所欠缺的能力。希望這篇文章能給予你們更多的靈感。

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