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當前位置： 首頁 > 售后 > 藝源智庫
騰訊CDC：設(shè)計師必須知道的16句名言
時間：2019-10-31 09:28:27
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

這是與設(shè)計有關(guān)的16句至理名言，與你分享。


1. 理清問題

A problem well stated is a problem half solved.——Charles Kettering

闡述清楚問題就解決了一半。

解決問題的第一步是理清楚問題，然后才能提出解決方案。當面詢問我們的客戶需求，搞清楚要解決的設(shè)計問題。用自己的語言定義問題。制定計劃，專注于可能的解決方案上。專注于一個沒有理解清楚的問題會導(dǎo)致錯誤和不相關(guān)的解決方案。


2. 保持統(tǒng)一性

A consistent experience is a better experience.——Mark Eberman

一致的體驗是更好的體驗。

讓我們的設(shè)計始終保持統(tǒng)一。當用戶在使用產(chǎn)品時發(fā)現(xiàn)熟悉的體驗時，用戶會感到非常舒適。解決問題時每次提供相互獨立的解決方案，用戶會感到困惑。統(tǒng)一可以讓用戶更容易找到他所需的信息。視覺需要統(tǒng)一，給用戶提供的體驗同樣需要保持統(tǒng)一。


3. 富有創(chuàng)意

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.——?Scott Adams

創(chuàng)造允許犯錯，設(shè)計要知道保留哪些。

富有創(chuàng)意并保持原創(chuàng)。用我們的想象力去預(yù)測用戶與我們正在設(shè)計的產(chǎn)品可能的交互。然后把想象視覺原型化，看他們是否有意義。如果我們對自己的想法不滿意，再試一次。只有一次又一次的經(jīng)歷錯誤，才能做出正確的設(shè)計。沒有人一次嘗試就能做出讓人驚嘆的產(chǎn)品。


4. 以讓人驚嘆的設(shè)計為目標

There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.——Milton Glaser

一個設(shè)計作品有三種反饋，可以，不行，和哇喔，最后一個哇喔是我們要去追尋的。

堅持最好并為之努力。不要滿足于普通的設(shè)計。不斷嘗試，直到自己內(nèi)心真正滿意。盡量超越用戶的預(yù)期，這樣當他們看見我們的設(shè)計時會感到驚喜。竭盡全力幫助用戶。只有以此為目標才能達到最好。


5. 愛我們的用戶

Want your users to fall in love with your designs? Fall in love with your users.——Dana Chisnell

想讓用戶愛上你的設(shè)計，先愛上你的用戶。

如果我們忽視用戶，用戶就會忽視我們的產(chǎn)品。把用戶放在第一位，看到他，關(guān)注他，并與他對話。不要在沒有用戶反饋的情況下做決定。讓用戶成為設(shè)計過程中的一部分。關(guān)注用戶的問題，從用戶的抱怨聲中學(xué)習(xí)。只有這樣，才能設(shè)計出適合用戶的產(chǎn)品。


6. 保持競爭力

Good design is the most important way to differentiate ourselves from our competitors.——Yun Jong Yong

好的設(shè)計是我們與競爭對手保持差距最重要的方式。

在這個充滿競爭和擁擠的世界里，只有真實和優(yōu)秀的設(shè)計才能幫助我們在行業(yè)中脫穎而出。保持獨特，我們需要遵守以下幾個原則：

  • 加倍努力服務(wù)我們的用戶，瞄準他的痛點并解決他們。

  • 遵循適當?shù)脑O(shè)計流程，因為這將幫我們更有效率的完成目標。

  • 持續(xù)更新和學(xué)習(xí)，從網(wǎng)站中學(xué)習(xí)，從環(huán)境中學(xué)習(xí)，從身邊人中學(xué)習(xí)。

  • 在跟別人比之前先跟自己之前的版本比。


7. 在好設(shè)計上花時間

If you think good design is expensive, you should look at the cost of bad design.——Dr. Ralf Speth

如果你覺得好的設(shè)計是昂貴的，你應(yīng)該看看壞設(shè)計的成本。

好的設(shè)計是昂貴的，但糟糕的設(shè)計成本更高。糟糕的設(shè)計會對我們產(chǎn)生威脅。用戶將不再信任我們。在行業(yè)中也會擁有一個很難改變的壞名聲。因此，花費合理的時間，金錢和努力來做好設(shè)計是更好的選擇。


8. 拋棄個人偏好

Like all forms of design, visual design is about problem-solving, not about personal preference or unsupported opinion.——Bob Baxley

像其他設(shè)計一樣，視覺設(shè)計也是解決問題，不是個人喜好。

把用戶的目標常記心中，并考慮可能的方式滿足他們。我們不是用戶，我們身邊的人也不是用戶。不要試圖把自己的喜好強加于我們的設(shè)計上，我們不是為自己設(shè)計。

騰訊CDC：設(shè)計師必須知道的16句名言-藝源科技


9. 避免冒牌專家

Because every person knows what he likes, every person thinks he is an expert on user interfaces.——Paul Heckel

因為每個人都知道自己喜歡什么，所以每個人都覺得自己是用戶界面專家。

我們身邊的每個人都能成為一個設(shè)計師，但不要讓他們成為我們的設(shè)計師。了解產(chǎn)品利益相關(guān)者是我們的工作，并且知道何時讓他們參與進來。我們可以收集他們的反饋，但不要被他們牽著鼻子走。讓每個人都參與其中，獲得太多反饋有時會阻礙創(chuàng)造性。成為用戶體驗領(lǐng)域的專家需要付出很多努力、花費很多時間并做大量研究。這不是個人喜好決定的。


10. 關(guān)注易用性

Ease of use may be invisible, but its absence sure isn’t.——IBM

易用性也許不可見，但卻不可缺席。

如果用戶使用我們的產(chǎn)品可以輕松達成目標，那么我們一定設(shè)計了一些易于使用的東西。當決定增加額外設(shè)計時一定要非常謹慎，就像提供了更多功能，必定會折損一些易用性。請優(yōu)先考慮易用性。易用性是用戶使用我們產(chǎn)品感受到的第一件事。


11. 一千個想法

If I have a thousand ideas and only one turns out to be good I am satisfied.——Alfred Nobel

如果我有1000個想法，即使最終只有一個實現(xiàn)了，我也會非常滿意。

所以盡可能多的提出想法，不要只提一個想法。從你的錯誤中學(xué)習(xí)。你的一千個想法將會讓你離改變設(shè)計的成功人士更近一步。絕不要限制你自己。在交互設(shè)計中這是非常真實的，在試過許多臨時想法和選擇后你會離最好的想法越來越近。這些臨時選擇會讓你學(xué)到很多東西，并讓你成為領(lǐng)域?qū)＜摇?/p>


12. 可理解的設(shè)計

If you find an element of your interface requires instructions, then you need to redesign it.——Dan Rubin

如果你發(fā)現(xiàn)你界面中某個元素需要說明，你需要重新設(shè)計。

想一下，無論用一個產(chǎn)品，一個應(yīng)用還是一個網(wǎng)站，我們有多少次使用指導(dǎo)手冊和幫助？更多時候我們不理解如果使用時，不會打開任何幫助信息而是選擇直接離開。一個好的設(shè)計必須自我解釋并且對于用戶來說是可理解的。


13. 去除不必要的界面元素

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.——Hans Hofmann

簡化意味著去掉不必要的元素，讓必要元素凸顯。

讓事情盡可能的簡單，不用讓額外的特征讓產(chǎn)品變得復(fù)雜。如果正在做一個復(fù)雜的產(chǎn)品，請在基礎(chǔ)流程和復(fù)雜情景中做個明確的區(qū)分。因為大部分用戶只對基礎(chǔ)流程感興趣。不要讓他們覺得困難，復(fù)雜的特色功能請僅對相關(guān)用戶可見。


14. 簡化

Genius is the ability to reduce the complicated to the simple.——C.W. Ceram

天才就是將復(fù)雜問題簡單化的人。

讓事情變復(fù)雜很容易。真正困難的是如何讓事情變簡單，并且對用戶易用。不同年齡段的用戶都可以更快更輕松的學(xué)習(xí)如何使用智能手機。這就是一個很好的示例，簡單可以吸引更大的用戶群體。讓事情簡單，避免設(shè)計中的分心，提供有效的方式來快速和輕松滿足要求。


15. 主動

Don’t stare at a blank page for too long, be bold, and make the first incisive stroke. The rest will come naturally.——James Kingman

不用盯著空白頁太久，勇敢的跨出第一步，其他的自然而然就會發(fā)生。

不要花太多的時間來準備。如果有一個想法，把他寫在紙上，屏幕上或者其他可以分享的方式上。你會看到創(chuàng)意就像其他任何東西一樣。如果我們做了什么錯事，只有我們自己可以修正他。唯一要做的事就是確保我們熱愛正在做的事情。


16. 關(guān)注用戶體驗

Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.——teve Jobs

有些人認為設(shè)計就是看起來長什么樣。 但是如果你深入挖掘就會發(fā)現(xiàn)設(shè)計更關(guān)乎如何運作。

用戶界面和用戶體驗不是一回事。做一個漂亮的用戶界面并沒有什么用，除非在某方面更加有效率的滿足了用戶需求。如果用戶使用我們的產(chǎn)品感到不舒服，那產(chǎn)品就是無用的。用戶會一直記住產(chǎn)品使用體驗。要想贏得用戶的信心和信任，提供滿意的用戶體驗是關(guān)鍵。

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標簽： 一致性原則 易用性 用戶體驗 用戶反饋 用戶研究 騰訊CDC
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