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看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?
時間:2019-11-01 09:15:40
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

為空頁,簡單理解就是當(dāng)前頁面內(nèi)容為空白,分別會在初次使用、完成或清空內(nèi)容、出錯的情況下出現(xiàn)。本文將簡要闡述關(guān)于「騰訊微云」6.1版本所更新的為空頁(內(nèi)容為空)設(shè)計背后的故事,以及探索創(chuàng)新思維的過程與價值。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

隨著騰訊微云6.0版本全新品牌形象升級的發(fā)布,6.1的更新將致力于提升品牌的體驗。項目成員細(xì)致入微地考慮著如何優(yōu)化整體品牌體驗的同時,也不忘將每個模塊細(xì)節(jié)都統(tǒng)一化、精品化。其中的為空頁面也在規(guī)劃當(dāng)中。 以下將分別從「體驗 – 創(chuàng)新 – 設(shè)計」3大緯度對為空頁設(shè)計進(jìn)行全面剖析。

一、體 驗——極 簡 易 懂

空狀態(tài)并不是時刻都存在的,并沒有多少用戶能夠看到它們。但為空頁的設(shè)計是必要的,意義在于為用戶解釋說明當(dāng)前頁狀態(tài),用戶需要第一時間知道自己現(xiàn)所處位置、環(huán)境、情況,再而判斷自己接下來的行為。以最基本的功能角度來分析,為空頁應(yīng)告訴用戶:此頁是什么內(nèi)容?為何內(nèi)容為空?怎樣獲取內(nèi)容?

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

由于騰訊微云的功能和場景都較為豐富,APP 內(nèi)也相對應(yīng)存在著不少的空頁面。為了提升為空頁在整個 APP 的良好體驗,前期我們將微云內(nèi)所有為空場景重新做了搜集整合,同時也根據(jù)場景對用戶的行為進(jìn)行分析,把為空頁類型精簡為三種:

  • 提示性圖文+操作按鈕引導(dǎo);

  • 提示性圖文;

  • 純說明文字。

流程上希望盡可能去引導(dǎo)用戶快捷地完成操作,減輕用戶的認(rèn)知負(fù)擔(dān)。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

文案方面也進(jìn)行優(yōu)化,從原來的「XXX空空如也」調(diào)整為「沒有XXX」,目的一是為了更快速直白地告知用戶此頁「無」的狀態(tài),其二是希望能設(shè)計一系列有創(chuàng)意的插圖與之配合,簡潔的文案更能輔助烘托插圖的精彩。

二、創(chuàng) 新——耐 人 尋 味

要想創(chuàng)造出具有創(chuàng)新意義的為空頁設(shè)計,并不是一件容易的事情,尤其為空頁原本就是一個比較常態(tài)和無聊的環(huán)節(jié)……當(dāng)然,首先分析用戶心理是關(guān)鍵。我們把用戶分為兩大類別:新用戶&老用戶。

新用戶正在探索產(chǎn)品,任何操作體驗都會影響他們會否想留下,或許他不清楚這里的功能是什么,為什么會跳轉(zhuǎn)到這里,該怎么使用這里的功能等一系列未知項;

老用戶則對于功能、內(nèi)容、操作等都相對熟悉,在某種意義上為空頁對于他們來講僅僅就是一個條件反射型提示,根本不會去留意畫面內(nèi)容,甚至有的老用戶幾乎不會存在有為空場景的時候。

但無論是哪種類型用戶,都一定會有同種共性——好奇心。好奇心足以牽引著一個人對所產(chǎn)生事物的關(guān)注程度和好感度,從而使得他由被動接受信息直接轉(zhuǎn)型為主動了解信息。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

我們以「好奇心」為出發(fā)點(diǎn)思考,提煉出設(shè)計關(guān)鍵詞——「耐人尋味」。也把為空頁的設(shè)計目標(biāo)定位「為空彩蛋頁」。希望用戶在無趣中能夠找到一些小驚喜,會心一笑。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

根據(jù)騰訊微云「智能融入情感」的品牌宗旨,在設(shè)計腦爆環(huán)節(jié)中我們不斷聯(lián)想生活中的事物與各為空頁出現(xiàn)場景的共性之處,并把它們都收集了起來(以下均為為空狀態(tài)表示)。當(dāng)畫面與之文案相聯(lián)系一起閱讀的時候,所產(chǎn)生的幽默感和畫面感還是十分有意思的,簡單的圖文更能加大想象空間。

創(chuàng)意構(gòu)思&草圖

以下為創(chuàng)意解釋:

  • a.文件-時間:魔術(shù)帽內(nèi)的兔子(隨時備份,隨拿隨到)

  • b.筆記:正在削鉛筆(等著你新建筆記)

  • c.共享組:滿是笑臉的插排(隨時共享,滿心歡喜)

  • d.新建文件夾:沒有水的泳池(此處空間沒東西)

  • e.文件-根目錄:已漏完了的沙漏(很長時間未動過)

  • f.分享鏈接:未折好的紙飛機(jī)(未完成內(nèi)容所以紙飛機(jī)無法成型和起飛-無法分享)

  • g.搜索:孤獨(dú)的燈塔(附近什么都搜不到)

  • h.視頻:未打板的場記板(等你來開拍)

  • i.回收站:空牛奶箱(回收箱里沒有奶瓶)

  • j.照片-相冊:疊成塔的照片堆(還沒整理成冊)

  • k.地點(diǎn)-城市:樂高積木模擬建筑(你來到了假的城市吧)

  • l.照片-地點(diǎn):在迷宮中探索(毫無地點(diǎn)信息)

  • m.收藏夾:空白郵票(沒有收藏意義)

  • n.搜索-圖片:展覽內(nèi)的空畫框(沒內(nèi)容展示)

  • o.相冊-人物:稻草人(假人-沒有人物信息)

  • p.搜索-音樂:斷弦的吉他(沒法產(chǎn)生音樂)

  • q.搜索-文檔:打印出來還是白紙的打印機(jī)(沒內(nèi)容可打?。?/span>

  • r.已下載文件:空雞蛋盒(下載-下蛋)

  • s.文件保險箱:層層包裝的紙箱(多重保護(hù))

  • t.任務(wù)列表:天文望遠(yuǎn)鏡內(nèi)空空如也(沒有目標(biāo))

  • u.相冊-智能分類:無法完成的魔方(難以識別完整樣貌)

  • v.搜索-其他:就差一塊拼圖即可完成(結(jié)果只剩一塊明顯是對不上的)

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

當(dāng)然在腦爆過程中,因為持續(xù)的創(chuàng)意思維發(fā)散,中間也關(guān)聯(lián)出許多其他有趣的關(guān)聯(lián)物體,而最終選定的物體也是精心挑選出來的,都是相對好理解的代表物體。

三、設(shè) 計——精 益 求 精

創(chuàng)意過后,該如何選擇適合的設(shè)計風(fēng)格去搭配才能既凸顯效果同時也不至于搶眼跳脫? 經(jīng)過幾輪繪圖嘗試后,團(tuán)隊果斷選擇了能代表「極客」屬性的單線極簡風(fēng)格作為主視覺風(fēng)格(表面工整冷淡,內(nèi)心情感豐富)。以下為重新繪制的插圖樣式。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

總覽插圖,雖然畫風(fēng)一致,但會發(fā)現(xiàn)其產(chǎn)生了兩種不太一樣的視覺角度(正視+平行透視)。為了加強(qiáng)整體畫風(fēng)的統(tǒng)一度和滿足所有元素角度的兼容性,我們把角度統(tǒng)一定為「平行透視」,且僅由一特定角度作為繪圖標(biāo)準(zhǔn),在細(xì)節(jié)的體現(xiàn)上更勝一籌。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

顏色搭配上,結(jié)合新品牌專屬品牌色(藍(lán)、綠、紫),將插圖中的最關(guān)鍵聯(lián)想?yún)^(qū)域加入品牌色進(jìn)行點(diǎn)綴和視覺中心提示,弱化插圖描邊的分量感。同時為了避免枯燥,品牌色的選用也經(jīng)過分析和精心搭配(并非平均分配,主要以品牌藍(lán)為主,強(qiáng)化品牌關(guān)聯(lián)性),希望給用戶展現(xiàn)最清新極致的插圖風(fēng)格。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

最終效果

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

四、總 結(jié)——秉 持 創(chuàng) 新

本篇文章著重介紹設(shè)計中的創(chuàng)新理念,項目雖小,但創(chuàng)意滿滿。當(dāng)然也許還會有更棒的創(chuàng)意點(diǎn)子或者視覺呈現(xiàn),但根本目的還是希望設(shè)計師能夠用創(chuàng)新的思維去探索設(shè)計方式,時刻秉持創(chuàng)新的出發(fā)點(diǎn),以誕生更多有趣、特別、巧妙的設(shè)計作品。創(chuàng)新的維度也不要僅僅局限于視覺呈現(xiàn)和插畫風(fēng)格,花點(diǎn)時間在思維上、細(xì)節(jié)上,或許會有令人意想不到的小點(diǎn)子或者玩法可以打破常規(guī)呢。

看似最簡單的空白頁,騰訊微云的高手是如何設(shè)計的?-藝源科技

想了解更多頁面效果請下載最新騰訊微云 app 體驗。

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