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從交互角度，分析為什么我沉迷抖音，卻不想刷微視？
時(shí)間：2019-11-07 09:21:00
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

最近已經(jīng)是個(gè)抖友了！每天抖音中毒停不下來(lái)。

因?yàn)槲⒁暿球v訊力推的產(chǎn)品，出于好奇也下載了。作為交互設(shè)計(jì)師，我抱著一種公平的心態(tài)來(lái)看待這兩款軟件，沒(méi)有先入為主，絲毫不偏頗的去刷視頻，抖音依舊使我中毒，微視卻讓我刷不下去。

作為只刷視頻不創(chuàng)作的用戶，影響體驗(yàn)的兩大方面是：視頻內(nèi)容和交互細(xì)節(jié)。但內(nèi)容分析起來(lái)水太深了，牽涉很多運(yùn)營(yíng)問(wèn)題，我也不專業(yè)，因此我們只討論交互細(xì)節(jié)。

一、首頁(yè)的視覺(jué)焦點(diǎn)是最大的問(wèn)題

你可以拿兩個(gè)手機(jī)，同時(shí)打開(kāi)微視和抖音，在小小一塊屏幕上，抖音很容易聚焦在視頻本身，而微視很容易聚焦到頭像區(qū)域，或者被拍攝 icon 吸引，原因如下。

從交互角度，分析為什么我沉迷抖音，卻不想刷微視？-藝源科技

首先是頭像區(qū)域的位置，抖音的頭像區(qū)域在右側(cè)，用戶看視頻時(shí)往往會(huì)忽略此位置，專注于視頻內(nèi)容；而微視的頭像區(qū)域在頁(yè)面左下角，非常搶眼，視覺(jué)焦點(diǎn)很容易就被搶占，而忽略視頻內(nèi)容本身。

其次信息組成，抖音的頭像區(qū)域只顯示頭像和關(guān)注按鈕，且組合設(shè)計(jì)占位小，而用戶名顯示在頁(yè)面右側(cè)，雖然將用戶信息分開(kāi)了，但不影響視頻瀏覽；而微視將頭像、關(guān)注 icon、用戶名、作品數(shù)量、大V標(biāo)志等信息全部聚合在了一起，雖然這些信息之間確實(shí)關(guān)系緊密，但有些信息用戶其實(shí)并不關(guān)心，這樣設(shè)計(jì)還占了較大位置，用戶瀏覽視頻時(shí)，也很容易被頭像區(qū)域吸引而忽略了視頻內(nèi)容本身。

拍攝 icon 設(shè)計(jì)的太過(guò)搶眼，又一個(gè)搶占視覺(jué)焦點(diǎn)的元素。

二、更小的 icon 和文案

和抖音相比，微視的跟拍、點(diǎn)贊、評(píng)論、轉(zhuǎn)發(fā)、音樂(lè)等 icon 太緊湊，點(diǎn)擊熱區(qū)更小，很擔(dān)心誤觸。

視頻要配著輔助文案一起看才爽，但是微視輔助文案的字號(hào)……用戶名比你大，經(jīng)紀(jì)人名字和你一樣大，挑戰(zhàn)的名稱（起床真的很難嗎）也和你一樣大，音樂(lè)名稱也和你一樣大，輔助文案已經(jīng)被淹沒(méi)的沒(méi)有重點(diǎn)了，還能一起爽嗎？

經(jīng)紀(jì)人，這個(gè)文案信息用戶并不關(guān)心，這個(gè)經(jīng)紀(jì)人不是說(shuō)視頻作者是個(gè)明星，就是個(gè)熱門推手，如果你想讓自己的視頻上熱門，找經(jīng)紀(jì)人就對(duì)了。對(duì)于視頻作者來(lái)說(shuō)，當(dāng)然很重要，但對(duì)于普通用戶來(lái)講毫無(wú)用處。

三、評(píng)論頁(yè)面無(wú)趣

評(píng)論頁(yè)面的重要程度，僅次于首頁(yè)，要知道看網(wǎng)友抖機(jī)靈是人生一大樂(lè)趣！但微視的評(píng)論我真的看不下去。

從交互角度，分析為什么我沉迷抖音，卻不想刷微視？-藝源科技

抖音的評(píng)論浮層的展示規(guī)則為：點(diǎn)贊最多的的評(píng)論/回復(fù)排名在前，可以看到更多的抖機(jī)靈的回復(fù)。

微視的規(guī)則是：點(diǎn)贊最多的評(píng)論顯示在前，如果該評(píng)論有回復(fù)，回復(fù)展示在評(píng)論下方，所以經(jīng)常能看到像上圖這樣的情況-評(píng)論浮層全都是沒(méi)什么趣味的回復(fù)，這點(diǎn)真的可以改一下。

總結(jié)

大部分用戶都和我一樣，只是享受瀏覽內(nèi)容的樂(lè)趣而不去創(chuàng)作，對(duì)于這部分用戶來(lái)講，首頁(yè)和評(píng)論頁(yè)面非常重要，微視可以針對(duì)這兩個(gè)頁(yè)面重點(diǎn)優(yōu)化：

  • 讓用戶關(guān)注視頻內(nèi)容本身，其次是輔助文案的易讀性。這是最高優(yōu)先級(jí)，其他的用戶信息，音樂(lè)信息等都是次要的，可以降低優(yōu)先級(jí)或者轉(zhuǎn)移。

  • icon 的設(shè)計(jì)應(yīng)該符合用戶操作習(xí)慣，icon 太小，會(huì)讓用戶操作時(shí)因擔(dān)心誤觸發(fā)而心理負(fù)擔(dān)過(guò)重。

  • 評(píng)論頁(yè)面排序規(guī)則改為點(diǎn)贊最多的「評(píng)論/回復(fù)」排序在前即可。

不是說(shuō)微視要完全抄抖音的設(shè)計(jì)，而是認(rèn)為在這些交互細(xì)節(jié)上可以進(jìn)行優(yōu)化。

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