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B2C商城小程序社交電商開發(fā)優(yōu)勢有哪些?
時間：2020-02-03 16:57:39
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

小程序的推出已經(jīng)一年多，但是小程序熱并沒有褪去，并呈現(xiàn)出越來越火之勢，隨著小程序的不斷被認可，APP開發(fā)熱潮漸漸褪去，同時由于眾多商家資金鏈的斷裂，眾多的APP被斬于馬下，黯然退出市場競爭，目前企業(yè)對開發(fā)APP都相對謹慎，小程序商城的出現(xiàn)已經(jīng)讓APP商城開始淪陷。

B2C商城小程序社交電商開發(fā)優(yōu)勢有哪些?-藝源科技

小程序商城究竟有什么樣的魔力？能夠超越APP商城，究竟具有什么樣的優(yōu)勢？下面小編就帶大家一起來了解一下。

對于用戶來說，APP雖然可以提供完善的服務(wù)，但是過多的APP會占據(jù)內(nèi)存，特別是Android手機，太多的APP會讓手機卡頓，影響用戶體驗。而且人們開始對內(nèi)容的給予的關(guān)注時間和耐心正越來越少。人們越來越難被簡單的說明去下載一個App。體現(xiàn)在人們對陌生APP下載猶豫不決上---APP試用試用成本（要下載、注冊、填寫信息等）花費時間太長，減低試新體驗。

快節(jié)奏的生活作息，讓人們對信息獲取效率有新的要求，及時“消費”將會成為主流，但APP下載需要花費時間、而且不能確保功能是否貼合自己需求，APP開始滿足不了用戶需求。而小程序的出現(xiàn)卻能解決APP的不足，滿足企業(yè)開發(fā)新市場的需求。

谷歌、蘋果、支付寶、騰訊、小米都開始小程序生態(tài)圈的布局，而國內(nèi)微信首先推出小程序，微信作為國內(nèi)最大的社交平臺，擁有10億的用戶，能提供巨大的市場和性價比流量，奠定其強大的先天優(yōu)勢，經(jīng)過一年多的發(fā)展迭代，小程序已經(jīng)開始煥發(fā)其魅力，虜獲了許多用戶和商家。

小程序商城開發(fā)的優(yōu)勢：

優(yōu)勢一、開發(fā)成本更低、周期短，不受手機應(yīng)用限制

相對于商城APP開發(fā)的費用，小程序商城開發(fā)成本更低，可以幫助運營者節(jié)省開發(fā)成本，他們可以更多財力，人力，精力放在如何運營好產(chǎn)品，做好內(nèi)容本身；

APP商城要真正開發(fā)好上線使用周期長，還需要收不同手機應(yīng)用的限制，例如安卓版本的APP在蘋果應(yīng)用的手機上就不能使用，二小程序商城就沒有受到應(yīng)用的限制。

優(yōu)勢二、強大的平臺入口，流量優(yōu)勢明顯

據(jù)統(tǒng)計微信使用者已超10億，小程序商城背靠10億用戶的發(fā)平臺，可分享轉(zhuǎn)發(fā)傳播更快、更易獲取流量，而商城APP需要獨立宣傳推廣，更需要長時間資金人力投入來獲取的用戶積累，對于初期發(fā)展商城的商家是非常困難的。

優(yōu)勢三、小程序商城使用體驗更方便

相比于商城app來說，在使用小程序商城的時候，只需要打開就可以了，沒有必要下載安裝，并且它所具備的功能和app商城的功能基本上是一樣的，因為省去了下載安裝的步驟，所以越來越多的人都更傾向于使用小程序商城，不僅能夠避免下載安裝的麻煩，還不用考慮占內(nèi)存的問題。

優(yōu)勢四、小程序商城更有利于中小企業(yè)發(fā)展

這是許多中小企業(yè)選擇小程序商城開發(fā)的主要原因，因為對于這些中小企業(yè)來說，他們也想通過電子商務(wù)平臺，將自己的產(chǎn)品推廣出去，但是可能會受到各種條件的限制，而小程序就能夠解決這一問題，能夠幫助他們實現(xiàn)線上銷售，提高銷量，并且對于商城平臺來說，通過小程序還能夠突破流量瓶頸。

優(yōu)勢五、小程序商城是新物種，競爭小

App 的世界已經(jīng)趨于飽和，我們幾乎可以在 App Store 找到各種各樣滿足不同需求的 app，每個 app 都在互相競爭用戶的時間，線上的競爭如此激烈，一個新網(wǎng)站或新 app，可能一年只能獲得一個用戶 10 秒的使用時間。小程序商城的誕生給了企業(yè)新的商業(yè)契機。

了解了這么多小程序商城的優(yōu)勢，你是否已經(jīng)在躍躍欲試，也想要一套屬于自己的小程序商城？HiShop海商旗下的移動云商城響應(yīng)用戶需求，提供多類型商城/門店小程序商城，只要客戶購買，直接提供后臺可視化編輯，生成只需1秒，快速5步上線，讓商家無需等待，快速搶占小程序市場，快速收割流量紅利，讓你快人一步成為行業(yè)標(biāo)桿。


小程序開發(fā)
標(biāo)簽： 小程序商城
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