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B2B2C商城小程序具有哪些優(yōu)勢(shì)，B2B2C商城小程序效果？
時(shí)間：2020-02-04 17:31:51
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

現(xiàn)今2017年在互聯(lián)網(wǎng)界刮起了一股微信小程序之風(fēng)，除了各大電商平臺(tái)外，很多的商家都也已經(jīng)開(kāi)始用微信小程序來(lái)營(yíng)銷(xiāo)，可見(jiàn)微信小程序有多火爆，面對(duì)小程序的火爆HiMallB2B2C商城系統(tǒng)開(kāi)發(fā)出來(lái)各種小程序幫助商家搶占小程序紅利今天為您介紹B2B2C商城小程序。

B2B2C商城小程序具有哪些優(yōu)勢(shì)，B2B2C商城小程序效果？-藝源科技

一、B2B2C商城小程序具有哪些優(yōu)勢(shì)?

B2B2C商城小程序是一個(gè)能夠滿(mǎn)足商家互動(dòng)營(yíng)銷(xiāo)、社交傳播、會(huì)員拓展等多種目的，B2B2C商城小程序后臺(tái)有有多種營(yíng)銷(xiāo)模式幫助企業(yè)快速搭建自己的經(jīng)營(yíng)模式，B2B2C商城小程序還通過(guò)多做引流方式，幫助你的店鋪快速引流。

B2B2C商城小程序的線(xiàn)上引流方式有很多，如附近小程序、搜一搜、掃碼、公眾號(hào)群發(fā)等。即用即走的小程序使用起來(lái)更為簡(jiǎn)便，節(jié)省了下載APP的使用流程。與以往的H5微商城不同的是，B2B2C商城小程序背靠的是9億的用戶(hù)群體，只要引流合理，就能很好的完成導(dǎo)流轉(zhuǎn)化。正如京東商城開(kāi)發(fā)微信小程序商城，一定程度上可以看出商城微信小程序能夠在“展現(xiàn)-引流-轉(zhuǎn)化”上給予B2B2C商城全新的幫助。

相比較B2C商城小程序來(lái)說(shuō)，B2B2C商城小程序具有天然極強(qiáng)的導(dǎo)流屬性，能夠建立自有生態(tài)聯(lián)盟或生態(tài)系統(tǒng)達(dá)到相互引流作用。例如京東購(gòu)物小程序，除自營(yíng)店外，所有入駐商家在推廣店鋪商品時(shí)，都能夠?yàn)榫〇|購(gòu)物小程序?qū)Я?，商家們可利用靈活個(gè)性的微信小程商城，實(shí)現(xiàn)低成本的引流。另外，B2B2C商城小程序通過(guò)豐富的營(yíng)銷(xiāo)活動(dòng)，能夠更好實(shí)現(xiàn)更高的轉(zhuǎn)化率，促成復(fù)購(gòu)。

二、B2B2C商城小程序能實(shí)現(xiàn)什么效果?

B2B2C商城小程序效果一：用戶(hù)來(lái)源廣

用戶(hù)是B2B2C商城小程序的“啟動(dòng)資本”，自營(yíng)店和入駐商家都可以通過(guò)微信線(xiàn)下二維碼、微信搜索頁(yè)面、公眾號(hào)關(guān)聯(lián)相關(guān)小程序、公眾號(hào)自定義菜單跳轉(zhuǎn)小程序、好友對(duì)話(huà)欄以及微信群分享、微信發(fā)現(xiàn)頁(yè)面“小程序”欄目、“微信錢(qián)包”第三方服務(wù)、長(zhǎng)按二維碼、附近的小程序等等，將用戶(hù)導(dǎo)入到小程序商城。

基于微信不斷開(kāi)放的入口，B2B2C商城小程序的用戶(hù)入口不斷增多，B2B2C小程序商城有自營(yíng)店和N家入駐商店不斷為其進(jìn)行導(dǎo)流，提供新的客戶(hù)。裂變式傳播造就新一輪螺旋式上升的用戶(hù)獲取途徑。

B2B2C商城小程序效果二：提升留存率

商城都會(huì)存在用戶(hù)流失的問(wèn)題。對(duì)于B2B2C商城小程序來(lái)說(shuō)，如果支持多種營(yíng)銷(xiāo)活動(dòng)加微zhuimei962，用戶(hù)的留存率和復(fù)購(gòu)率能大大提升。筆者做過(guò)一些調(diào)研，發(fā)現(xiàn)絕大多數(shù)開(kāi)發(fā)商還在觀(guān)望之時(shí)，贏(yíng)在移動(dòng)B2B2C商城小程序已經(jīng)搶占了第一波流量紅利，因?yàn)槭忻嫔贤?lèi)型的B2B2C商城小程序極少，一般功能比較簡(jiǎn)單，有的甚至連商品分類(lèi)頁(yè)都沒(méi)有;

B2B2C商城小程序支持店鋪首頁(yè)可視化編輯;營(yíng)銷(xiāo)活動(dòng)支持滿(mǎn)減、會(huì)員折、優(yōu)惠券、限時(shí)購(gòu)、積分、簽到等，對(duì)于運(yùn)營(yíng)整個(gè)B2B2C商城的企業(yè)來(lái)說(shuō)，無(wú)論是自營(yíng)店還是入駐商家的引流都提供了比較有力的支持。

HiMall的B2B2C商城小程序的出現(xiàn)不僅為用戶(hù)的導(dǎo)流和轉(zhuǎn)化上，給商家提供了一種新引流營(yíng)銷(xiāo)途徑，還能通過(guò)多種營(yíng)銷(xiāo)方式來(lái)跟客戶(hù)互動(dòng)，能夠有效的促活消費(fèi)，吸引更多的消費(fèi)者。

文章來(lái)源：https://www.hishop.com.cn/products/himall/yunying/show_43755.html


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標(biāo)簽： B2B2C商城小程序 用戶(hù)商城系統(tǒng)
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