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微信小程序商城能為企業(yè)帶來(lái)哪些好處?
時(shí)間:2020-02-05 17:58:43
文章發(fā)布:李陽(yáng)
原創(chuàng)作者:未知
來(lái)源:互聯(lián)網(wǎng)

1.小程序作為全新的開(kāi)放平臺(tái),企業(yè)只要抓住先機(jī),便可以在紅利期占據(jù)有利地位。

微信小程序的開(kāi)發(fā)可以與微信公眾號(hào)進(jìn)行打通,并且其微信小程序局具備其他工具所沒(méi)有的強(qiáng)大兼容性,特別是對(duì)于規(guī)模較小的企業(yè),由于盈利空間少,無(wú)法承擔(dān)APP的開(kāi)發(fā)成本,由于服務(wù)型類(lèi)型較為單一,其卸載率會(huì)比較高,所以小程序的出現(xiàn)正好可以彌補(bǔ)這樣的缺點(diǎn)。

微信小程序商城能為企業(yè)帶來(lái)哪些好處?-藝源科技

2.大幅降低企業(yè)的開(kāi)發(fā)成本

眾所周知APP開(kāi)發(fā)要考慮其兼容性,而微信小程序的出臺(tái),正好可以解決這一難題,企業(yè)進(jìn)行微信小程序開(kāi)發(fā),既可以解決開(kāi)發(fā)成本問(wèn)題,又可以縮短開(kāi)發(fā)周期,并且還可以利用微信已存在的營(yíng)銷(xiāo)趨勢(shì),用戶可以通過(guò)掃描二維碼進(jìn)入。

3.為企業(yè)帶來(lái)潛在客戶

微信小程序上線初期,用戶大多抱有好奇心理,企業(yè)利用這段時(shí)間,很容易就可以獲取關(guān)注,為企業(yè)帶來(lái)大批的潛在客戶。

4.用戶體驗(yàn)好可增加企業(yè)與用戶之間的粘性

微信小程序本身能夠增加企業(yè)品牌展現(xiàn)機(jī)會(huì),微信小程序的母體是微信,企業(yè)可以借組微信平臺(tái)獲取更多的流量。

5.搭建新的營(yíng)銷(xiāo)體系

在互聯(lián)網(wǎng)飛速發(fā)展的現(xiàn)在,傳統(tǒng)企業(yè)要想發(fā)揮其優(yōu)勢(shì)必須要結(jié)合產(chǎn)品+線上+線下三部分同時(shí)進(jìn)行,從而可借助微信小程序完善網(wǎng)絡(luò)系統(tǒng),微信小程序的出現(xiàn)最大限度打通了產(chǎn)品,內(nèi)容信息,商品服務(wù)之間的關(guān)系,打造生態(tài)閉環(huán)。

6.對(duì)于企業(yè)產(chǎn)品有著更多的試錯(cuò)機(jī)會(huì)

微信小程序不同于APP開(kāi)發(fā),在開(kāi)發(fā)一款A(yù)PP之前必須之前搭建好框架,但不可控因素是APP上線后與市場(chǎng)是否吻合,如不適合,試錯(cuò)成本較高,而微信小程序不同,小程序上線后,如不適應(yīng)市場(chǎng),可進(jìn)行重新開(kāi)發(fā)也不會(huì)需要太多時(shí)間,所以對(duì)于企業(yè)而言,便擁有更多的試錯(cuò)機(jī)。

整體而言,小程序商城對(duì)于沿街商鋪,或者小微企業(yè)而言或許是除微分銷(xiāo)系統(tǒng)開(kāi)發(fā)之外的另一種營(yíng)銷(xiāo)利器,可使企業(yè)以最短的時(shí)間進(jìn)入到移動(dòng)互聯(lián)網(wǎng)當(dāng)中。

小程序開(kāi)發(fā)
標(biāo)簽: 微信小程序
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