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微信小程序商城能為企業(yè)帶來哪些好處?
時間：2020-02-05 17:58:43
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

1.小程序作為全新的開放平臺，企業(yè)只要抓住先機，便可以在紅利期占據(jù)有利地位。

微信小程序的開發(fā)可以與微信公眾號進行打通，并且其微信小程序局具備其他工具所沒有的強大兼容性，特別是對于規(guī)模較小的企業(yè)，由于盈利空間少，無法承擔APP的開發(fā)成本，由于服務型類型較為單一，其卸載率會比較高，所以小程序的出現(xiàn)正好可以彌補這樣的缺點。

微信小程序商城能為企業(yè)帶來哪些好處？-藝源科技

2.大幅降低企業(yè)的開發(fā)成本

眾所周知APP開發(fā)要考慮其兼容性，而微信小程序的出臺，正好可以解決這一難題，企業(yè)進行微信小程序開發(fā)，既可以解決開發(fā)成本問題，又可以縮短開發(fā)周期，并且還可以利用微信已存在的營銷趨勢，用戶可以通過掃描二維碼進入。

3.為企業(yè)帶來潛在客戶

微信小程序上線初期，用戶大多抱有好奇心理，企業(yè)利用這段時間，很容易就可以獲取關(guān)注，為企業(yè)帶來大批的潛在客戶。

4.用戶體驗好可增加企業(yè)與用戶之間的粘性

微信小程序本身能夠增加企業(yè)品牌展現(xiàn)機會，微信小程序的母體是微信，企業(yè)可以借組微信平臺獲取更多的流量。

5.搭建新的營銷體系

在互聯(lián)網(wǎng)飛速發(fā)展的現(xiàn)在，傳統(tǒng)企業(yè)要想發(fā)揮其優(yōu)勢必須要結(jié)合產(chǎn)品+線上+線下三部分同時進行，從而可借助微信小程序完善網(wǎng)絡系統(tǒng)，微信小程序的出現(xiàn)最大限度打通了產(chǎn)品，內(nèi)容信息，商品服務之間的關(guān)系，打造生態(tài)閉環(huán)。

6.對于企業(yè)產(chǎn)品有著更多的試錯機會

微信小程序不同于APP開發(fā)，在開發(fā)一款APP之前必須之前搭建好框架，但不可控因素是APP上線后與市場是否吻合，如不適合，試錯成本較高，而微信小程序不同，小程序上線后，如不適應市場，可進行重新開發(fā)也不會需要太多時間，所以對于企業(yè)而言，便擁有更多的試錯機。

整體而言，小程序商城對于沿街商鋪，或者小微企業(yè)而言或許是除微分銷系統(tǒng)開發(fā)之外的另一種營銷利器，可使企業(yè)以最短的時間進入到移動互聯(lián)網(wǎng)當中。

小程序開發(fā)
標簽： 微信小程序
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