伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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小程序商城上線 大悅城帶來零售抗“疫”新靈感
時(shí)間：2020-02-15 09:44:39
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)


一場(chǎng)新冠肺炎疫情給全國(guó)的商業(yè)零售業(yè)和在營(yíng)商戶都帶來了不小的麻煩。

疫情之下，大悅城控股選擇與商戶共克時(shí)艱，除了租金減免措施之外，近日西單大悅城、朝陽大悅城和西安大悅城等多個(gè)商業(yè)項(xiàng)目以小程序商城等經(jīng)營(yíng)工具為重要抓手，通過線上線下融合的方式逐步帶動(dòng)場(chǎng)內(nèi)商戶生產(chǎn)經(jīng)營(yíng)，為商戶帶客售貨，進(jìn)一步釋放顧客消費(fèi)需求，激發(fā)商戶的經(jīng)營(yíng)動(dòng)力。

立足高頻主場(chǎng) 打造購(gòu)物社交化場(chǎng)景

微信是民眾日常使用最高頻的軟件，公眾每天在上面瀏覽著海量信息。在這樣一個(gè)高度活躍且成熟的流量池中開展線上營(yíng)銷，借助社交化的力量促進(jìn)零售突圍，無疑是一個(gè)明智的選擇。

據(jù)大悅城控股介紹，作為首個(gè)試點(diǎn)，西單大悅城率先推出小程序商城。目前，該商城已吸引UGG、FURLA、ADIDAS、Champion、KAPPA串標(biāo)、MOUSSY+、歐舒丹等超40家場(chǎng)內(nèi)商戶首批入駐，上線商品由大悅城與商戶一同精選，爆款新品隨時(shí)更新，潮流單品、運(yùn)動(dòng)裝備、時(shí)尚穿搭、美妝護(hù)膚一應(yīng)俱全。西單大悅城的會(huì)員可通過登陸微信小程序，菜單下拉即可直接進(jìn)入小程序商城，按照需求挑選心儀的產(chǎn)品。在滿足消費(fèi)的同時(shí)，小程序商城還為消費(fèi)者實(shí)時(shí)提供最新的品牌資訊、促銷信息，便于消費(fèi)者在家完成退換貨，省時(shí)省力。

近百家商戶進(jìn)駐西單大悅城小程序商城

此外，朝陽大悅城、西安大悅城等項(xiàng)目還通過聯(lián)合入駐商戶進(jìn)行店鋪二維碼推送。各商戶通過微信與客戶進(jìn)行互動(dòng)交流、商品選定、快遞反饋等，線上所售各品牌優(yōu)惠套裝、明星單品皆可憑線上選購(gòu)消費(fèi)記錄享正常三包保障。

為解決線上銷售所面臨的到店盤點(diǎn)貨品、梳理尺碼、拍攝樣片等產(chǎn)生的疫情防控問題，大悅城項(xiàng)目團(tuán)隊(duì)安排物業(yè)安保值班人員配合，開展進(jìn)場(chǎng)人員的身體狀況監(jiān)測(cè)、定時(shí)消毒、檢查放行、無接觸式快遞服務(wù)等工作。

打包完成待配送的商品

自2019年12月21日西單小程序商城上線以來，已產(chǎn)生近150萬交易額，日活量過萬。目前，第二批近60家品牌也即將入駐，在線上與廣大消費(fèi)者見面。

線上線下零售模式的深度融合

區(qū)別于普通電商，大悅城控股在商業(yè)領(lǐng)域擁有多年積淀下來的優(yōu)質(zhì)品牌資產(chǎn)與實(shí)體運(yùn)營(yíng)經(jīng)驗(yàn)，因此團(tuán)隊(duì)選擇將這些優(yōu)勢(shì)注入到小程序商城的運(yùn)營(yíng)邏輯中，致力為線上線下形成最大程度的互補(bǔ)，也為艱難環(huán)境中尋求喘息的商戶覓得新的經(jīng)營(yíng)增長(zhǎng)極。

公司表示，在戰(zhàn)略戰(zhàn)術(shù)層面，大悅城小程序商城將不斷拓展線上增量，打破空間與流量限制，不斷增強(qiáng)消費(fèi)者對(duì)于購(gòu)物中心及商戶品牌的忠誠(chéng)度，創(chuàng)造更多的銷售機(jī)會(huì)，滿足業(yè)績(jī)?cè)鲩L(zhǎng)的可能性；運(yùn)營(yíng)管控層面，大悅城將與商戶進(jìn)行深度聯(lián)動(dòng)，以“極致單品”為主要發(fā)力點(diǎn)，運(yùn)營(yíng)尖端時(shí)尚潮流，用線上宣導(dǎo)引流線下消費(fèi)。

（小程序商城部分商品展示）

未來，大悅城小程序商城還可將貨品進(jìn)一步融入到短視頻、VR等新興社交場(chǎng)景，形成“網(wǎng)紅帶貨”、“明星種草”的優(yōu)勢(shì)循環(huán)之中，不斷打亮大悅城的數(shù)字化名片，在強(qiáng)化品牌知名度與美譽(yù)度的同時(shí)，也為商戶的客流開辟帶來新的通道。

（西單大悅城聯(lián)合雅詩(shī)蘭黛開展直播帶貨）

突破實(shí)體邊界 小程序商城全面布局

在大悅城控股商業(yè)看來，線上渠道可對(duì)線下形成有力補(bǔ)充，打出漂亮的“組合拳”?；诳土骱诵膬r(jià)值地位，大悅城選擇通過社交化購(gòu)物場(chǎng)景，不斷聚合私域流量，并發(fā)揮其價(jià)值。同時(shí)，專業(yè)團(tuán)隊(duì)通過運(yùn)用大數(shù)據(jù)，捕捉用戶的需求，預(yù)判其中的變化趨勢(shì)，更精確地分析消費(fèi)者消費(fèi)習(xí)慣、喜好以及消費(fèi)趨勢(shì)，運(yùn)籌帷幄，幫助商戶調(diào)整運(yùn)營(yíng)戰(zhàn)術(shù)。

大悅城控股表示，在西單大悅城試水成功后，小程序商城將逐步在大悅城控股旗下商業(yè)項(xiàng)目全面推行。目前預(yù)計(jì)首批上線商戶總數(shù)約450家，其中部分核心品牌近70家，涵蓋時(shí)尚服飾、運(yùn)動(dòng)潮流、兒童親子及生活配套等。未來，陸續(xù)將會(huì)有更多商戶加入到合作行列。

背負(fù)央企使命和擔(dān)當(dāng)，作為富有責(zé)任精神與創(chuàng)新意志的商業(yè)運(yùn)營(yíng)者，相信疫情面前的大悅城控股及其商業(yè)團(tuán)隊(duì)能夠帶領(lǐng)商戶和客群共同打造新模式下的購(gòu)物體驗(yàn)，賦美品質(zhì)生活，為行業(yè)的穩(wěn)步發(fā)展帶來更多驚喜。

來源：紅刊財(cái)經(jīng)

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