伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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微信支付上線“品牌小程序商城”運營解決方案,助力高效引流轉化
時間:2020-02-17 18:45:48
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯網

騰訊科技訊 8月29日消息,微信支付成長計劃服務商大會在深圳鵬瑞萊佛士酒店舉行。微信支付正式上線“品牌小程序商城”運營解決方案,多樣化的運營工具與策略組合,為品牌商提供更優(yōu)產出比、自有化流量的智慧經營新思路,并為小程序的引流、轉化、復購提供助力,打破時空限制,實現品牌的全渠道、全場景交易。

“品牌小程序商城”還可破解零售品牌的加盟商聯營難題,助力加盟業(yè)態(tài)下品牌及加盟主雙方合作共贏,最大化沉淀并釋放門店流量,在品牌營銷資源精確落地加盟商門店的同時,加盟商也可以獨立運營自有小程序商城,打破時間、空間及SKU限制。

與此同時,微信支付“時尚導購通”利用支付后推送能力,賦能商家通過企業(yè)微信或導購個人微信與顧客建立新連接,借助導購關系鏈與智慧經營,實現精準觸達。

智慧經營工具,助力高效引流與轉化

傳統(tǒng)電商由于利潤不高、中心化平臺經營等問題,亟待進一步升級。而“品牌小程序商城”可同時解決商戶、用戶、流量、產品等問題,沉淀自有化流量,并利用智慧經營工具,助力商家精準觸達,提高銷售轉化。

此次,微信支付團隊重點幫助零售品牌疏通最為關心的流量來源問題,“3大步6小步”構建小程序商城的完整運營體系。從搭建小程序商城,到建立重點入口認知;從運營自有流量,到玩轉社交裂變、拼團等營銷流量,從而提升品牌小程序流量獲取能力、交易轉化能力。


在此基礎上,“品牌小程序商城”重點帶來智慧經營工具,以面對面發(fā)券、朋友圈發(fā)券、API發(fā)券、支付有禮等形式,極大地縮短了交易路徑,為商家小程序商城引流,提高轉化,增加復購。

面對面發(fā)券、朋友圈發(fā)券、支付有禮等智慧經營工具基于其不同的產品特色,形成組合流量方案,并與品牌公眾號,商戶線下門店等商家自有化流量互為補充,進而打通自有入口、商業(yè)入口、社交入口和平臺入口,聚合優(yōu)質資源,創(chuàng)造流量新玩法。

創(chuàng)新模式賦能加盟業(yè)態(tài),門店小程序創(chuàng)造生意增量

品牌小程序不僅可以讓商家通過線下物料、支付后的各環(huán)節(jié)沉淀小程序流量,幫助商家連接顧客,開展長效運營;同時,品牌商家廣泛采取的線上智慧經營工具,又可擴充流量,再通過活動運營,導流至線下。

一個小程序實現了線上、線下的流量貫通,進而直接破解了零售品牌行業(yè)長期難以解決的加盟商流量難題。

相對線上商城,對于品牌商而言,線下加盟和聯營仍然占據較大份額,但品牌加盟一定程度上造成了消費者對同一品牌的不同體驗。加盟商擔憂線下門店缺乏客流及線上沖擊,而品牌商則因為加盟分散化的問題,面臨會員難招、門店難管、營銷難做等困擾。

“品牌小程序商城”為品牌加盟提供了兩種小程序模式:統(tǒng)一小程序、門店小程序。統(tǒng)一小程序的商品上下架、活動、訂單等由總部統(tǒng)一控制,總部收款后根據訂單信息做分賬處理;而門店小程序采取同一個小程序綁定不同主體商戶號、“聯合運營”的方案,門店自主管理小程序商品的上下架、活動、訂單等操作,實現資金流直接進入對應加盟主賬戶。與此同時,微信支付的分賬產品為品牌加盟商提供多樣化、靈活的分賬解決方案。


支付即導購,提供長時、有溫度的品牌專屬服務

目前,商家導購主要依靠線下掃碼加群的方式,建立與顧客的連接。而通過微信支付的特有的支付后推送能力,推送“導購名片”,提供加好友、點贊、導航到門店、致電等功能,可更好地連接導購和顧客。

對顧客而言,在小程序購物后也能獲得和門店購物一樣的體驗,輕松便捷地與商家的導購建立連接,獲得更多導購咨詢服務。

對于商家,支付即導購可為品牌門店精準沉淀高質量顧客,再通過微信支付導購朋友圈發(fā)券等營銷方案,實現精準觸達。商家可基于顧客關系鏈,定向投放用戶包,配置微信支付代金券等。


小程序開發(fā)
標簽: 小程序商城
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