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如何運營小程序商城 怎樣利用小程序商城營銷來吸引消費者
時間:2020-02-20 17:19:45
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

小程序商城已經(jīng)越來越火爆,深得很多商家和企業(yè)的青睞,許多商家也順應潮流構(gòu)架了自己的小程序,但是單單擁有小程序商城是不足夠的,還要學會商城小程序運營。

吸引流量

附近小程序、微信搜一搜

對于商家來說,越早注冊小程序,則排名越靠前,會有很明顯的優(yōu)勢。小程序具有的一大優(yōu)勢就是附近小程序,如果開發(fā)了商城小程序,商家位置會顯示出來,搜索附近小程序會出現(xiàn),大大提高了商家的曝光率。

用戶在尋找小程序時,可通過微信搜索。搜索頁面的排序則是按照每個小程序點擊率高,優(yōu)先排前的規(guī)則。也有記憶性的功能,從而實現(xiàn)商家的再次惠顧。

結(jié)合公眾號做內(nèi)容運營

微信小程序與公眾號同屬于微信,利用公眾號原有的粉絲,提高內(nèi)容曝光率,也吸引了高質(zhì)量的潛在用戶群體。通過微信公眾號的文章內(nèi)容創(chuàng)意形式,增加了小程序的點擊率,同時相互引流、相互跳轉(zhuǎn)。針對小程序公眾號內(nèi)容的絕妙搭配,被各大媒體平臺使用,并可達到不錯的效果。

訪問歷史列表

已經(jīng)被打開過的小程序會被記錄在小程序的入口二級頁面列表當中,并且會按照你的啟動先后順序(由最近至最遠)排列。歷史使用列表,相當于二次攬客。

另外就是利用小程序碼進行推廣,也可以轉(zhuǎn)發(fā)到微信群、好友,放在公眾號的軟文當中,也可以進行付費推廣小程序。而且也可以利用拼團、砍價等形式來進行小程序商城的大力宣傳。

流量轉(zhuǎn)化

分析不同的用戶群體,利用商城小程序的會員管理、積分管理等方式來提高用戶粘度。如果商家有活動也可以發(fā)揮商城小程序的優(yōu)勢進行傳播。

小程序商城首頁要“抓人”

不論是微商城還是小程序商城,一個驚艷的商城顏值總是能快速吸引住用戶,這一點可以通過贏在移動的商城小程序管理后臺來實現(xiàn)。支持定制開發(fā),個性化的設(shè)計,高顏值的小程序商城首頁幫助您吸引消費者駐腳買單。

營銷活動要夠“給力”

如果說較高的商城顏值、豐富的商品介紹和合理的商品定價是促使用戶加購的源動力,那么合適的營銷活動則是推動用戶付款下單的一道殺手锏。 

打造儀式感,揣摩用戶心理

將上新、會員日活動形成固定機制?!懊恐芏闲隆?,上架前的預告,每次上新時推送的商品故事,都可以固定成一種儀式感;至于會員日能玩的更多了,只在那一天開放給會員購買一款類似于鎮(zhèn)店之寶的明星產(chǎn)品,會員可以玩大轉(zhuǎn)盤、砸金蛋、搶紅包等等,讓更多用戶成為你的商城會員用戶。

可共享、可沉淀的粉絲 

小程序商城的粉絲和數(shù)據(jù)互通模式有多種,小程序可直接分享給微信好友以及微信群,分享以大圖的形式,占據(jù)微信頁面的三分之二。分享信息可以出現(xiàn):標題、簡介以及banner(橫幅廣告)圖等,這也會帶來不少轉(zhuǎn)化率。

小程序商城運營關(guān)鍵在于找到自己產(chǎn)品的應用場景,只有場景正確,方向才正確,然后將自己的小程序商城推廣出去,拉新留存轉(zhuǎn)化,實現(xiàn)盈利。


小程序開發(fā)
標簽: 小程序商城
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