伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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小程序商城如何運(yùn)營(yíng)才能賺錢?看這3點(diǎn)就夠了
時(shí)間:2020-03-04 21:08:25
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

我們知道小程序商城是非常好的營(yíng)銷工具,那么對(duì)于商家而言如何運(yùn)用小程序商城實(shí)現(xiàn)盈利呢,看這三點(diǎn)就足夠!


1、公眾號(hào)引流

作為一個(gè)依附在微信上的商城,小程序商城和微信商城的區(qū)別在于入口的差異,已有的微信公眾號(hào)一定是一個(gè)重要的入口,也就是利用公眾號(hào)進(jìn)行引流,1個(gè)小程序最多關(guān)聯(lián)50個(gè)公眾號(hào),更是讓小程序可以充分借勢(shì)微信公眾號(hào)的流量紅利,通過公眾號(hào)的內(nèi)容運(yùn)營(yíng)進(jìn)行合理引流

另外社交是基于微信這個(gè)移動(dòng)社交平臺(tái)的屬性出發(fā)的重點(diǎn),因?yàn)樾〕绦驘o法轉(zhuǎn)發(fā)至朋友圈,只能分享到群或好友對(duì)話,所以注重社交的借勢(shì)推廣很重要。

2、如何獲取用戶

用戶是小程序的“啟動(dòng)資本”,據(jù)權(quán)威數(shù)據(jù)統(tǒng)計(jì),小程序目前在微信中入口有多個(gè),如微信群、朋友圈、搜一搜、看一看、公眾號(hào)等41個(gè)。

(1).商家獲取用戶,可以直接針對(duì)小程序入口全面攻占,多渠道覆蓋。其中重要的一個(gè)渠道就是線下二維碼,通過線下資源推廣,發(fā)展用戶,成為重要的運(yùn)營(yíng)策略之一。

企業(yè)可以結(jié)合自己的線下實(shí)體門店,進(jìn)行推廣,讓用戶以輕便的方式使用其服務(wù)。另一個(gè)就是附近的小程序,這是小程序線上推廣的重要入口,也會(huì)為新的線上線下的新零售提供無限想象的空間。

(2).利用附近的小程序, 讓你的小程序商城更容易被搜索得到,主要有兩個(gè)方法:一是在“附近的小程序”設(shè)置內(nèi),商家可以最多設(shè)置10個(gè)地址,這10個(gè)地址附近的用戶通過小程序入口搜索“附近的小程序”即可查看到你的小程序商城。

(3).設(shè)置小程序標(biāo)簽

除此之外,還有一個(gè)方法:在小程序后臺(tái)的“推廣”設(shè)置內(nèi),商家可以通過設(shè)置10個(gè)和行業(yè)相關(guān)的關(guān)鍵詞來給自己的小程序打上標(biāo)簽,通過合理布局關(guān)鍵詞,讓用戶通過“搜一搜”搜索該關(guān)鍵詞就能搜到你的小程序商城。


3、如何提高用戶轉(zhuǎn)化率

在前期運(yùn)營(yíng)中,有一個(gè)現(xiàn)實(shí)必須要面對(duì),那就是無論在時(shí)間上還是用戶生命周期轉(zhuǎn)化中,都會(huì)難以避免出現(xiàn)轉(zhuǎn)化難題。這個(gè)時(shí)候需要思考的是通過哪些操作可以增加進(jìn)入商城小程序的用戶的下單率,其實(shí)也很簡(jiǎn)單,主要分以下幾步。

(1)小程序商城首頁要“抓人”

不論是微商城還是小程序商城,一個(gè)驚艷的商城顏值總是能快速吸引住用戶,這一點(diǎn)可以通過本公司的商城小程序管理后臺(tái)來實(shí)現(xiàn)。

小程序商城系統(tǒng),根據(jù)自身需求去自定義以頁面風(fēng)格,也就是采用的DIY設(shè)置,用戶鼠標(biāo)點(diǎn)擊模塊就可以將其拖拽到想要的位置,打造獨(dú)一無二的店鋪風(fēng)格。

其次,還提供活動(dòng)專題設(shè)置頁面,可根據(jù)不同的活動(dòng)主題來設(shè)定不同風(fēng)格的活動(dòng)頁面,營(yíng)銷效果會(huì)更好

(2)粉絲要可共享、可沉淀

小程序商城的粉絲和數(shù)據(jù)互通模式有多種,首先是微信公眾號(hào)可與小程序相互進(jìn)行關(guān)聯(lián),通過公眾號(hào)的內(nèi)容運(yùn)營(yíng)進(jìn)行引導(dǎo)進(jìn)入本公司小程序商城直接轉(zhuǎn)化,粉絲變成消費(fèi)者。

(3)營(yíng)銷活動(dòng)要夠“給力”

如果說較高的商城顏值、豐富的商品介紹和合理的商品定價(jià)是促使用戶加購(gòu)的源動(dòng)力,那么合適的營(yíng)銷活動(dòng)則是推動(dòng)用戶付款下單的一道殺手锏。

小程序開發(fā)
標(biāo)簽: 小程序商城
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