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小程序開發(fā)哪家強(qiáng)? 能替代商城系統(tǒng)嗎?
時(shí)間:2020-04-11 09:44:13
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

首先微信小程序的誕生對創(chuàng)業(yè)者是個(gè)好機(jī)會(huì)

1.APP流量成本的急劇攀升

過去兩年里,APP推廣的成本是呈翻倍增長的。有些垂類APP的CPA單價(jià)高達(dá)500元以上,對于創(chuàng)業(yè)者來說沒有太多錢可以去砸在流量上,但流量往往是控制產(chǎn)品生死的命脈,每年有50%的新APP死在流量問題上。

2.移動(dòng)互聯(lián)網(wǎng)格局基本已定,用戶主要需求場景已被巨頭把持

移動(dòng)互聯(lián)網(wǎng)發(fā)展已有五年時(shí)間,從PC時(shí)代遷移過來的連接人與信息、連接人與人、連接人與商品、連接人與服務(wù)四個(gè)大類已經(jīng)基本完成了格局重塑。用戶的主要需求場景,尤其是同時(shí)具備剛需和高頻兩個(gè)特點(diǎn)的場景,基礎(chǔ)工具、生活服務(wù)、娛樂等都已經(jīng)有PC時(shí)代的老巨頭繼續(xù)把持,或者移動(dòng)互聯(lián)網(wǎng)新生的小巨頭們占據(jù)山頭。

3.面向所有產(chǎn)品對用戶時(shí)間的競爭

現(xiàn)在的競爭不僅僅是同類競品的競爭,其實(shí)是你在和所有產(chǎn)品競爭用戶的時(shí)間。顯然微信是目前的翹楚,平均每天長達(dá)4小時(shí)以上的停留時(shí)長。很多APP面臨的問題便是用戶即便下載安裝了,但也想不起打開,或者打開了很快就被關(guān)閉。

縱合以上三點(diǎn),對創(chuàng)業(yè)者而言環(huán)境真的很糟糕,用戶獲取難、使用率不高是普遍的痛點(diǎn)。在年初的「應(yīng)用號」概念發(fā)布時(shí),便贏得很多創(chuàng)業(yè)者的期待,原因就在于大家希望從微信這棵大樹上獲取一些紅利。

股東投資求回報(bào),銀行注入圖利息,員工參與為收入,合作伙伴需賺錢,父老鄉(xiāng)親盼稅收。只有消費(fèi)者、股東、銀行、員工、社會(huì)、合作伙伴六者的“均 衡收益”,才是真正意義的“可持續(xù)收益”;只有與大多數(shù)人民大眾命運(yùn)關(guān)聯(lián)的事業(yè),才是真正“可持續(xù)的事業(yè).

客戶管理體系的建立在移動(dòng)電商上變得越來越重要,CRM系統(tǒng)可以實(shí)現(xiàn)全網(wǎng)會(huì)員數(shù)據(jù)庫對接,建立大數(shù)據(jù)運(yùn)營機(jī)制,提升精準(zhǔn)營銷的效率,通過會(huì)員管理及大數(shù)據(jù)運(yùn)營,及時(shí)洞察、反應(yīng)和滿足消費(fèi)者的需求。打通線上線下、現(xiàn)有會(huì)員與潛在會(huì)員、商品與服務(wù)的連接,高效地經(jīng)營粉絲。

一、微信小程序的出現(xiàn)是否可以代替商城系統(tǒng)

現(xiàn)在互聯(lián)網(wǎng)商業(yè)圈到處都是微信小程序的話題,那么小程序到底是怎么一回事呢?小程序其實(shí)就是應(yīng)用,之前小程序的命名就是應(yīng)用號。但這個(gè)應(yīng)用跟我們常用的那些應(yīng)用不一樣,小程序是輕量的應(yīng)用產(chǎn)品,只需要掃描二維碼或者搜一搜,無需下載就能使用。

說了這么多小程序的相關(guān)知識(shí),言歸正傳,微信小程序的出現(xiàn)是否可以代替商城系統(tǒng)?前面已經(jīng)提到小程序是輕量級的應(yīng)用,但是商城系統(tǒng)并沒有輕量到完全可以被小程序代替的地步,所以說商城系統(tǒng)的開發(fā)還是有必要的,小程序的出現(xiàn)并不能將商城系統(tǒng)網(wǎng)站扼殺掉。

二、為什么微信小程序不能完全替代商城系統(tǒng)開發(fā)

商城系統(tǒng)開發(fā)跟微信小程序之間其實(shí)并沒有太大的可比性,畢竟兩者的差距還是蠻大的。小程序的輕量性使得它在功能上面沒有辦法做到十全十美,至少 目前由于輕量的因素使得小程序有點(diǎn)放不開手腳。比方說京東購物的小程序,小編親測過,比起京東的商城系統(tǒng)網(wǎng)站來說,小程序里面的功能太少了,沒有商品分類,甚至有的產(chǎn)品不支持購買,根本無法滿足消費(fèi)者的需求。

既然在功能上面無法做到跟原生的商城系統(tǒng)一樣,那么替代商城網(wǎng)站自然也就無從談起。小程序的出現(xiàn),適合的是那種開發(fā)商城系統(tǒng)顯得雞肋,不開發(fā)又陷入尷尬的商家,這類品牌使用小程序,可以讓消費(fèi)者得到很好的用戶體驗(yàn),不用特意去下載商城app,用完就可以走人。說到這一點(diǎn),微信商城也可以做到,但微信商城的功能依舊是小程序無法比擬的。

三、未來的微信小程序跟商城系統(tǒng)如何發(fā)展

既然小程序無法代替商城系統(tǒng),那么這兩者在之后會(huì)怎么發(fā)展?首先,如果小程序不再進(jìn)行更新改版,維持原狀的話,商城系統(tǒng)開發(fā)市場肯定還存在,大家其實(shí)互不干擾。只不過有一些原本要開發(fā)商城系統(tǒng)的少功能商家,可能直接轉(zhuǎn)到小程序上面而已,但是市場大的份額還是把握在商城系統(tǒng)手里的。

其實(shí)最好的解決方案就是微信商城、支付寶服務(wù)窗、小程序,全網(wǎng)絡(luò)一體化解決方案。什么? 你不知道誰家做的這樣全?來銷客多微商系統(tǒng)了解吧。

小程序開發(fā)
標(biāo)簽: 微信小程序
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