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小程序開(kāi)發(fā)哪家強(qiáng)？ 能替代商城系統(tǒng)嗎？
時(shí)間：2020-04-11 09:44:13
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

首先微信小程序的誕生對(duì)創(chuàng)業(yè)者是個(gè)好機(jī)會(huì)

1.APP流量成本的急劇攀升

過(guò)去兩年里，APP推廣的成本是呈翻倍增長(zhǎng)的。有些垂類(lèi)APP的CPA單價(jià)高達(dá)500元以上，對(duì)于創(chuàng)業(yè)者來(lái)說(shuō)沒(méi)有太多錢(qián)可以去砸在流量上，但流量往往是控制產(chǎn)品生死的命脈，每年有50%的新APP死在流量問(wèn)題上。

2.移動(dòng)互聯(lián)網(wǎng)格局基本已定，用戶主要需求場(chǎng)景已被巨頭把持

移動(dòng)互聯(lián)網(wǎng)發(fā)展已有五年時(shí)間，從PC時(shí)代遷移過(guò)來(lái)的連接人與信息、連接人與人、連接人與商品、連接人與服務(wù)四個(gè)大類(lèi)已經(jīng)基本完成了格局重塑。用戶的主要需求場(chǎng)景，尤其是同時(shí)具備剛需和高頻兩個(gè)特點(diǎn)的場(chǎng)景，基礎(chǔ)工具、生活服務(wù)、娛樂(lè)等都已經(jīng)有PC時(shí)代的老巨頭繼續(xù)把持，或者移動(dòng)互聯(lián)網(wǎng)新生的小巨頭們占據(jù)山頭。

3.面向所有產(chǎn)品對(duì)用戶時(shí)間的競(jìng)爭(zhēng)

現(xiàn)在的競(jìng)爭(zhēng)不僅僅是同類(lèi)競(jìng)品的競(jìng)爭(zhēng)，其實(shí)是你在和所有產(chǎn)品競(jìng)爭(zhēng)用戶的時(shí)間。顯然微信是目前的翹楚，平均每天長(zhǎng)達(dá)4小時(shí)以上的停留時(shí)長(zhǎng)。很多APP面臨的問(wèn)題便是用戶即便下載安裝了，但也想不起打開(kāi)，或者打開(kāi)了很快就被關(guān)閉。

縱合以上三點(diǎn)，對(duì)創(chuàng)業(yè)者而言環(huán)境真的很糟糕，用戶獲取難、使用率不高是普遍的痛點(diǎn)。在年初的「應(yīng)用號(hào)」概念發(fā)布時(shí)，便贏得很多創(chuàng)業(yè)者的期待，原因就在于大家希望從微信這棵大樹(shù)上獲取一些紅利。

股東投資求回報(bào)，銀行注入圖利息，員工參與為收入，合作伙伴需賺錢(qián)，父老鄉(xiāng)親盼稅收。只有消費(fèi)者、股東、銀行、員工、社會(huì)、合作伙伴六者的“均 衡收益”，才是真正意義的“可持續(xù)收益”;只有與大多數(shù)人民大眾命運(yùn)關(guān)聯(lián)的事業(yè)，才是真正“可持續(xù)的事業(yè).

客戶管理體系的建立在移動(dòng)電商上變得越來(lái)越重要，CRM系統(tǒng)可以實(shí)現(xiàn)全網(wǎng)會(huì)員數(shù)據(jù)庫(kù)對(duì)接，建立大數(shù)據(jù)運(yùn)營(yíng)機(jī)制，提升精準(zhǔn)營(yíng)銷(xiāo)的效率，通過(guò)會(huì)員管理及大數(shù)據(jù)運(yùn)營(yíng)，及時(shí)洞察、反應(yīng)和滿足消費(fèi)者的需求。打通線上線下、現(xiàn)有會(huì)員與潛在會(huì)員、商品與服務(wù)的連接，高效地經(jīng)營(yíng)粉絲。

一、微信小程序的出現(xiàn)是否可以代替商城系統(tǒng)

現(xiàn)在互聯(lián)網(wǎng)商業(yè)圈到處都是微信小程序的話題，那么小程序到底是怎么一回事呢？小程序其實(shí)就是應(yīng)用，之前小程序的命名就是應(yīng)用號(hào)。但這個(gè)應(yīng)用跟我們常用的那些應(yīng)用不一樣，小程序是輕量的應(yīng)用產(chǎn)品，只需要掃描二維碼或者搜一搜，無(wú)需下載就能使用。

說(shuō)了這么多小程序的相關(guān)知識(shí)，言歸正傳，微信小程序的出現(xiàn)是否可以代替商城系統(tǒng)？前面已經(jīng)提到小程序是輕量級(jí)的應(yīng)用，但是商城系統(tǒng)并沒(méi)有輕量到完全可以被小程序代替的地步，所以說(shuō)商城系統(tǒng)的開(kāi)發(fā)還是有必要的，小程序的出現(xiàn)并不能將商城系統(tǒng)網(wǎng)站扼殺掉。

二、為什么微信小程序不能完全替代商城系統(tǒng)開(kāi)發(fā)

商城系統(tǒng)開(kāi)發(fā)跟微信小程序之間其實(shí)并沒(méi)有太大的可比性，畢竟兩者的差距還是蠻大的。小程序的輕量性使得它在功能上面沒(méi)有辦法做到十全十美，至少 目前由于輕量的因素使得小程序有點(diǎn)放不開(kāi)手腳。比方說(shuō)京東購(gòu)物的小程序，小編親測(cè)過(guò)，比起京東的商城系統(tǒng)網(wǎng)站來(lái)說(shuō)，小程序里面的功能太少了，沒(méi)有商品分類(lèi)，甚至有的產(chǎn)品不支持購(gòu)買(mǎi)，根本無(wú)法滿足消費(fèi)者的需求。

既然在功能上面無(wú)法做到跟原生的商城系統(tǒng)一樣，那么替代商城網(wǎng)站自然也就無(wú)從談起。小程序的出現(xiàn)，適合的是那種開(kāi)發(fā)商城系統(tǒng)顯得雞肋，不開(kāi)發(fā)又陷入尷尬的商家，這類(lèi)品牌使用小程序，可以讓消費(fèi)者得到很好的用戶體驗(yàn)，不用特意去下載商城app，用完就可以走人。說(shuō)到這一點(diǎn)，微信商城也可以做到，但微信商城的功能依舊是小程序無(wú)法比擬的。

三、未來(lái)的微信小程序跟商城系統(tǒng)如何發(fā)展

既然小程序無(wú)法代替商城系統(tǒng)，那么這兩者在之后會(huì)怎么發(fā)展？首先，如果小程序不再進(jìn)行更新改版，維持原狀的話，商城系統(tǒng)開(kāi)發(fā)市場(chǎng)肯定還存在，大家其實(shí)互不干擾。只不過(guò)有一些原本要開(kāi)發(fā)商城系統(tǒng)的少功能商家，可能直接轉(zhuǎn)到小程序上面而已，但是市場(chǎng)大的份額還是把握在商城系統(tǒng)手里的。

其實(shí)最好的解決方案就是微信商城、支付寶服務(wù)窗、小程序，全網(wǎng)絡(luò)一體化解決方案。什么？ 你不知道誰(shuí)家做的這樣全？來(lái)銷(xiāo)客多微商系統(tǒng)了解吧。

小程序開(kāi)發(fā)
標(biāo)簽： 微信小程序
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