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當(dāng)前位置： 首頁 > 售后 > 藝源智庫
小程序商城和傳統(tǒng)電商之間的區(qū)別，小程序開發(fā)
時間：2020-04-29 09:08:49
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

降生于2017年的微信小程序，現(xiàn)階段的用戶數(shù)早已突破7億，并且還在增漲中。對于公司和商戶，用戶數(shù)越多，蘊含的創(chuàng)業(yè)商機就越大。因此，越來越多的商戶都開始布局自己的微信小程序。

在準(zhǔn)備開發(fā)設(shè)計微信小程序的公司和商戶中，有許多是從事電子商務(wù)行業(yè)的。那么，在有成熟電子商務(wù)平臺的前提條件下，為何公司和商戶還要開發(fā)設(shè)計微信小程序呢?小程序商城和傳統(tǒng)電商之間的區(qū)別，小程序開發(fā)。下邊不妨跟著小編一起來認(rèn)真了解一下。

一、競爭度

傳統(tǒng)式電商：傳統(tǒng)式電商早已發(fā)展了很多年時間，聚集了許多商戶，同一種產(chǎn)品有許多商戶都在銷售。在這個前提條件下，當(dāng)顧客購買某件產(chǎn)品時，就會不斷地比價比貨。當(dāng)顧客在重復(fù)“搜索、比價、思考”等動作時，對比到后未必就會選擇你。

微信小程序：有別于傳統(tǒng)式電子商務(wù)模式，微信小程序是商戶的“私域”平臺，因此就不會有競爭關(guān)系。在這個前提條件下，顧客進入微信小程序后，在選擇需要的產(chǎn)品后，就會直接下單。對于商戶而言，大大降低了顧客流失率。

二、成本費用對比

傳統(tǒng)式電商：入駐電子商務(wù)平臺，需要交納保證金，每一筆交易需要提取不等的傭金(不同的品類費率不一樣)。此外，商戶若需要做推廣，往往還需要花費一筆非常高的廣告費用。

微信小程序：除了前期的開發(fā)設(shè)計費用之外，幾乎沒有別的費用，并且還不用每一筆交易都被提取傭金(當(dāng)然，提現(xiàn)手續(xù)費另計)。此外，基于微信的用戶數(shù)，再加上微信小程序自帶的各種營銷功能，商戶往往不需要花費過多網(wǎng)絡(luò)營銷推廣費用。

三、流量對比

傳統(tǒng)式電商：公司和商戶若入駐電子商務(wù)平臺，往往只能依靠平臺帶來的流量。

微信小程序：在微信中的入口非常多，例如：附近的微信小程序、小程序碼、微信搜一搜、群分享、好友分享、公眾號關(guān)聯(lián)、推送等六十多個的入口。這些入口有助于公司更好的獲取流量，從而進行轉(zhuǎn)化、變現(xiàn)。

傳統(tǒng)式電商也好，微信小程序也好，都是非常符合現(xiàn)代人們消費習(xí)慣的平臺。因此，對于公司和商戶們而言，在條件允許的情況下，應(yīng)當(dāng)做到“兩手抓”。因為傳統(tǒng)式電商 微信小程序電子商務(wù)模式，往往能夠為公司和商戶帶來意想不到的效果。


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