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交換友情鏈接對網(wǎng)站優(yōu)化有什么用？
時間：2016-11-15 11:04:59
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

友情鏈接這個詞對于大家并不陌生，不管你是否了解網(wǎng)站優(yōu)化，多多少少對友情鏈接應(yīng)該都會知道一些。但是交換友情鏈接對網(wǎng)站優(yōu)化有什么用？是網(wǎng)站優(yōu)化人員的喜愛之一？小小的友情鏈接卻蘊含大大的文章，西安網(wǎng)站優(yōu)化公司藝源視網(wǎng)帶大家一起了解友情鏈接的作用。

交換友情鏈接對網(wǎng)站優(yōu)化有什么用？-藝源視網(wǎng)

        什么是友情鏈接

        友情鏈接又名網(wǎng)站交換鏈接、互惠鏈接、互換鏈接、聯(lián)盟鏈接等等，是指互相在自己的網(wǎng)站上設(shè)置連接到對方網(wǎng)站的鏈接，并在你的網(wǎng)站上必須顯示對方網(wǎng)站的名字，在代碼里可以看的到對方網(wǎng)站的鏈接網(wǎng)址名字的鏈接叫作友情鏈接。

        友情鏈接的重要性

        1.提高你網(wǎng)站的收錄情況

        我們要知道情鏈接增加了蜘蛛的入口。如果你選擇一個排名很好、權(quán)重很高的網(wǎng)站做鏈接的話，搜索引擎對它是很友好的，相應(yīng)的對作為這個網(wǎng)站的朋友對你也會有好感的，也可以說這是搜索引擎的“愛屋及烏肚“的真是寫照，當然如果你鏈接一個搜索引擎對其不友好的網(wǎng)站做朋友，引擎的“恨屋及烏”也不錯哦。

        2.可以增加網(wǎng)站的流量

        這個一般對我們連接普通網(wǎng)站來說因為它自身的流量就不是很高相對的，為你也帶來不了多大的流量。當然了你選擇一個流量非常多的網(wǎng)站交換友鏈的話，給你也可以帶來一筆不小的流量。

        3.減少網(wǎng)站跳出率

        我們都知道，一個用戶進入了你的網(wǎng)站從上到下瀏覽的時候，當沒發(fā)現(xiàn)感興趣的東西會馬上關(guān)掉，搜索引擎對這種迅速離開的網(wǎng)站是沒有”好臉色“的，而下面的友鏈會引導(dǎo)用戶進入別的站，這種可以減少網(wǎng)站跳出率對網(wǎng)站優(yōu)化有大大的好處。

        4.提高網(wǎng)站的關(guān)鍵詞在搜索引擎的排名

        這也是它備受seoer追捧的主要原因，具體原理就是搜索引擎的蜘蛛都是通過鏈接來進入每個網(wǎng)站的。那友情鏈接又是鏈接的一種，這樣就增加了搜索引擎蜘蛛對網(wǎng)站入口，其中一個網(wǎng)站的關(guān)鍵詞排名在搜索引擎上很不錯，那么搜索引擎的蜘蛛就會時時刻刻的去這網(wǎng)站上爬，那沒爬一次就會去和這個網(wǎng)站做了友情鏈接的網(wǎng)站一次，久而久之就提升了這個關(guān)鍵詞在搜索引擎上的排名。    

        6.你網(wǎng)站權(quán)重的來源之一

        友情鏈接是網(wǎng)站的高權(quán)重外鏈來源之一，這個是毋庸置疑的，相信每一個站長都知道這一點。為什么說，友情鏈接是高權(quán)重外鏈呢？因為一般做友情鏈接都是做首頁。相對于一個網(wǎng)站來說，權(quán)重很高的就是首頁，只有極少數(shù)是例外。所以說，友情鏈接是網(wǎng)站高權(quán)重外鏈來源之一了。

百度霸屏推廣_百度快速排名_百度秒排排名-藝源云推

        友情鏈接添加的注意事項

        1.友情鏈接當然是要找比本上網(wǎng)站流量權(quán)重相差不太多的，當然比自己好太多的如果你能找到的話，更好。

        2.一天添加的友鏈數(shù)量有限很好刪減增加不要超過三個友鏈，避免太大的波動。

        3.網(wǎng)站友鏈添加總數(shù)量有限，理想狀態(tài)下是40個，如果夠40個友鏈在想添加就需要替換。

        4.友鏈添加要選擇一些相關(guān)性，舉個例子如果你是做電器的如果你個權(quán)重3電器網(wǎng)站和一個權(quán)重4的陶瓷網(wǎng)站讓你選擇的話，你選擇權(quán)重3的網(wǎng)站優(yōu)化比較好，當然“節(jié)操”也是有價格的如果是電器權(quán)重1的網(wǎng)站當然選擇權(quán)重4的陶瓷站。當然在沒有選擇的情況下那就隨意。

        5.對于灰色網(wǎng)站，不論它的權(quán)重流量有多好，切記不要給它還友鏈。

        6.對于高風(fēng)險，有作弊嫌疑的網(wǎng)站，在換友鏈的時候需要謹慎。不要交換，不然會拉低你的評分。就好像你有一群小混混朋友，不論你多正派，都會被被人認為你也不像個好人。

        7.現(xiàn)在人們對網(wǎng)站的PR作用具體作用說法不一，當然這根本不影響人們對PR的追求，如果在我們換網(wǎng)站的時候肯定會選擇PR多的網(wǎng)站，但這時候你就要小心，小心他網(wǎng)站的的PR是劫持來的網(wǎng)站并不真的有那么高的PR。

        友情鏈接檢測

        在你加上友鏈的時候也要定期對自身的友情鏈接盡行檢查：

        1.檢查對方是否偷偷刪除你的鏈接，這一點也是我們經(jīng)常遇到過的。

        2.降低友情鏈接權(quán)重。友情鏈接有專屬一個頁面，但是這個頁面只在首頁有一個入口，其他頁面沒有，這樣權(quán)限是非常低的。正常的網(wǎng)站結(jié)構(gòu)下，一般每個頁面都有這個鏈接頁面的入口.

        3.使用robots.txt文件，這樣的網(wǎng)站比較陰險，當對方使用robots.txt，你看起來網(wǎng)站鏈接比較正常，但對百度來說它是不收錄的。

        4.使用了nofollow，這個就不是正常鏈接，加了也不傳遞權(quán)重。

        5.js腳本轉(zhuǎn)向。有些鏈接是使用js腳本轉(zhuǎn)向，看似表面很正常，實際上如果不檢查頁面代碼，根本發(fā)現(xiàn)不了其實是js的腳本。西安網(wǎng)站優(yōu)化-藝源視網(wǎng)

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