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當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
企業(yè)為什么要做微信公眾號(hào)開(kāi)發(fā)
時(shí)間：2016-11-04 08:55:49
文章發(fā)布：
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

        導(dǎo)讀：企業(yè)為什么要做微信公眾號(hào)開(kāi)發(fā)？企業(yè)主重要的使命，就是為公司創(chuàng)造盈利。這樣他的員工才能在企業(yè)運(yùn)營(yíng)中得到應(yīng)得的福利，這和微信公眾號(hào)又有什么聯(lián)系？西安微信開(kāi)發(fā)公司總結(jié)了一下幾點(diǎn)原因。

企業(yè)為什么要做微信公眾號(hào)開(kāi)發(fā)？-藝源視網(wǎng)

        1、移動(dòng)互聯(lián)網(wǎng)的趨勢(shì)

        平臺(tái)化電子商務(wù)很缺的不是商家是消費(fèi)者。

        哪里有人哪里就有商業(yè)，哪里就有盈利空間。據(jù)第三方統(tǒng)計(jì)70%的手機(jī)用戶(hù)開(kāi)通了個(gè)人微信，其年齡涵蓋了小學(xué)生至老年人，各年齡階層的人群。截止2016年3月底，微信和WeChat的合并月活躍賬戶(hù)數(shù)已經(jīng)達(dá)到7.61億，比去年同期增長(zhǎng)39％。消費(fèi)者才是企業(yè)追逐的目標(biāo)，人的數(shù)量決定了財(cái)富的數(shù)量。

        2、微信營(yíng)銷(xiāo)的趨勢(shì)與巨大利潤(rùn)空間

        微信營(yíng)銷(xiāo)是繼微博后的大營(yíng)銷(xiāo)機(jī)遇！

        淘寶的第一批用戶(hù)是一批什么都敢嘗試的大學(xué)生，如今他們已經(jīng)大多成為千萬(wàn)、億萬(wàn)的商務(wù)人群。微信營(yíng)銷(xiāo)時(shí)代已經(jīng)到來(lái)，其勢(shì)不可擋的趨勢(shì)，已嚴(yán)重沖擊著傳統(tǒng)的銷(xiāo)售渠道。錯(cuò)過(guò)了淘寶時(shí)代，錯(cuò)過(guò)了微博時(shí)代，不要錯(cuò)過(guò)微信營(yíng)銷(xiāo)時(shí)代。基于微信營(yíng)銷(xiāo)的第一批企業(yè)必然成為未來(lái)的微信首批富豪。 

        3、微信的粘性和使用慣性

        沒(méi)有人會(huì)天天上淘寶，也沒(méi)有人會(huì)天天刷微博——但微信可以。

        首先微信是一款溝通工具，實(shí)時(shí)通訊的特性決定了其使用價(jià)值，朋友圈的分享讓社會(huì)化關(guān)系代替了點(diǎn)對(duì)點(diǎn)的交互，這不僅是一種關(guān)系，更是影響力！更是控制力！基于關(guān)系網(wǎng)的微信，平民也有明星的感覺(jué)。其用戶(hù)黏度沒(méi)有任何一個(gè)產(chǎn)品可以比擬。微信用其巨大的威力吸引、穩(wěn)定著消費(fèi)者，消費(fèi)者已經(jīng)準(zhǔn)備好了，企業(yè)還不來(lái)嗎？ 

        4、企業(yè)微信公眾賬號(hào)的作用與開(kāi)通意義

        企業(yè)微信公眾賬號(hào)是企業(yè)媒體發(fā)布平臺(tái)、銷(xiāo)售信息發(fā)布平臺(tái)、危機(jī)公關(guān)平臺(tái)、消費(fèi)者互動(dòng)平臺(tái)、促銷(xiāo)活動(dòng)開(kāi)展平臺(tái)、新品展示平臺(tái)、產(chǎn)品在線(xiàn)銷(xiāo)售平臺(tái)、網(wǎng)上支付平臺(tái)、調(diào)研平臺(tái)、公司企業(yè)文化傳播平臺(tái)、人才招聘平臺(tái)等，一切企業(yè)關(guān)注的，企業(yè)需要的在企業(yè)微信公眾賬號(hào)都可以實(shí)現(xiàn)??！

        5、企業(yè)為什么要開(kāi)通、運(yùn)營(yíng)企業(yè)微信公眾賬號(hào)

        重點(diǎn)的關(guān)鍵點(diǎn)——品牌、產(chǎn)品銷(xiāo)售、人才、客戶(hù)

        1) 企業(yè)微信公眾賬號(hào)的媒體屬性:10萬(wàn)個(gè)粉絲等于地方性報(bào)紙;100萬(wàn)個(gè)粉絲等于全國(guó)性的報(bào)紙頭條新聞。

        2) 產(chǎn)品銷(xiāo)售平臺(tái):在線(xiàn)購(gòu)買(mǎi)、在線(xiàn)支付、促銷(xiāo)活動(dòng)?；钴S的、反應(yīng)速度快、互動(dòng)強(qiáng)的電子商務(wù)平臺(tái)

        3) 人才招聘的平臺(tái)：免費(fèi)的人才招聘渠道，未來(lái)人才招聘的主流渠道

        4) 客戶(hù)：客戶(hù)在線(xiàn)互動(dòng)、客戶(hù)體驗(yàn)、新品試用、消費(fèi)者意見(jiàn)調(diào)研、有獎(jiǎng)活動(dòng)、在線(xiàn)咨詢(xún)甚至網(wǎng)上訂餐、送貨服務(wù)、鐘點(diǎn)服務(wù)、上門(mén)維修等。

        6、企業(yè)微信公眾平臺(tái)的現(xiàn)狀

        功能單一、操作復(fù)雜、用戶(hù)體驗(yàn)差、沒(méi)有差異化功能。

        微信公眾平臺(tái)是騰訊公司在微信的基礎(chǔ)上新增的功能模塊，通過(guò)這一平臺(tái)，個(gè)人和企業(yè)都可以打造一個(gè)微信的公眾號(hào)，并實(shí)現(xiàn)和特定群體的文字、圖片、語(yǔ)音的全方位溝通、互動(dòng)。 

        「藝源視網(wǎng)」是西安一家專(zhuān)業(yè)的微信開(kāi)發(fā)的網(wǎng)絡(luò)公司,咨詢(xún)電話(huà)：150 9401 9029。公司擁有8年實(shí)踐經(jīng)驗(yàn),為您提供一條龍的云計(jì)算應(yīng)用解決方案。

 

 

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