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如何通過網(wǎng)站建設(shè)吸引訪客成為顧客？
時間：2016-10-13 15:01:52
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原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

        網(wǎng)站建設(shè)專家之前案例講解時有提及過的“立新”電機(jī)，他每天不到50的訪客，大約能獲得10個左右的顧客咨詢，也就是說他的轉(zhuǎn)化比率可以20%-30%，那之所以能獲得這么高的轉(zhuǎn)化比率，關(guān)鍵在于兩個方面：

        第一，他在推廣環(huán)節(jié)所吸引到的顧客是精準(zhǔn)顧客，都是準(zhǔn)確的在網(wǎng)絡(luò)上找到想要買電機(jī)的客戶；第二，他的網(wǎng)站轉(zhuǎn)化做的好，讓訪客覺得可信，所以就能達(dá)到每5個訪客能轉(zhuǎn)化出一個潛在客戶。

吸引轉(zhuǎn)化的策略是什么呢？

        顧客在購買的時候，往往會猶豫不決，訪客在對網(wǎng)站感興趣后，往往也會覺得也許還會有更好的網(wǎng)站等著我去點擊，聰明的小販往往會在街口的小店門口貼上一張很大的海報，用很粗的筆在上面寫上“虧本甩賣，三天”，結(jié)果你過了仨月，還看到那張海報貼在那。

        有個故事說：一個精明俏皮的店主在門前貼了一張海報“老板娘跟人跑了，無心經(jīng)營，貼本甩賣”，吸引了很多人的同情心來買他店里的東西，慢慢事情過去了，生意淡下來之后，店主又換了一張海報，上面寫著“老板娘回來了，心里高興，5折優(yōu)惠顧客”，接著又吸引了一大批人來他店里買東西，其實老板娘不是在柜臺前收錢，就是在倉庫內(nèi)理貨，從沒這回事呢！

        其實我們在線下實體商鋪上看到的營銷手段和營銷方式，在線上也經(jīng)常能看見，在線上也同樣奏效。只是有的網(wǎng)站并不理解這點，看他的網(wǎng)站冷冷清清，看不到煽動性銷售語句，也看不到他吸引顧客的手段，就像我們在街邊開了一家店鋪，這家店鋪既沒有櫥窗展示，也沒有吸引過客入店選購商品的海報，甚至燈光昏暗，貨品擺設(shè)亂七八糟，擺出一副“愛買不買”的架勢，自然吸引別人入店購買的積極性就沒有。淘寶商家雙十一狂歡促銷活動

        這是我在2012年淘寶雙十一活動中在天貓平臺上隨意截取的幾個屏幕，通過這些截屏就可以看到，現(xiàn)在網(wǎng)絡(luò)上各種各樣的“促銷活動”層不出窮，一點也不比線下的商場搞的活動遜色。 

        “滿**返**”、“累計**再加返**”、“買**送**”、“5折封頂，全場包郵”、“雙十一血拼攻略”、“歷史價”、“錯過今天，后悔一年”、“任買2件送**”……

        每個網(wǎng)店都在搞活動，這些活動在這一天里無形的觸動了消費者心里的那根心弦，把網(wǎng)購群體的消費狂熱煽動起來了，導(dǎo)致淘寶在“雙十一”活動中，當(dāng)天斬獲了191億的成交額。

        這個數(shù)字相當(dāng)于王府井百貨一年的銷售額，相當(dāng)于國美電器兩個月的銷售額，相當(dāng)于2011年麥當(dāng)勞中國旗下一千多家門店銷售額的兩倍多，相當(dāng)于2011年全國GDP的2%。

 

吸引訪客成為顧客

藝源網(wǎng)站建設(shè)

藝源網(wǎng)站建設(shè)

        網(wǎng)站建設(shè)專家小結(jié)：我們建設(shè)一個好網(wǎng)站，除了要有公信力之外，還得要有更強(qiáng)的銷售力，這個銷售力在轉(zhuǎn)化環(huán)節(jié)來說，就是要設(shè)置一些可以吸引更多轉(zhuǎn)化的“誘餌”，這些吸引訪客轉(zhuǎn)化成交的“誘餌”有很多，現(xiàn)總結(jié)一些經(jīng)常用的吸引轉(zhuǎn)化的成交策略。

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