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如何通過(guò)網(wǎng)站建設(shè)吸引訪客成為顧客？
時(shí)間：2016-10-13 15:01:52
文章發(fā)布：
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

        網(wǎng)站建設(shè)專(zhuān)家之前案例講解時(shí)有提及過(guò)的“立新”電機(jī)，他每天不到50的訪客，大約能獲得10個(gè)左右的顧客咨詢，也就是說(shuō)他的轉(zhuǎn)化比率可以20%-30%，那之所以能獲得這么高的轉(zhuǎn)化比率，關(guān)鍵在于兩個(gè)方面：

        第一，他在推廣環(huán)節(jié)所吸引到的顧客是精準(zhǔn)顧客，都是準(zhǔn)確的在網(wǎng)絡(luò)上找到想要買(mǎi)電機(jī)的客戶；第二，他的網(wǎng)站轉(zhuǎn)化做的好，讓訪客覺(jué)得可信，所以就能達(dá)到每5個(gè)訪客能轉(zhuǎn)化出一個(gè)潛在客戶。

吸引轉(zhuǎn)化的策略是什么呢？

        顧客在購(gòu)買(mǎi)的時(shí)候，往往會(huì)猶豫不決，訪客在對(duì)網(wǎng)站感興趣后，往往也會(huì)覺(jué)得也許還會(huì)有更好的網(wǎng)站等著我去點(diǎn)擊，聰明的小販往往會(huì)在街口的小店門(mén)口貼上一張很大的海報(bào)，用很粗的筆在上面寫(xiě)上“虧本甩賣(mài)，三天”，結(jié)果你過(guò)了仨月，還看到那張海報(bào)貼在那。

        有個(gè)故事說(shuō)：一個(gè)精明俏皮的店主在門(mén)前貼了一張海報(bào)“老板娘跟人跑了，無(wú)心經(jīng)營(yíng)，貼本甩賣(mài)”，吸引了很多人的同情心來(lái)買(mǎi)他店里的東西，慢慢事情過(guò)去了，生意淡下來(lái)之后，店主又換了一張海報(bào)，上面寫(xiě)著“老板娘回來(lái)了，心里高興，5折優(yōu)惠顧客”，接著又吸引了一大批人來(lái)他店里買(mǎi)東西，其實(shí)老板娘不是在柜臺(tái)前收錢(qián)，就是在倉(cāng)庫(kù)內(nèi)理貨，從沒(méi)這回事呢！

        其實(shí)我們?cè)诰€下實(shí)體商鋪上看到的營(yíng)銷(xiāo)手段和營(yíng)銷(xiāo)方式，在線上也經(jīng)常能看見(jiàn)，在線上也同樣奏效。只是有的網(wǎng)站并不理解這點(diǎn)，看他的網(wǎng)站冷冷清清，看不到煽動(dòng)性銷(xiāo)售語(yǔ)句，也看不到他吸引顧客的手段，就像我們?cè)诮诌呴_(kāi)了一家店鋪，這家店鋪既沒(méi)有櫥窗展示，也沒(méi)有吸引過(guò)客入店選購(gòu)商品的海報(bào)，甚至燈光昏暗，貨品擺設(shè)亂七八糟，擺出一副“愛(ài)買(mǎi)不買(mǎi)”的架勢(shì)，自然吸引別人入店購(gòu)買(mǎi)的積極性就沒(méi)有。淘寶商家雙十一狂歡促銷(xiāo)活動(dòng)

        這是我在2012年淘寶雙十一活動(dòng)中在天貓平臺(tái)上隨意截取的幾個(gè)屏幕，通過(guò)這些截屏就可以看到，現(xiàn)在網(wǎng)絡(luò)上各種各樣的“促銷(xiāo)活動(dòng)”層不出窮，一點(diǎn)也不比線下的商場(chǎng)搞的活動(dòng)遜色。 

        “滿**返**”、“累計(jì)**再加返**”、“買(mǎi)**送**”、“5折封頂，全場(chǎng)包郵”、“雙十一血拼攻略”、“歷史價(jià)”、“錯(cuò)過(guò)今天，后悔一年”、“任買(mǎi)2件送**”……

        每個(gè)網(wǎng)店都在搞活動(dòng)，這些活動(dòng)在這一天里無(wú)形的觸動(dòng)了消費(fèi)者心里的那根心弦，把網(wǎng)購(gòu)群體的消費(fèi)狂熱煽動(dòng)起來(lái)了，導(dǎo)致淘寶在“雙十一”活動(dòng)中，當(dāng)天斬獲了191億的成交額。

        這個(gè)數(shù)字相當(dāng)于王府井百貨一年的銷(xiāo)售額，相當(dāng)于國(guó)美電器兩個(gè)月的銷(xiāo)售額，相當(dāng)于2011年麥當(dāng)勞中國(guó)旗下一千多家門(mén)店銷(xiāo)售額的兩倍多，相當(dāng)于2011年全國(guó)GDP的2%。

 

吸引訪客成為顧客

藝源網(wǎng)站建設(shè)

藝源網(wǎng)站建設(shè)

        網(wǎng)站建設(shè)專(zhuān)家小結(jié)：我們建設(shè)一個(gè)好網(wǎng)站，除了要有公信力之外，還得要有更強(qiáng)的銷(xiāo)售力，這個(gè)銷(xiāo)售力在轉(zhuǎn)化環(huán)節(jié)來(lái)說(shuō)，就是要設(shè)置一些可以吸引更多轉(zhuǎn)化的“誘餌”，這些吸引訪客轉(zhuǎn)化成交的“誘餌”有很多，現(xiàn)總結(jié)一些經(jīng)常用的吸引轉(zhuǎn)化的成交策略。

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