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為啥UI設(shè)計師要學(xué)習(xí)產(chǎn)品思維？
時間：2016-01-30 16:05:23
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原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

我們在進行用戶體驗設(shè)計時，常常想的是如何讓這個產(chǎn)品的功能變的更易于用戶使用。但實際上，功能只是一個產(chǎn)品中很小的一部分。它們只是產(chǎn)品想解決的眾多用戶問題中的眾多解決方案之一。在產(chǎn)品中思考意味著不僅在某個用戶的問題中思考，還要在產(chǎn)品目標，收益中思考。

藝源視網(wǎng)_用戶體驗設(shè)計

用戶體驗的核心并不是一個產(chǎn)品功能的集合體，而是：用戶雇傭這個產(chǎn)品為他解決問題。例如，uber的用戶體驗是讓用戶在任何時候能簡單的打到的士。當?shù)氖靠斓竭_用戶所在地時，會出現(xiàn)倒數(shù)，這是一個很好的提高用戶體驗的功能。這個功能不能離開產(chǎn)品存活，因此功能對于產(chǎn)品有一個單方面的關(guān)系：就是功能不能離開產(chǎn)品存活。所以這也是為什么設(shè)計師先從產(chǎn)品層面開始思考。

發(fā)現(xiàn)產(chǎn)品真正要解決的問題

每個產(chǎn)品都會有一個核心的用戶體驗，這個核心體驗基本就是這個產(chǎn)品存在的意義。它可能滿足了用戶的一個需求，也可能解決了一個用戶的問題。這樣這個產(chǎn)品才變得有實際意義。如果這個問題不存在，或者沒有被完美的解決，那這個產(chǎn)品存在的意義就降低了，人們也不會愿意去用這個產(chǎn)品。錯誤的解決方案可以被修正，但是不存在的問題則無法被調(diào)整。所以我們要思考的是如何確定哪個是真正該解決的問題。唉，說實話，我們無法100%確認，但是我們可以通過觀察，和用戶交流來降低風(fēng)險。因此，好的產(chǎn)品要發(fā)覺用戶真正的需求，提供解決方案。

喬布斯說過“我們不該讓用戶自己去發(fā)現(xiàn)他們想要的是什么?！?/p>

舉個栗子，Glay Christensen曾嘗試解決提高奶昔的銷量。他嘗試讓奶昔變的更甜，更多口味,還稍微加大了奶昔的份量。然而并沒有什么卵用。突然有一天，他和買奶昔的人聊了聊，發(fā)現(xiàn)人們買他的奶昔只是為了讓開車去上班的途中不那么無聊而已。奶昔比起其他飲料大的好處就是更粘稠，可以喝的更久，且更能填飽肚子。這就是真正的問題所在。Christensen把奶昔變的更粘稠，提高了銷量。

laura javier說：“愛上一個問題，而不是明確的解決方案?！?/p>

在產(chǎn)品層面思考，為目標用戶打造合適的功能

在產(chǎn)品層面思考會幫助你打造成功的功能。明確產(chǎn)品具體要解決何種用戶的問題，你就可以知道為什么你要構(gòu)建這個產(chǎn)品。定義目標人群（誰會有這些問題）和定義解決方式（我們?nèi)绾谓鉀Q這個問題）將會對如何構(gòu)建新功能起到很大的作用。設(shè)定目標可以幫助檢測功能是否有效完成目標。

藝源科技_用戶體驗設(shè)計_產(chǎn)品思維

 

問題是否被合理的解決

當產(chǎn)品可以很好的解決已發(fā)現(xiàn)的問題時，產(chǎn)品變的有意義。這個解決方式描繪了問題被解決的路線。因此，這個合理解決用戶問題的解決方式定義了產(chǎn)品的核心用戶體驗。實際的功能擴展了體驗并支持這個核心體驗，但是并不能替代核心體驗。交互設(shè)計，視覺設(shè)計可以讓產(chǎn)品變的更美，更好用，在和別的產(chǎn)品的競爭中脫穎而出，可是它們并不能讓這個產(chǎn)品變的有意義。這也是為什么合理解決問題的方式對產(chǎn)品變的有意義來說是那么重要。

產(chǎn)品定義

當我們在產(chǎn)品中思考，ux設(shè)計師應(yīng)該要先回答這些問題：我們解決了什么（用戶）問題？我們是為了誰做這些？我們?yōu)槭裁匆鲞@個？我們?nèi)绾巫鲞@個并且要達到什么目標？只有當這些問題都有了很好的答案后再去思考要做哪些功能。

藝源視網(wǎng)_用戶體驗設(shè)計_產(chǎn)品思維

 

產(chǎn)品思維的力量

在產(chǎn)品中思考讓設(shè)計師能更好的為目標用戶構(gòu)建正確的功能。它可以幫助全面的了解產(chǎn)品的用戶體驗；不單單是一個功能的交互和視覺設(shè)計。它幫助設(shè)計師們了解用戶真正的問題，減少搞錯問題的幾率。它可以在關(guān)鍵時刻給出正確的判斷。

“構(gòu)建功能很簡單，但是為正確的用戶構(gòu)建正確的功能是極具挑戰(zhàn)性的。

產(chǎn)品思維讓ux設(shè)計師詢問正確的問題，構(gòu)建正確的功能，和工作伙伴交流的更順利。它讓設(shè)計師有了說“不”的底氣，在構(gòu)建新功能前及時停下并思考。當一個新的需求被提出，設(shè)計師在做交互原型和視覺稿之前有了能力去問正確的問題：這真的適合我們產(chǎn)品嗎？這真的適合解決用戶問題嗎？用戶真的需要它嗎？....設(shè)計師有了這個思維后會幫助產(chǎn)品變的更輕量，更有效。

總結(jié)

產(chǎn)品思維能確保設(shè)計師為正確的人構(gòu)建正確的功能，處理正確的問題。它允許設(shè)計師做正確的決定，并依據(jù)它來構(gòu)建用戶真正想要的功能。產(chǎn)品思維在產(chǎn)品管理和用戶體驗設(shè)計之間構(gòu)建了富有成效的關(guān)系，這種關(guān)系讓產(chǎn)品變的更強大。這就是為什么產(chǎn)品思維將會變成ux設(shè)計中的下一個重點！

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