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別讓我煩！我離開的很隨便！
時間：2016-01-09 17:06:17
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原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

      用戶都是喜歡偷懶的，如果你的網(wǎng)站操作效率很低，就會令用戶煩躁，進(jìn)而導(dǎo)致不好的體驗，甚至出現(xiàn)壞口碑。有一個粗略的說話是，完成任務(wù)的難度與其所需步驟的平方成正比，那么，縮短完成路徑就是幫用戶偷懶，就是好的用戶體驗。

別讓我煩！我離開的很隨便！ 【藝源科技】

 

      舉個正面的網(wǎng)站實例來說明。登陸美國亞馬遜網(wǎng)站，當(dāng)你進(jìn)入一個商品頁面之后可以無刷新切換商品的規(guī)格，比如我要購買一臺蘋果筆記本電腦，我打開了商品頁(大家自己登錄試試)，商品右側(cè)會有個版本切換的選項，在這里我可以快速查看不同配置的電腦價格，只需將鼠標(biāo)移動上去，商品圖片、價格等信息就會自動發(fā)生變化。這種人性化的設(shè)計，為想要比較商品的多個版本的用戶提供了極高的操作效率，用戶自然喜歡。

      目標(biāo)信息要醒目而親近

      在關(guān)注縮短完成路徑這個問題的時候，優(yōu)化操作步驟是第一位的，因為我們首先要簡化用戶的任務(wù)。接下來，我們要在任務(wù)內(nèi)部優(yōu)化指點設(shè)備(鼠標(biāo)或手指等)運動軌跡和眼球運動軌跡等細(xì)節(jié)。根據(jù)費茨定律，使用指點設(shè)備到達(dá)一個目標(biāo)的時間與以下2個因素有關(guān)：

      1.設(shè)備當(dāng)前位置和目標(biāo)位置的距離，距離越短，所用時間越短。

      2.目標(biāo)的面積，面積越大，所用時間越短。

      通俗來說，就是如果我們希望用戶注意或點擊某個元素(如文字、圖片、按鈕等)，那么這個元素就不應(yīng)該距離指點設(shè)備的當(dāng)前位置太遠(yuǎn)(比如出現(xiàn)在屏幕的右側(cè))，并且它的面積要足夠大。伴隨著Web2.0的熱浪，網(wǎng)站設(shè)計也有了一系列的革新，其中大的一個革新就是“以大為美”，大大的LOGO，大大的圖片，大大的按鈕，它們不光看起來更有沖擊力，也更方便用戶的識別和點擊。

      提醒方式要溫和并及時

      除了簡化任務(wù)流程之外，在用戶完成任務(wù)的過程中，網(wǎng)站有時需要給用戶提供幫助和指引。之前常見的做法是采用彈框方式進(jìn)行提示，用戶需要關(guān)閉對話框才能繼續(xù)自己的任務(wù)，無形中降低了操作效率。

      提醒方式應(yīng)該轉(zhuǎn)向溫柔的方式，將打斷降低到低，舉個例子：當(dāng)在你注冊一個郵箱時，當(dāng)輸入用戶名后，檢驗方式應(yīng)是自動查詢此用戶名是否可用，如不可用，應(yīng)給出建議，yeah.net郵箱就做的很好，圖略(大家可以登錄嘗試)。

      其實，有時候操作效率的降低，并不是因為功能設(shè)計得不夠好，或者提示和建議處理得不夠好，而是由于強(qiáng)行的塞進(jìn)了一些用戶不想要的信息或任務(wù)。比如，用戶正在閱讀一篇文章，忽然飄出來一個廣告擋住了用戶想要閱讀的部分，用戶怎么能不惱火?

      經(jīng)營網(wǎng)站，盡管是盈利為本，但是過分的不重視用戶體驗，忽視用戶感受，小心衣食父母離你而去，并一去不返。

      當(dāng)用戶犯錯的時候，你是如何做的呢?

      在我們做好一切運營優(yōu)化后，有一種情況需要另外注意，就是用戶會自己出錯。

      當(dāng)用戶出錯的時候他也會很煩躁，他不會認(rèn)為是他自己的問題，反倒會把責(zé)任推給網(wǎng)站，所以要盡可能降低用戶出錯的機(jī)會。

      舉一個網(wǎng)站的例子，當(dāng)用戶登錄一個網(wǎng)站時，首先是輸入用戶名，現(xiàn)在常見的用戶名是采用郵箱。當(dāng)用戶在用戶名的輸入框內(nèi)輸入郵箱地址時，不可避免的會出現(xiàn)錯誤，比如少了1個字母，或少寫了1個數(shù)字，或者郵箱后綴寫錯了，結(jié)果肯定是登陸不進(jìn)去。用戶一定會惱火，提醒方式應(yīng)該是什么呢?

      當(dāng)用戶輸入用戶名，光標(biāo)離開輸入框之后，網(wǎng)站應(yīng)自動校驗此用戶名是否已注冊(可用)，如若用戶填寫錯誤，應(yīng)及時給予提醒，如：用戶名不存在，郵箱格式不對等，讓用戶的出錯在萌芽時就完成糾正。

      再舉個非網(wǎng)站的例子。筆記本電腦電源線可能會絆倒人，同時筆記本電腦也會被摔倒地上，這很可能不在保修范圍之內(nèi)，這種情況很糟糕?？纯碅pple是怎么做的，Apple推出了名為Magsafe的電源接口以減少這種出錯，Magsafe采用磁力的方式連接電源線與筆記本，當(dāng)電源線受到外力時，會自動脫離筆記本。是不是很貼心的設(shè)計?

      這樣的例子還有很多很多，這里不再一一列舉。藝源視網(wǎng)網(wǎng)站建設(shè)專家溫馨提醒：用戶是否喜歡一個網(wǎng)站，不僅取決于他使用網(wǎng)站獲得的好處，也取決于他在網(wǎng)站中獲得的體驗，兩方面都是用戶價值所在，缺一不可。

小程序開發(fā)
標(biāo)簽： 網(wǎng)站建設(shè)專家
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