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別讓我想，我不會(huì)想的太多！
時(shí)間：2016-01-09 16:10:36
文章發(fā)布：
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

      用戶不會(huì)使用一個(gè)網(wǎng)站不是用戶的錯(cuò)，他會(huì)打開(kāi)電腦，會(huì)使用鍵盤(pán)和鼠標(biāo)，會(huì)打開(kāi)瀏覽器上網(wǎng)，經(jīng)過(guò)這么步驟到達(dá)了你的網(wǎng)站，然后發(fā)現(xiàn)網(wǎng)站上一團(tuán)糟，搞不懂這是什么，那是什么，也懶得學(xué)習(xí)如何使用，于是就會(huì)眼都不眨一下就關(guān)閉你的網(wǎng)站。藝源視網(wǎng)網(wǎng)站建設(shè)專家可以明確的告訴你這是很現(xiàn)實(shí)的一個(gè)用戶行為。

      在網(wǎng)站能夠快速觸達(dá)用戶之后，網(wǎng)站運(yùn)營(yíng)人員面臨的下一個(gè)重要問(wèn)題就是：如何留住用戶?

 一、包裝好你的網(wǎng)站

      1、你是誰(shuí)

我們辨識(shí)一個(gè)人，并不需要記住他從頭到腳所有細(xì)節(jié)，看他的臉就OK了;當(dāng)我們辨識(shí)一個(gè)網(wǎng)站時(shí)，也是同樣的道理，網(wǎng)站的Logo就是臉。Logo可以讓用戶輕松知道網(wǎng)站是誰(shuí)，無(wú)論瀏覽到網(wǎng)站中的任何一個(gè)網(wǎng)頁(yè)，都能知道這是哪個(gè)網(wǎng)站在提供服務(wù)。

       2、你是干什么的

有了網(wǎng)站Logo，還要告訴用戶，網(wǎng)站是提供什么服務(wù)的，是購(gòu)物網(wǎng)站，新聞網(wǎng)站，還是社交網(wǎng)站。尤其是對(duì)于一個(gè)新網(wǎng)站，清晰的一句話介紹至關(guān)重要。

       3、你能帶來(lái)什么好處

      這就是網(wǎng)站的差異化優(yōu)勢(shì)介紹，相比同行競(jìng)爭(zhēng)網(wǎng)站來(lái)說(shuō)，用戶使用你的網(wǎng)站，好處是什么，可以和“你是干什么的”整合成一句話至于Logo下方。

      經(jīng)過(guò)對(duì)網(wǎng)站的基礎(chǔ)包裝之后，我們算是完成了留住用戶的第一步工作，接下來(lái)，我們希望用戶在網(wǎng)站中做進(jìn)一步的嘗試，如何做呢?

 二、關(guān)注用戶及其任務(wù)，給予明確指引

      對(duì)于用戶來(lái)說(shuō)，登陸任何一個(gè)網(wǎng)站，一定都有其目的。上購(gòu)物網(wǎng)站是買東西，上門戶網(wǎng)站是為看新聞，上SNS網(wǎng)站是為分享信息、聯(lián)絡(luò)朋友等，要達(dá)到這些目的，一定需要進(jìn)行一系列操作。如果能讓用戶以方便、快捷的方式完成這些操作，順利完成任務(wù)，毋庸置疑，用戶一定會(huì)留下。

      舉例來(lái)說(shuō)，如果是一家電商網(wǎng)站，是否有清晰的站內(nèi)搜索功能提示，清晰的商品分類導(dǎo)航，醒目的購(gòu)買按鈕，以及靈活的付款結(jié)算系統(tǒng)等，這些都是圍繞著用戶及其任務(wù)(網(wǎng)上購(gòu)物)展開(kāi)的。因此，在設(shè)計(jì)網(wǎng)站的時(shí)候，我們一定要給予用戶醒目、清晰的操作指引，以幫助用戶盡快且順利地進(jìn)入下一步，下一步，直至完成任務(wù)(下單付款)。

       別讓我想，我不會(huì)想的太多！藝源視網(wǎng)網(wǎng)站建設(shè)專家告訴你滿足用戶，其實(shí)很簡(jiǎn)單，做到貼心、用心、上心，用戶自然會(huì)向你靠近。

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