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建站之前要考慮的問題
時間：2015-12-02 15:10:34
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

建站之前的策劃與競爭對手的分析非常重要，藝源視網(wǎng)網(wǎng)站建設專家建議在建設網(wǎng)站之前，必須要考慮以下幾點：

1、網(wǎng)站特色是什么？

如果是商城類網(wǎng)站，有一些相關的活動，比如，選購商品可以免費或者抽獎機會，再或者參加一些“買就送”的活動。再比如，有很多企業(yè)網(wǎng)站對于產(chǎn)品展示都沒有很重視圖片，我覺得這是一個很值得提升的地方，比如，把所有的圖片都更換成高清的圖片，在加上些視頻，這些都是提升網(wǎng)站特色的渠道。

2、網(wǎng)站能夠滿足用戶哪些需求？（用戶為什么要去你的網(wǎng)站） 

這一點是比較關鍵的問題，我們在建設網(wǎng)站之前，首先需要考慮的就是咱們的網(wǎng)站能夠有什么用，能夠滿足用戶那些需求，關于這個需求，還真的不能說是“想當然”，不能夠完全依靠自己的意志力去天馬行空的想象，要有事實根據(jù)，接下來，我就簡單的跟大家介紹一些我覺得能夠有效地找到用戶需求的方式：

渠道一：搜索引擎的下拉框

渠道二：搜索引擎的相關搜索結果，這里所說的搜索引擎不僅僅指百度，除此之外，還有搜搜和360等等，有專門的人能夠刷百度的相關搜索，搜索應該多看幾個搜索引擎的相關搜索。

渠道三：各大問答平臺，例如：百度知道，新浪愛問、搜搜問問、天涯問答、雅虎知識堂等等。

以上渠道不能夠單一判斷，應該綜合考慮全部內(nèi)容。

3、哪些用戶需求是無人能夠滿足的？（競爭越小，越利于用戶訪問）

競爭對手的圖片不夠清晰、缺少視頻，這些是競爭對手不好的地方，如果可以，我們一定要做到圖片清晰，對于搜索引擎來說，能夠識別的不僅僅是alt標簽。

4、第一需求放在第一屏幕

就如在上文中所提及到的那樣，第一屏是非常重要的，我們應該在短的時間內(nèi)讓用戶找到他所需要的內(nèi)容，說到這里，不得不提及一下用于瀏覽網(wǎng)頁的順序，在布局方面，我們應該把內(nèi)容按照重要和不重要排列為“從左到右，從上至下”理由很簡單，我相信大家都知道“眼球聚焦-F形狀”的概念吧？

另外，用戶關注的內(nèi)容有哪些？對于一個企業(yè)站來說，產(chǎn)品展示肯定是少不了的，另外，還有產(chǎn)品的介紹（產(chǎn)品價格、功效），但是對于用戶來說，你們行業(yè)發(fā)生了什么新聞，以及你們公司開了什么會議，這個用戶并不關心，所以，我覺得大家應該把用戶不關心的內(nèi)容去掉，這個就不用多解釋了吧！

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