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企業(yè)網(wǎng)站程序員要注意的一些地方
時間:2015-09-15 18:28:15
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原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

      現(xiàn)在許多企業(yè)網(wǎng)站都是為了很好的推廣的自己的網(wǎng)站,所以,現(xiàn)在做網(wǎng)站不在是以前僅是一個展現(xiàn)自己企業(yè)的平臺,而是為企業(yè)的推廣奠定良好的基礎(chǔ)。好的開端是成功的基本的保障。所以,西安網(wǎng)站建設(shè)提醒企業(yè)網(wǎng)站程序員要站在網(wǎng)站推廣的基礎(chǔ)上去包網(wǎng)站。具體分為以下幾點。

一、鏈接的統(tǒng)一性

      搜索引擎排名主要的因素就是網(wǎng)站內(nèi)容和鏈接,假如網(wǎng)站內(nèi)部鏈接不一致,在很大程度上會影響網(wǎng)站在搜索引擎中的排名。

例如:

      每個網(wǎng)站的導(dǎo)航欄中都會有“首頁”的鏈接,程序員在開發(fā)時可能會有以下幾種鏈接代碼,1、首頁 2、首頁 3、首頁搜索引擎蜘蛛沿著網(wǎng)站鏈接爬行,所以可能會造成收錄3個相同的頁面,造成網(wǎng)站內(nèi)容的重復(fù)性,直接影響網(wǎng)站的排名??紤]錨文本的作用,所以我們網(wǎng)站如果鏈接到首頁的內(nèi)部鏈接統(tǒng)一使用首頁鏈接代碼。確保網(wǎng)站沒有死鏈接。

二、合理利用框架和js

      網(wǎng)站主要內(nèi)容和鏈接不要寫入框架和js里面,例如該頁面針對的關(guān)鍵詞短語,現(xiàn)在搜索引擎還不能抓取js里面的內(nèi)容,框架里面的內(nèi)容也會在網(wǎng)站排名時從頁面內(nèi)容里分離出去,也就是排除了這部分內(nèi)容的作用。但js和框架也可以起到積極作用,

三、網(wǎng)站大量頁面存在重復(fù)的META和title標簽問題

      網(wǎng)站大量頁面存在重復(fù)的meta和title標簽,甚至有些頁面沒有這些標簽,這在網(wǎng)站排名里面是大忌。例如:網(wǎng)站主要的頻道頁盡量具體設(shè)置它,新聞頁面的title標簽可以調(diào)用新聞的標題+網(wǎng)站名稱或關(guān)鍵詞,meta標簽可以去掉,確保不存在重復(fù)標簽的出現(xiàn),在程序開發(fā)時,值得注意一點,一個頁面在調(diào)用任一個頁面時,確保不查看該頁面的源代碼不要出現(xiàn)兩個或者更多的title、meta標簽。

四、隱藏文字問題

      隱藏文字主要指利用樣式使這個文字對搜索引擎可見,對用戶不可見。這種方式早就被列入各大搜索引擎懲罰的對象中。

五、代碼問題

      在頁面設(shè)計時,一些重要的關(guān)鍵詞短詞盡量使用代碼加粗,而不是使用css定義粗體,google蜘蛛不會讀取CSS文件,不過CSS文件可以減輕網(wǎng)頁的大小,有利于排名。

六、輔助導(dǎo)航

      在設(shè)計每個頁面時盡可能增加輔助導(dǎo)航,例如網(wǎng)站新聞頁面,在上方增加的輔助導(dǎo)航,(首頁—新聞列表頁—新聞標題)。

七、網(wǎng)站改版問題

      搜索引擎判斷網(wǎng)站改版,大致分為“標題的更改,內(nèi)容的更改,布局的更改”,特別注意一點首頁title盡量不要經(jīng)常改動,因為搜索引擎判斷網(wǎng)站改版長時間可能達到二個月,這段期間網(wǎng)站在搜索引擎表現(xiàn)可能較差。我自己的網(wǎng)站做過幾次實驗,每次更改首頁標題,百度蜘蛛會有十幾天不更新首頁快照。

小程序開發(fā)
標簽: 企業(yè)網(wǎng)站建設(shè) 企業(yè)網(wǎng)站程序員要注意的一些地方
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