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移動互聯(lián)網(wǎng)
時(shí)間：2014-08-04 15:41:40
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

      操作系統(tǒng)的多元化也許對于消除壟斷是一件好事，但是對于軟件開發(fā)造成了巨大的麻煩。以安卓操作系統(tǒng)為例，由于安卓系統(tǒng)對應(yīng)的手機(jī)具有不同的屏幕、硬件性能、操作方式以及被修改的變種系統(tǒng)，開發(fā)一款兼容80%以上安卓平臺的手機(jī)軟件變得異常困難。就算開發(fā)多個(gè)版本，也會導(dǎo)致同款軟件在不同的硬件產(chǎn)品上所表現(xiàn)的效果難以保持同一水平。

1、產(chǎn)權(quán)保護(hù)的不足及抄襲問題移動互聯(lián)網(wǎng)絡(luò)產(chǎn)品的核心競爭力在于更好的創(chuàng)意和技術(shù)。但不幸的是，我國對于互聯(lián)網(wǎng)產(chǎn)品的產(chǎn)權(quán)保護(hù)，還存在著法律上的漏洞以及政府管理上的缺失。再加上主流操作系統(tǒng)相繼被破解，迅速拷貝軟件的代碼和設(shè)計(jì)變得異常簡單。根據(jù)移動互聯(lián)網(wǎng)業(yè)內(nèi)人士透露，抄襲一個(gè)成熟的移動互聯(lián)網(wǎng)軟件只需要不到30分鐘。其代價(jià)就是國內(nèi)互聯(lián)網(wǎng)產(chǎn)品市場上大量雷同的產(chǎn)品之間惡性競爭。

2、傳統(tǒng)互聯(lián)網(wǎng)巨頭進(jìn)入移動互聯(lián)網(wǎng)絡(luò)       當(dāng)以智能手機(jī)為代表的移動終端在性能上與PC差距逐步縮小，市場普及率快速上升的背景下，有實(shí)力的傳統(tǒng)互聯(lián)網(wǎng)企業(yè)不出所料的推出了自己的移動互聯(lián)網(wǎng)產(chǎn)品 2012-2016年中國移動互聯(lián)網(wǎng)市場運(yùn)行監(jiān)測及投資趨勢研究報(bào)告，但對于移動互聯(lián)網(wǎng)創(chuàng)業(yè)企業(yè)具有殺傷力的問題是，由于這些傳統(tǒng)互聯(lián)網(wǎng)企業(yè)本身具有雄厚的資金、過硬的技術(shù)和較高的知名度。他們可以快速抄襲這些小企業(yè)的創(chuàng)意和產(chǎn)品，并迅速后來居上，因而傳統(tǒng)企業(yè)完全沒有收購小公司的經(jīng)濟(jì)動力。這也就是為什么Instagram公司的成功不可能在現(xiàn)今國內(nèi)環(huán)境下出現(xiàn)的原因。

3、移動終端操作系統(tǒng)的不穩(wěn)定 與傳統(tǒng)互聯(lián)網(wǎng)時(shí)期PC操作系統(tǒng)基本被Windows壟斷的局面不同，移動互聯(lián)時(shí)代下已經(jīng)出現(xiàn)呈現(xiàn)出ISO、安卓、WindowsPhone（簡稱WP）三種操作系統(tǒng)分割天下的局面。而且除了硬件軟件相綁定的ISO系統(tǒng)除外，安卓和WP系統(tǒng)是不綁定硬件的。甚至開源的安卓系統(tǒng)被各個(gè)硬件廠商根據(jù)自己的需求進(jìn)一步做了修改，導(dǎo)致安卓系統(tǒng)出現(xiàn)了數(shù)不清的變種系統(tǒng)。操作系統(tǒng)的多元化也許對于消除壟斷是一件好事，但是對于軟件開發(fā)造成了巨大的麻煩。以安卓操作系統(tǒng)為例，由于安卓系統(tǒng)對應(yīng)的手機(jī)具有不同的屏幕、硬件性能、操作方式以及被修改的變種系統(tǒng)，開發(fā)一款兼容80%以上安卓平臺的手機(jī)軟件變得異常困難。就算開發(fā)多個(gè)版本，也會導(dǎo)致同款軟件在不同的硬件產(chǎn)品上所表現(xiàn)的效果難以保持同一水平。 但是，移動終端操作系統(tǒng)的爭奪才剛剛進(jìn)入高潮，可以預(yù)見操作系統(tǒng)的混亂對于產(chǎn)品開發(fā)的推廣將會產(chǎn)生很大阻力。

4、企業(yè)的股權(quán)模式風(fēng)險(xiǎn)和員工忠誠成立初股權(quán)在企業(yè)成立之初，資金匱乏的艱苦擴(kuò)張時(shí)期，企業(yè)的早期核心成員是可以在主觀上忍受諸多困難，并忽視企業(yè)的股權(quán)所帶來的收益分配問題。但是當(dāng)一個(gè)企業(yè)開始大規(guī)模盈利之后，如何分配收益就會變成很敏感的問題。若企業(yè)過于集中導(dǎo)致分配失衡，則很可能導(dǎo)致創(chuàng)業(yè)伙伴沖突并走向敵對。糟糕的情況包括創(chuàng)業(yè)核心成員投奔競爭對手，對企業(yè)的生存產(chǎn)生重大威脅。所以移動互聯(lián)網(wǎng)創(chuàng)業(yè)企業(yè)要注意股權(quán)的初始設(shè)置要盡可能平衡，在出現(xiàn)成員重大變化時(shí)也要跟著進(jìn)行股權(quán)的重新劃分以保持平衡。對于員工的雇傭，移動互聯(lián)網(wǎng)創(chuàng)業(yè)企業(yè)應(yīng)保持少而精的隊(duì)伍，通過建設(shè)企業(yè)文化，保持有吸引力的薪酬等手段留住有價(jià)值的員工。以免珍貴的人力資源的流失，更防止創(chuàng)意和技術(shù)的外泄。

5、創(chuàng)新力不足       實(shí)際上縱觀我國移動互聯(lián)網(wǎng)產(chǎn)品和服務(wù)，我們會失望的發(fā)現(xiàn)其中缺少重量級的原創(chuàng)產(chǎn)品。諸多企業(yè)是依靠著"拿來主義"研發(fā)產(chǎn)品的。每當(dāng)國外出現(xiàn)一款新穎而賣座的軟件或服務(wù)，不出多久國內(nèi)必然會出現(xiàn)數(shù)個(gè)明顯抄襲該軟件或服務(wù)的產(chǎn)品。而這些抄襲的產(chǎn)品很難達(dá)到原版作品的成績。其原因可能是該軟件與國內(nèi)消費(fèi)者的需求不對口，也可能是國內(nèi)出現(xiàn)了太多同類的抄襲作品來分割市場，導(dǎo)致零和博弈。實(shí)際上，中國擁有者世界上大規(guī)模的潛在移動互聯(lián)網(wǎng)市場，而且由于文化等原因，中國移動互聯(lián)網(wǎng)市場有著自身較為特殊的需求。這使得生硬地照搬國外作品不一定能在國內(nèi)有較好的反響。實(shí)際上，如果國內(nèi)企業(yè)能針對國內(nèi)需開發(fā)軟件，或者對借鑒來的國外經(jīng)驗(yàn)加以調(diào)整，反而能達(dá)到更好的經(jīng)濟(jì)效益。例如"酒店達(dá)人"軟件對于國內(nèi)賓館移動預(yù)定業(yè)務(wù)進(jìn)行針對性的開發(fā)運(yùn)作，在短時(shí)間內(nèi)就開始了盈利。

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