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當(dāng)前位置： 首頁 > 售后 > 藝源智庫
【SEO優(yōu)化】SEO為什么沒辦法快速見效？
時(shí)間：2018-06-02 11:27:28
文章發(fā)布：
原創(chuàng)作者：熊掌號
來源：互聯(lián)網(wǎng)

SEO脫離不了實(shí)際社會中的規(guī)則

SEO從早前的不理解到后來把SEO當(dāng)成一種神話。SEO并不是一種神技，不存在大家現(xiàn)實(shí)社會中一夜暴富的虛幻。今天的SEO，早已是跟現(xiàn)實(shí)運(yùn)行的社會規(guī)則一樣一樣。要想網(wǎng)站推起來，要么就是得勤勞運(yùn)營網(wǎng)站和靠時(shí)間熬，要么就是得花錢砸進(jìn)去。并沒有太多其他的途徑了。?

搜索引擎算法發(fā)展趨勢之一，就是得讓合理的，正常的東西合理化和正?；?。怎么理解。如果一個(gè)網(wǎng)站突然采集1億數(shù)據(jù)導(dǎo)入網(wǎng)站，馬上獲得500萬日UV；一個(gè)網(wǎng)站突然導(dǎo)入20萬條鏈接，搜索一個(gè)關(guān)鍵詞，馬上獲得第一。那這個(gè)游戲，還玩的下去嗎。?

SEO人員所有所做的工作調(diào)整，都需要等待搜索引擎算法的時(shí)間檢驗(yàn)，之后才能見到反應(yīng)變化。

早期搜索引擎算法不完善的時(shí)候，確實(shí)存在很多機(jī)會，但這些不足隨著搜索引擎算法的完善，大都被秋后算賬了。老話說：出來混，總是得還的。?

老板首先要丟掉這個(gè)幻想。?

SEO是PC時(shí)代有價(jià)值的營銷方式，移動互聯(lián)網(wǎng)有所減弱

SEO也算是一種營銷推廣，但SEO跟那種創(chuàng)意營銷不一樣。創(chuàng)意營銷可以瞬間引爆，一個(gè)創(chuàng)意好不好，不需要什么時(shí)間檢驗(yàn)。市場在2天時(shí)間可以給這個(gè)創(chuàng)意一個(gè)反饋。?

PC時(shí)代，搜索引擎擁有壟斷地位的入口。SEO確實(shí)可以讓網(wǎng)站在搜索引擎上獲得排名和流量。從營銷推廣的渠道上來說，SEO是值得企業(yè)選擇的一種市場營銷推廣方式。一個(gè)方面是網(wǎng)站培養(yǎng)起來了的話，營銷比較可持續(xù)，有基礎(chǔ)；第二個(gè)搜索引擎的效果精準(zhǔn)性也高；第三個(gè)，搜索引擎上的潛在客戶群體多；第四個(gè)，信息一體化，找服務(wù)，找口碑等，都是通過搜索。?

我們也見到過很多網(wǎng)站就是通過SEO的方式把項(xiàng)目做起來的。但是這背后的投入，少說從幾十萬到幾百萬的投入不等。?

而且，搜索引擎的流量早已不是免費(fèi)的流量?；ヂ?lián)網(wǎng)流量的成本已經(jīng)很貴了，各種隱性成本的投入，就算是SEO，也需要其他資源的投入才能把SEO做好。已經(jīng)不是那種單純靠SEO人員做一些站內(nèi)調(diào)整，內(nèi)容就能夠獲得流量的階段了。?

網(wǎng)站與搜索引擎關(guān)鍵詞排名的邏輯關(guān)系

前面，我們說搜索引擎其實(shí)是在模擬或者借用現(xiàn)實(shí)社會中的一些規(guī)則。說到網(wǎng)站和搜索引擎排名的邏輯關(guān)系。?

關(guān)鍵詞有競爭等級，什么級別的網(wǎng)站在當(dāng)前階段，就只能做什么級別的詞。

產(chǎn)品和服務(wù)型的業(yè)務(wù)網(wǎng)站很難跟資訊網(wǎng)站競爭。除了因?yàn)槭琴Y訊型網(wǎng)站的內(nèi)容和規(guī)模更大更豐富外。也還需要考慮用戶的需求，用戶搜索一個(gè)行業(yè)詞，更大可能性是想了解行業(yè)動態(tài)，而不是找行業(yè)里面的服務(wù)商家。除非你整個(gè)行業(yè)就是一個(gè)服務(wù)行業(yè)，沒有資訊的。?

排除掉百度官方的排名，理論上說要爭第一，是有可能性的。所以問SEO人員能不能做到第一。應(yīng)該是問投入，不是問技術(shù)。那你就加大投入。但考慮搜索引擎畢竟不是自己家的，所以，能第一頁就很好了。能精確做到第幾位，沒人敢保證的。?

給老板們一句建議：理解SEO不需要從技術(shù)角度去理解，跟SEO人員溝通就直接從資源投入角度溝通，就好。說到底，還是投入的問題。?

給SEO人員的建議：SEO人員也不需要自視甚高，回歸本源，SEO就是一個(gè)工種之一。SEO要不起高價(jià)，除非你能碰到好項(xiàng)目，好老板，敢孤注一擲在SEO。而正好，你有這個(gè)能力。

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