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【網(wǎng)站優(yōu)化】Google分析和百度統(tǒng)計
時間：2018-08-14 16:20:20
文章發(fā)布：系統(tǒng)管理員
原創(chuàng)作者：夫唯
來源：互聯(lián)網(wǎng)

Google分析，即Google網(wǎng)站流量統(tǒng)計，SEO基礎(chǔ)指南有詳細功能介紹

我為什么這么重視Google分析，多次向大家推薦呢？


毫無疑問，當Google Analytics 宣布免費提供網(wǎng)站瀏覽情況分析服務(wù)時，對WebSideStory公司簡直是一場噩夢。

用美國分析師的話講：“當你某天早上醒來，忽然發(fā)現(xiàn)你所出售的東西人家在免費提供，而且產(chǎn)品甚至超過你……那么后果可想而知?！?/span>

這件事，一直讓我記憶猶新，在我從事SEO的過程中，腦海中時時在思索這件事情背后的玄機：

1、Google 那么壞干啥？人家在熱賣的業(yè)務(wù)，你免費提供？你又沒得到什么。

2、Google 想讓站長更喜歡他？沒必要吧？他對網(wǎng)頁來者不拒，已經(jīng)夠得民心了。

現(xiàn)在我明白了，整整思考了一年，我終于明白了。

Google Analytics  是Google派到你網(wǎng)站后臺的“頂級密探”。

從外表是無法準確判斷你一個網(wǎng)站到底如何的，但還有什么比跟蹤你網(wǎng)站用戶的使用情況更清楚展示你網(wǎng)站的“用戶親和度”的嗎？

現(xiàn)在我們明白了，要讓Google信服和信任，首先要讓 Google Analytics  滿意。

那么，擺在我們面前的是這么一個問題，大家都很容易想到的問題：

使用google分析，方便讓google知道我們網(wǎng)站對用戶的粘性，那么如果我們網(wǎng)站對用戶粘性很小，pv很低，還推薦使用嗎？

在這里，我們想到了這么一個可能：如果google通過分析發(fā)現(xiàn)某一個網(wǎng)站對行業(yè)內(nèi)的用戶粘性很好，pv遠遠超過同行，則會給這個網(wǎng)站增加權(quán)重，而如果某網(wǎng)站的pv低于同行，則不會因此被降低權(quán)重。總之，特別推薦優(yōu)秀的網(wǎng)站使用google統(tǒng)計，以獲得因此被加分的可能。

Google統(tǒng)計的內(nèi)容和使用，與我們常用的統(tǒng)計工具類似，這里不做詳細介紹具體操作。開通方式，在google.com 上搜索google分析。

當我們想到google分析的目的是為了更好了解網(wǎng)站內(nèi)情時，我們自然而然想到，那百度是否也會推出一個百度分析或百度統(tǒng)計？

果然，在2010年初，百度也推出了百度統(tǒng)計，并陸續(xù)向所有站長開放。


1、為了更好理解所收錄的網(wǎng)站；

2、為了獲得眾多網(wǎng)站流量的來源和互聯(lián)網(wǎng)流量趨勢；

其中，第一條對我們SEO工作者密切相關(guān)，所以，優(yōu)秀的網(wǎng)站，如果希望獲得百度的額外加分，請使用百度統(tǒng)計吧。（但pv低的網(wǎng)站，如果使用百度統(tǒng)計，也不會因為被減分）


相關(guān)疑問：

1、如果我的網(wǎng)站用了google分析，同時也用百度統(tǒng)計，可以嗎？

可以的。同時多個統(tǒng)計工具，是沒問題的。


2、當用多個統(tǒng)計工具時，發(fā)現(xiàn)數(shù)據(jù)不一樣，那以哪一個為準？

到底哪一個精確，我們暫時也不清楚。但百度和google應(yīng)該都是可以信任的統(tǒng)計。


3、做站群，我可以用同一個統(tǒng)計工具嗎？

因為做站群一般pv都不會很高，所以建議干脆不要用這兩個搜索引擎的統(tǒng)計工具。

如果要用，盡量不要一個賬號里統(tǒng)計多個網(wǎng)站，因為這樣會被發(fā)現(xiàn)你的網(wǎng)站群。

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標簽： Google分析 百度統(tǒng)計
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