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當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
【方案】企業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)的三個(gè)必要點(diǎn)
時(shí)間：2018-09-10 16:48:08
文章發(fā)布：杜凱
原創(chuàng)作者：未知
來(lái)源：未知

　　1、企業(yè)網(wǎng)站必須要有專(zhuān)業(yè)策劃。

　　如今的企業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)，需要不僅是視覺(jué)沖擊力，還有內(nèi)容的吸引力，做網(wǎng)站本身就是為精準(zhǔn)用戶(hù)服務(wù)，網(wǎng)站定位要清晰，面對(duì)的人群，給用戶(hù)展現(xiàn)什么內(nèi)容，用什么樣的方式展示核心產(chǎn)品，以及樹(shù)立互聯(lián)網(wǎng)信賴(lài)感，讓用戶(hù)留下來(lái)，并產(chǎn)生詢(xún)盤(pán)，這些都需要做一份詳細(xì)策劃方案。很多企業(yè)說(shuō)，沒(méi)必要花這么心思，花這么高費(fèi)用，找個(gè)與自己業(yè)務(wù)相同的同行，直接復(fù)制一個(gè)網(wǎng)站，針對(duì)這個(gè)問(wèn)題，大家這里思考下，本身互聯(lián)網(wǎng)就是打造差異化營(yíng)銷(xiāo)，沒(méi)有突顯自己的優(yōu)勢(shì)，而且這種同質(zhì)化很難與別人競(jìng)爭(zhēng)，同行網(wǎng)站擁有排在前面，用戶(hù)更愿意相信他的，而不是你的，對(duì)于山寨的網(wǎng)站，用戶(hù)不信賴(lài)感更高。

　　2、優(yōu)質(zhì)網(wǎng)站不是一個(gè)人就能搞定。

　　一個(gè)普通網(wǎng)站確實(shí)，只要懂點(diǎn)技術(shù)，就能套一個(gè)網(wǎng)站，前端跟程序直接在網(wǎng)上下載模板，把相應(yīng)的數(shù)據(jù)對(duì)接就完成了，但這種網(wǎng)站是企業(yè)想要的嗎?一個(gè)優(yōu)質(zhì)的企業(yè)網(wǎng)站，必須經(jīng)過(guò)11個(gè)流程，要有詳細(xì)的策劃、設(shè)計(jì)、裁切、程序、編輯、質(zhì)檢等，分工明確，相互配合，大家想一下，一個(gè)人做的網(wǎng)站，跟一個(gè)團(tuán)隊(duì)做的網(wǎng)站，哪個(gè)質(zhì)量更好?這個(gè)就不用多說(shuō)，做網(wǎng)站一定要選擇有建站團(tuán)隊(duì)的公司，并且建站技術(shù)水平高團(tuán)隊(duì)，確保網(wǎng)站建設(shè)質(zhì)量。

　　3、識(shí)別是否抄襲，建立版權(quán)意識(shí)。

　　現(xiàn)在抄襲越來(lái)越嚴(yán)重，在技術(shù)上已經(jīng)無(wú)法阻止，企業(yè)要學(xué)會(huì)建立版權(quán)意識(shí)，用法律來(lái)保護(hù)我們的網(wǎng)站，建議在于建站公司確立合作，簽合同之時(shí)，寫(xiě)明網(wǎng)站需要申請(qǐng)版權(quán)著作權(quán)保護(hù)，必須要原創(chuàng)，這類(lèi)的內(nèi)容寫(xiě)進(jìn)合同，如果是抄襲或者仿制網(wǎng)站的建站公司，就不會(huì)簽，簽了就要負(fù)法律責(zé)任，這是避免企業(yè)獲得一個(gè)抄襲的網(wǎng)站方法，當(dāng)然，申請(qǐng)網(wǎng)站著作權(quán)，是有利于抱住企業(yè)網(wǎng)站被抄襲，維護(hù)企業(yè)互聯(lián)網(wǎng)形象。

　　總結(jié)，網(wǎng)站不是做給企業(yè)自己看的，一定要圍繞企業(yè)目標(biāo)客戶(hù)進(jìn)行，做好企業(yè)網(wǎng)站并不是一個(gè)簡(jiǎn)單的事情，一定要遇到企業(yè)深入溝通，了解企業(yè)市場(chǎng)，了解企業(yè)需求，了解目標(biāo)客戶(hù)需求，考慮搜索引擎優(yōu)化需求，讓網(wǎng)站具備營(yíng)銷(xiāo)力，這樣網(wǎng)站推廣出去，才能吸引用戶(hù)，轉(zhuǎn)化客戶(hù)。如果想著花小錢(qián)，做一個(gè)普通沒(méi)有營(yíng)銷(xiāo)力的網(wǎng)站去折騰，這是浪費(fèi)時(shí)間，浪費(fèi)企業(yè)發(fā)展的機(jī)會(huì)以及賺錢(qián)的機(jī)遇。


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