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當前位置: 首頁 > 售后 > 藝源智庫
【方案】生鮮行業(yè)電商解決方案
時間:2018-09-17 18:36:36
文章發(fā)布:杜凱
原創(chuàng)作者:未知
來源:中企動力

一、 背景

2005年至今,國內(nèi)生鮮電商市場經(jīng)過了發(fā)展、落寞、轉(zhuǎn)型、壯大階段。目前國內(nèi)生鮮電商市場發(fā)展活躍,生鮮電商巨大的商機受到各方重視,但企業(yè)面臨的冷鏈配送及儲存、產(chǎn)品渠道、用戶體驗等問題,仍然是生鮮行業(yè)巨大挑戰(zhàn)。由于生鮮市場的交易額巨大且市場滲透率低,各方對生鮮電商市場的爭奪日漸激烈。

開展生鮮電商的關(guān)鍵點:

1、區(qū)域經(jīng)營作為切入點,以某一個城市為中心,開展營銷推廣和配送服務(wù),積累經(jīng)驗后,逐步向周邊輻射。生鮮電商模式比較重,一開始不易鋪得太大。

2、支持多平臺多渠道購物,提升購物體驗和服務(wù)品質(zhì)。

3、結(jié)合社區(qū)店開展配送服務(wù),社區(qū)店作為后面一公里配送服務(wù)的節(jié)點,達到聚集訂單和線下宣傳的作用,可以降低配送成本,提升配送效率。

二、 方案價值

1.營銷,構(gòu)建全渠道購物平臺

提供PC商城、安卓APP、蘋果APP、微信商城等多購物平臺;

 

支持團購平臺,客戶在各大團購網(wǎng)站購買的團購商品或者商城的購物卡,可憑收到的兌換憑證,到網(wǎng)上商城使用,可以有效的提升商城流量;

支持社會化營銷,會員可以一鍵分享商品到主流的社交媒體;

 

2. 線上線下協(xié)同(O2O)

連鎖經(jīng)營,支持線上購買,就近配送或顧客上門自提(社區(qū)自營店或聯(lián)營店);

支持自有物流;配送員管理,訂單分配到具體配送員,方便績效考核和精細管理;對賬功能,方便核對配送員已收貨款。

 

支持線下售卡,線上訂購;很多公司過節(jié)會發(fā)一些禮品卡,zshops支持客戶將禮品卡中的錢充值到會員預存款中在商城購買商品。

 

開放接口;Zshops可提供標準的API接口(包括商品、訂單、會員等),集成線下的ERP系統(tǒng)和會員管理系統(tǒng)。


3. 會員精細化經(jīng)營

豐富的會員策略;支持會員價格,會員折扣,會員預存款,會員自動升降級。

會員精準營銷;Zshops提供多維度、全方位的會員營銷政策,讓商家能夠很方便的在合適的時間對不同等級或分組的會員用微信、郵件、短信等方式經(jīng)營自己的客戶,提高客戶的忠誠度和重復購買率。

4. 支持多樣化的促銷方式


5. 智能化決策分析

 

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標簽: 生鮮行業(yè) 解決方案
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