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當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
2018年下半年小程序發(fā)展趨勢(shì)
時(shí)間：2018-12-27 10:55:09
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

經(jīng)過(guò)一年五個(gè)月的發(fā)展，微信小程序在跌宕起伏之后，終于成為整個(gè)互聯(lián)網(wǎng)行業(yè)認(rèn)同的風(fēng)口。在這期間，我們?cè)鴮?duì)小程序有很多猜想：


而隨著小程序一步步發(fā)展，我們的猜想也一步步得到驗(yàn)證。


那么在2018年下半年，小程序又有哪些趨勢(shì)值得關(guān)注和思考呢？


1.小程序的顛覆和重構(gòu)拉開(kāi)帷幕


當(dāng)微信坐擁10億用戶連接起所有人，當(dāng)微信可以解決我們的工作、社交、娛樂(lè)、購(gòu)物等多種需求之后，微信就成了現(xiàn)實(shí)生活的一種鏡像，這也是“微信互聯(lián)網(wǎng)”一詞走紅的根本原因。


一方面，扎根于微信的小程序具備任何App都沒(méi)有的天然優(yōu)勢(shì)：極低的用戶獲取成本和極快的用戶獲取速度。上線30天用戶過(guò)百萬(wàn)這種新聞在小程序領(lǐng)域已經(jīng)屢見(jiàn)不鮮。另一方面，微信完善的基礎(chǔ)設(shè)施和小程序較低的開(kāi)發(fā)成本，大大降低了創(chuàng)業(yè)的試錯(cuò)成本。


2018年下半年小程序發(fā)展趨勢(shì)-藝源科技


兩方面相加，我們?cè)?018下半年很有可能會(huì)看到，小程序的開(kāi)發(fā)者開(kāi)始沖擊已有的商業(yè)玩家的地盤，在用戶的轉(zhuǎn)移過(guò)程中完成對(duì)大量行業(yè)的顛覆和重構(gòu)。


公眾號(hào)是微信這個(gè)操作系統(tǒng)在內(nèi)容分發(fā)上的實(shí)現(xiàn)，而小程序要分發(fā)的是覆蓋生活方方面面的服務(wù)。公號(hào)引發(fā)的內(nèi)容創(chuàng)業(yè)浪潮已經(jīng)讓成千上萬(wàn)人獲得了巨額財(cái)富，小程序創(chuàng)業(yè)又將引發(fā)何種驚人的變革？非常值得期待。


2.小程序留存率偏低問(wèn)題將得以解決


一直以來(lái)，困擾小程序開(kāi)發(fā)者的一個(gè)難題就是留存率的偏低。原因來(lái)自兩方面：


留存太低將極大影響小程序的可持續(xù)發(fā)展，這一點(diǎn)官方也看在眼里。不久之前在微信的一次小范圍會(huì)議上，官方釋放了一個(gè)很明確的信號(hào)：將通過(guò)功能更新，提升小程序的用戶喚醒能力。這意味著，沉睡中的用戶可能被二次喚醒，開(kāi)發(fā)者有更多機(jī)會(huì)將用戶從“游客”變成粉絲。


3.小程序的用戶習(xí)慣養(yǎng)成，用戶時(shí)長(zhǎng)快速增長(zhǎng)


不少小程序開(kāi)發(fā)者都是在微信新增頂部下拉小程序入口之后入局的，小程序的用戶教育問(wèn)題得到有效解決，數(shù)億人從沒(méi)聽(tīng)說(shuō)過(guò)到每天玩幾局小游戲僅僅在幾周之間。


隨著用戶習(xí)慣的養(yǎng)成，小程序使用頻次和平均用戶時(shí)長(zhǎng)上升是必然趨勢(shì)。而在互聯(lián)網(wǎng)的戰(zhàn)場(chǎng)上，用戶時(shí)長(zhǎng)的增長(zhǎng)就意味著巨大的機(jī)會(huì)。


4.去中心化的小程序電商會(huì)大爆發(fā)


電商進(jìn)入電商3.0時(shí)代，是以人為中心，基于體驗(yàn)和分享的去中心化的社交電商，社交電商將借助小程序?qū)崿F(xiàn)大爆發(fā)。


電商小程序因?yàn)榫邆漤槙车淖儸F(xiàn)路徑，備受熱捧。特別是像拼團(tuán)、砍價(jià)、分傭等社交電商模式的成熟，必定會(huì)讓更多商家在該領(lǐng)域進(jìn)行布局和發(fā)力。過(guò)去大家摸不透的小程序也將會(huì)變得越來(lái)越透明化和接地氣，成為商家人手必備的營(yíng)銷工具之一。


5.游戲類小程序成為掘金新方向，商業(yè)價(jià)值凸顯


微信會(huì)話分享已經(jīng)成為小程序場(chǎng)景的第一入口，而游戲本身就具備了天然的分享屬性，引入游戲?qū)O大豐富小程序的生態(tài)，而游戲的吸金能力眾所周知。


隨著小游戲?qū)Φ谌介_(kāi)發(fā)者的開(kāi)放，短短兩三個(gè)月已經(jīng)呈現(xiàn)萬(wàn)馬奔騰的火爆場(chǎng)面。在用戶和吸金上表現(xiàn)搶眼。


6.內(nèi)容自媒體與小程序的結(jié)合將加速變現(xiàn)速度


過(guò)去公眾號(hào)解決的是內(nèi)容的生產(chǎn)、內(nèi)容的發(fā)布、內(nèi)容的閱讀，而小程序除了解決內(nèi)容的生產(chǎn)、發(fā)布、閱讀外，還將建立信息在群里人與人的互動(dòng)關(guān)系，人與人之間的關(guān)系、信息與人的關(guān)系。公眾號(hào)與小程序的雙向打通，將會(huì)有效幫助內(nèi)容自媒體加速實(shí)現(xiàn)商業(yè)化。譬如咪蒙等大V近期已上線了自己的電商小程序，從內(nèi)容變現(xiàn)轉(zhuǎn)型電商變現(xiàn)，這也是今年下半年小程序的一大發(fā)展趨勢(shì)。

小程序開(kāi)發(fā)
標(biāo)簽： 小程序
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