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當(dāng)前位置： 首頁 > 售后 > 藝源智庫
張小龍告訴你：企業(yè)為什么必須開發(fā)自己的小程序？
時間：2019-01-02 16:39:26
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

任何產(chǎn)品都只是一個工具，對工具來說，好的工具就是應(yīng)該高效率的完成用戶的目的，然后盡快的離開。——張小龍


相對APP，可以實現(xiàn)同樣的功能，滿足企業(yè)需求，且開發(fā)成本和運營推廣成本更低的情況下，為什么不選擇開發(fā)微信小程序呢？


相對APP，小程序的開發(fā)成本更低


張小龍告訴你：企業(yè)為什么必須開發(fā)自己的小程序？-藝源科技


小程序是跨平臺的，它是基于微信環(huán)境存在的類似原生app用戶體驗的產(chǎn)品。所需的開發(fā)人員比原生app更少。


微信小程序的開發(fā)周期更短，小程序開發(fā)周期一般為1~3個月，而APP開發(fā)周期為3~6個月，周期更短，成本則更低。


微信對外開放了小程序的技術(shù)開發(fā)，這意味著所有具有開發(fā)資質(zhì)的企業(yè)或個人均可以開發(fā)小程序，如果沒有開發(fā)經(jīng)驗也可以委托像雙創(chuàng)服務(wù)示范基地這樣的專業(yè)團(tuán)隊進(jìn)行開發(fā)，自己只需要做好后期運營即可。


相對APP，小程序的升級維護(hù)更簡單


為了方便開發(fā)者及時了解已發(fā)布小程序出現(xiàn)的異常，公眾平臺小程序運維中心新增的“性能監(jiān)控模塊”可以幫助開發(fā)者輕松監(jiān)控小程序的接口狀態(tài)，以便于開發(fā)者及時解決小程序出現(xiàn)的問題。


無論一個微信小程序功能多復(fù)雜，但對用戶來說很輕，用戶通過簡單的文字、圖片、語音等就可以進(jìn)行無縫溝通。同時，小程序的功能升級全部在后臺即可完成。


相對APP，小程序的獲客成本更低


無論是微信小程序還是APP，后期的推廣宣傳決定了獲客率，大多數(shù)用戶通過下載量或者用戶好評、廣告等來評判是否值得下載一個APP，而這些數(shù)據(jù)都需要長期積累，廣告則需要大量資金投入，后期效果更是無法把控。


作為微信的產(chǎn)物，小程序本身距離微信將近10億的活躍流量一步之遙，騰訊官方明顯已經(jīng)做出了支持姿態(tài)，接下來就看商家和企業(yè)如何利用，除此之外，微信小程序龐大的入口量也大大的降低了其獲客成本。


相對APP，小程序的留存率更高


即用即走，無需下載作為小程序的一大亮點，不僅在低頻應(yīng)用上占盡優(yōu)勢，也大大提高了小程序社交分享的轉(zhuǎn)化率。擁有智能手機(jī)的用戶幾乎每天都要接觸微信，接觸微信就意味著接觸小程序。

 

另外，每個人的手機(jī)內(nèi)存都是有限的，當(dāng)內(nèi)存不足時，低頻APP順勢被刪除，但微信在99%用戶的手機(jī)上使用頻率都很高，作為微信里的小程序，只要不放棄就一定會有機(jī)會。


與其說微信小程序是微信電商化轉(zhuǎn)變的一大關(guān)鍵，不如說小程序是移動互聯(lián)網(wǎng)生態(tài)下，創(chuàng)業(yè)者及初創(chuàng)企業(yè)的一個機(jī)會，如何成功搭上小程序這趟快船，將企業(yè)發(fā)展的更強(qiáng)更大，才是當(dāng)前企業(yè)家及創(chuàng)業(yè)者需要思考的問題。


小程序開發(fā)
標(biāo)簽： 微信小程序
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